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Marketing & Media South Africa

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Greg Mason
Effective Measure on the future of SA's digital advertising landscape

Leigh Andrews

Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017... Read

#SAFilmReel December 2016: Fran Luckin picks MTN 'Night Shift'
#SAFilmReel December 2016: Fran Luckin picks MTN 'Night Shift'

IDidTht's December SA Film Reel was judged by Fran Luckin, chief creative officer at Grey Africa Johannesburg. She awarded the Best of Reel to Upstairs Ludus and Howard Audio for MTN 'Night Shift'. Here's why... Read

#Newsmaker: Tamsyn Friedman from CBR Marketing
#Newsmaker: Tamsyn Friedman from CBR Marketing

Beverley Klein

Tamsyn Friedman has been with CBR Marketing for the past five years and is now the group marketing manager. Her goal in her role is to make the presence of the brand stronger... Read

BizTrends 2017
#BizTrends2017: Personalisation takes centre stage
#BizTrends2017: Personalisation takes centre stage

Monique Claassen

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year… read
#BizTrends2017: The march for talent 4.0
#BizTrends2017: The march for talent 4.0

Stijn Smolders

We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, and need to assess talent requirements going forward, says Stijn Smolders, CEO of Sprout Performance Partners… read
#BizTrends2017: Future proofing your brand for 2017
#BizTrends2017: Future proofing your brand for 2017

Nicole Shapiro

How smart marketers survived 2016 to position themselves for success in 2017, according to Nicole Shapiro, associate director at Added Value… read
David Drew
#BizTrends2017: Instant gratification is not limited to information

David Drew

David Drew, chief commercial officer of Boxmore Packaging, writes about how 3D printing is revolutionising the FMCG industry... read
More trends...
Cannes Lions
Book now for Cannes, discounts for under 30s
Book now for Cannes, discounts for under 30s
Booking for Cannes Lions 2017 has officially opened, with price reductions of up to 10% on a range of passes for under 30s announced. The event takes place 17-24 June 2017 in Cannes, France... read
Marketing
Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

Chris Moerdyk, Issued by Chris Moerdyk

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa... read
The Warc Innovation Awards' chair, Dana Anderson, comments on need for change
The Warc Innovation Awards' chair, Dana Anderson, comments on need for change
Dana Anderson, senior VP and chief marketing officer of Mondelez International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to think ahead in a fearless manner... read
Advertising
Photographers can enter 2017 D&AD Next Awards now
Photographers can enter 2017 D&AD Next Awards now
Entries have opened for the third D&AD Next Awards, with the Next Photographer winner once again being sponsored by Getty Images and receiving a $5,000 prize grant amongst other opportunities... read

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Neuromarketing Seminar (Back by popular demand)
Unlock the hidden triggers that influence your consumer's buying decisions
8 February 2017 – JOHANNESBURG


Digital
Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Issued by Litha Communications

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017... read
Entrepreneurship
Prestigious Top 500 Awards to showcase SA's business elite
Prestigious Top 500 Awards to showcase SA's business elite

Issued by Topco Media

For the first time, qualifying leading companies in Top 500's 100 business sectors will be able to step out of its pages and vie for grand honours at the inaugural Top 500 Awards... read
Media
TMI Media wins Kraft Heinz
TMI Media wins Kraft Heinz

Issued by TMI

TMI Media has started 2017 with a bang. The newly formed agency has been awarded the prestigious media portfolio for Kraft Heinz Company South Africa... read
Hello, Twenty Seventeen!
Hello, Twenty Seventeen!

Issued by Tag 8

2017 is here and Tag 8 has hit the ground running. Take a look at some trends they'll be following this year and see some of their latest work... read
Online Media
News24 2016 Matric Results Hub smashes 2015 stats
News24 2016 Matric Results Hub smashes 2015 stats

Issued by 24.com

The National Senior Certificate matric results were released nationally from 5 January and millions of anxious matriculants used News24's Matric Results Hub to find out how they did... read
OOH
Posterscope's Future Defining Themes of OOH Conference
Posterscope's Future Defining Themes of OOH Conference

Issued by Dentsu Aegis Network

International and local experts at the Future Defining Themes of OOH Conference, taking place on 16 February in Johannesburg, will explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017... read
Social Media
Facebook, measuring 'viewing' and the quest for real attention
Facebook, measuring 'viewing' and the quest for real attention

Jason Bercovici, Issued by Exponential

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”?... read
International
Smartphone, internet use at record high in US: survey
Smartphone, internet use at record high in US: survey
More than three-fourths of American adults now use a smartphone, helping to boost internet adoption to a record level, a survey showed on Thursday... read
More International
Business
What's worrying businesses most in 2017?
What's worrying businesses most in 2017?
Companies increasingly fear the unpredictable business environment, where markets are volatile and political perils are on the rise... read
New appointments
  • Several new changes made to Penquin's management team - more info
  • Oxigen Communications appoints Jannie Botha as brand ambassador - more info

More people  Submit a Person
Jobs offered
Credit Manager - Cape Town
Highbury Media is a large independent magazine publishing company who is seeking to appoint an experienced credit manager. Please visit http://www.hsm.co.za/careers for more details Read more >>



Digital Sales Executive - Cape Town
Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a sales executive to join our expanding team. Read more >>

Marketing Manager - Cape Town
Join the dynamic marketing team at this prominent regional shopping centre where you will manage the full marketing function for the centre. Read more >>


Junior Digital Content Writer - Cape Town
Online news and entertainment platform looking for a young, energetic content writer to join our growing team in Cape Town. Read more >>


Digital Art Director - Cape Town
Looking for a strong digital art director to lead our creative team to deliver interesting digital experiences. Read more >>


New events to diarise
Meltwater Webinar: Marketing to the On-Demand Consumer - 18 Jan 2017, Hosted from Cape Town (accessible anywhere)
Join Meltwater and Barclays Africa's head of digital products, Brett StClair for a free webinar exploring how to market to the on-demand consumer. Register now! Read more >>



How to market training programs, seminars and consulting services
The Reputation Go-to Guy - 27 Jan 2017, Johannesburg


CopyrightX
Law@work, UCT Faculty of Law - 15 Feb 2017 to 26 Apr 2017, Cape Town


Split second crisis management and communication
The Reputation Go-to Guy - 23 Mar 2017 to 24 Mar 2017, Johannesburg


Essential media relations
PRISA - 17 Oct 2017, Randburg, Johannesburg



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