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Marketing & Media South Africa

From Instagram Stories to design thinking

As January gains momentum, so does our coverage of all the latest happenings in the creative industry.

First up, Anne Dolischek delves into the debate surrounding Snapchat and Instagram Stories as marketing platforms, the latter of which has since grown to more than 150 million daily users in just five months. If you're not yet on top of the trend, don't miss her explanation of the similarities, differentiators and audiences each of the platforms reach.

Robert Bloom and Katherine Train tap into another top business trend at the moment – that of design thinking and the importance of empathy generation in getting it right. They'll be holding a workshop on the topic on 13 February 2017 in Cape Town through the Design Thinkers' Academy – click here to book your seat.

I also unravel into the latest Loeries Rankings with The Odd Number, the only 100% black-owned agency to feature in the top 20. Click through to hear some of their Loerie-winning radio work.

ICYMI last week, we're continuing our #BizTrends2017 reportage throughout the month, with the special section updated daily.

More than enough Monday motivation, make it a good one!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Snapchat vs Instagram stories
Snapchat vs Instagram stories

Anne Dolinschek

The debate surrounding Snapchat and Instagram Stories started when Instagram launched their stories in August last year. As expected, social media users were confused... Read

Design thinking and empathy generation
Design thinking and empathy generation

Robert Bloom and Katherine Train

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework. Read

Client Joel Churcher, vice president and GM of BBC Worldwide Africa; with The Odd Number's art director Zamani Xolo; senior copywriter Bonginkosi Luvuno; managing director Xola Nouse; and creative director Sibusiso Sitole on the Loeries 2016 red carpet.
#LoeriesRankings with… The Odd Number

leigh andrews

I chatted to some of the top ranked creatives post-2016 Loeries Rankings celebrations. Here, 100% black-owned branding and marketing agency The Odd Number's creative director and founding partner Sbu Sitole shares his views on the agency's first-ever award wins… Read

BizTrends 2017
#BizTrends2017: Mobile trends for 2017
#BizTrends2017: Mobile trends for 2017

Diane Gantz

Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight. read
#BizTrends2017: Audiences have increased control on digital platforms
#BizTrends2017: Audiences have increased control on digital platforms

Madré Roothman

Bizcommunity.com interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017... read
Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Deseré Orrill

Get real on social media and online media, says Deseré Orrill, co-Founder Ole! Media Group and managing director of HoneyKome... read
#BizTrends2017: Three things will drive broadcast innovation
#BizTrends2017: Three things will drive broadcast innovation

Colin Cullis

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show... read
More trends...
Advertising
Tech, media and telco predictions for 2017: Deloitte Africa
Tech, media and telco predictions for 2017: Deloitte Africa
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device... read
Young Gun Films make magic for new Opel Mokka X
Young Gun Films make magic for new Opel Mokka X

Issued by Young Gun Films

Up-and-coming Cape Town film mavericks Young Gun Films recently got the chance to weave their cinematic magic on the launch of the new Opel Mokka X... read

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Neuromarketing Seminar (Back by popular demand)
Unlock the hidden triggers that influence your consumer's buying decisions
8 February 2017 – JOHANNESBURG


Digital
Amped up for facial recognition
Amped up for facial recognition

Issued by Techsys Digital

Think facial recognition is futuristic? Think again. Born from a creative brainstorm around how to drive excitement around The Foschini Group's Black Friday promotion, Techsys Digital was up for the challenge... read

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Education
Project Rise: Challenging the status quo
Project Rise: Challenging the status quo

Issued by 24.com

News24, in partnership with the Nelson Mandela Foundation, has launched Project Rise - a new online platform dedicated to facilitating a nationwide debate on what South Africa should look like post-#FeesMustFall... read
OOH
Promoted content
Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media
Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media

Issued by Guerrilla IMC

Out-of-home media specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier third-party ATM service providers... read
Radio
New York Festivals International Radio Program Awards adds new categories
New York Festivals International Radio Program Awards adds new categories
The 2017 New York Festivals International Radio Program Awards, which are now open for entries, include new categories for the 2017. These are Heroes, Best Live News Special and Music and Personal Lives Podcasts... read
Social Media
Instagram Stories grown to more than 150 million daily users in five months
Instagram Stories grown to more than 150 million daily users in five months
In the last five months, Instagram Stories has grown to more than 150 million daily users (up from 100 million in October), with one in five stories getting a direct message from its viewers... read

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TV
BBC to challenge Netflix and Amazon for online market
BBC to challenge Netflix and Amazon for online market
The British Broadcasting Corporation (BBC) on Wednesday announced plans to take on Netflix and Amazon and make its iPlayer the top online TV service in Britain by 2020... read
International
Sony entertainment chief leaving to focus on Snapchat
Sony entertainment chief leaving to focus on Snapchat
The head of Sony's entertainment business announced on Friday that he is stepping down to devote energy to Snapchat as the startup behind the smartphone messaging app prepares to go public... read
More International
Business
What's worrying businesses most in 2017?
What's worrying businesses most in 2017?
Companies increasingly fear the unpredictable business environment, where markets are volatile and political perils are on the rise... read
New appointments
  • A+E Networks expands Joburg office with three new appoinments - more info
  • Hlongwane is VWV Group's new deputy MD - more info
  • Nicole McNamara is VWV Group's new MD - more info
  • Katja Quasdorf is the new Jenman African Safaris CEO - more info

More people  Submit a Person
Jobs offered
Online Junior Journalist - Johannesburg
We are looking for a junior online journalist with a degree in journalism to write online content and look after our social media. Read more >>



Multimedia Designer - Pretoria
MyBroadband is looking for a talented multimedia designer who wants to work for a kickass team dominating the world of online media. Read more >>



Front-End Developers - Johannesburg
Oliver Global Production Portal is looking for front-end developers to assist on a range of digital and print projects. Positions available across experience levels from entry-level to senior. Read more >>

Account Executive - Cape Town
Fishgate Advertising (through-the-line agency) requires the services of an energetic account executive to help manage accounts across the agency. Read more >>


Production Coordinator - Cape Town
Media Club, a Cape Town TV Production company, is looking for a production coordinator to work on one of our very successful reality shows. Read more >>


Junior Designer - Paarl
Are you a junior designer with a passion for brand storytelling? Join our growing team of brand and content marketers based in Paarl. Read more >>


New events to diarise
Meltwater Webinar: Marketing to the On-Demand Consumer - 18 Jan 2017, Hosted from Cape Town (accessible anywhere)
Join Meltwater and Barclays Africa's head of digital products, Brett StClair for a free webinar exploring how to market to the on-demand consumer. Register now! Read more >>



Digital photography for beginners
Orms Cape Town School of Photography - 17 Jan 2017, Cape Town


Creative writing for the media
PRISA - 7 Feb 2017 to 9 Feb 2017, Randburg | 15 Aug 2017 to 17 Aug 2017, Randburg


Digital strategy for public relations
PRISA - 27 Feb 2017 to 28 Feb 2017, Randburg | 11 Oct 2017 to 12 Oct 2017, Randburg


Social media and content marketing
PRISA - 26 Jul 2017 to 27 Jul 2017, Randburg, Johannesburg


Essential media relations
PRISA - 17 Oct 2017, Randburg, Johannesburg


Noticeboards
Nelson Mandela Football/Netball and Fun Walk Tournament 2017
[Sponsorship] On November 10, 2009, the UN member states unanimously adopted Nelson Mandela international day, an annual international day of activism set for July 18. Mandela's birthday encourages individuals to live Mandela's legacy and make a difference by committing themselves to at least 67 minutes of community work. The 67 minutes, according to the UN and the organisers, represent every year that Mandela spent in service to humanity before his retirement from public life. The day and its international recognition is a testament not only to the legacy of Mandela but also highlights the way he is seen by the global community. Nelson Mandela was quite often referred to, and revered, as a saint and saviour.
Tender
[Tender] The Communications and Brand Management Department of Ekurhuleni Metropolitan Municipality require the services of an editor, proofreader, interviewer and copywriter for corporate publications, articles, opinion pieces, forewords and messages required by the Ekurhuleni Metropolitan Municipality on an as and when required basis. The services are required for corporate publications produced by this city that includes newsletters, newspapers, news releases, booklets, annual reports, budget documents, flyers, posters and the like. This contract will be valid for a certain amount or end of financial year, whichever comes first.

More noticeboards  Submit a Noticeboard
Quotes
Robert Collier
"The first principle of success is desire - knowing what you want. Desire is the planting of your seed."

More quotes  Submit a Quote
Twitter bird white  Twitter
AMA_Marketing
@AMA_Marketing
As video moves into the future, consumers feel a greater connection to brands https://t.co/o9ijGqRsRg https://t.co/H7EbOtIv0T
socialmedia2day
@socialmedia2day
Google Analytics: The A-to-Z Guide for #Content Marketers [Infographic] https://t.co/qNkAkUNJGA https://t.co/m8skfaGe21
CMIContent
@CMIContent
Integrating SEO with your content is essential to writing smart copy. Here are eight tools to help. https://t.co/zvHOdl80gu by @magzsbarr
sizmek
@sizmek
Industry Predicts the 2017 Outlook for #Programmatic & Creative https://t.co/ZLQaeT2bIt via @exchangewirehttps://t.co/I9GF1DOOjU
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