| 7 Aug 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Marketing & Media
Low cost airline‚ 1Time Holdings has joined forces with Harare-based NewAero.com to launch Zimbabwe's first low cost carrier‚ Fresh Air. Read more >>
Marketing
 DairyBelle has announced that its recent campaign, Savour every Flavour, has contributed to the 9% growth, YTD, over the 2011 figures. The success of the campaign, which rolled out in May 2012, is largely due to strategic and relevant creative concept, solid messaging, strong prizes and prize redemption using innovative TMARC technology. The brand also ensured a solid in-store presence on all levels. Read more >>
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Advertising
 [Wayne Naidoo] So Cannes Lions 2012 is done and we'll dive back into our everyday fight for survival, until the awards season swings around again. However, this short-term thinking is jeopardising the South African advertising sector, which is already under pressure. Read more >>
 [Michael Pearson] In a way South Africa's situation at the annual Cannes Lions International Festival of Creativity is scant different to that of boxer Mohammad Ali. For years, we have been lauded as creative powerhouses in categories such as Print, Outdoor and Radio, showing that you don't need dollars, crazy animation or monstrously overpriced photographers to win - we play to our strengths with unique and interesting executions and great ideas. Read more >>
CSI
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Design
 At the third quarter Trend Talk, taking place tomorrow, 8 August 2012, at the Plascon Freeworld Design Centre, Cape Town, Lauren Shantall will launch the Plascon 2013 Colour Forecast. Prior to the Trend Talk, Plascon in conjunction with Decorex will be presenting the Design Dialogue where Leatrice Eiseman, director of the Pantone Colour Institute, will talk on colour trends and endorse the 2013 colour forecast. Read more >>
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Events & Conferencing |  |
 In what is described as the first international games and media art festival in Johannesburg, the Goethe Institute will partner with A MAZE to bring Interact 2012 to downtown Jozi from 28 August to 2 September 2012. Read more >>
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 Loerie delegates wishing to catch up on networking, renew frienships or make deals can gather at the V&A Waterfront on Saturday 22 September 2012, as the Loerie organisers have chosen the restaurants lining Quay 4 and Quay 5 at the Waterfront as the prime location for company brunch, lunch and afternoon get-togethers. Read more >>
Mobile
 NEWSWATCH: It had to happen... Telkom has been fined R449m for abusing its dominance in the telecoms market, reports Mail & Guardian, which also reports that Communications Minister Dina Pule has been accused on nepotism. The M&G report says it's alleged that "Pule, alongside her alleged "romantic" interest, businessperson Phosane Mngqibisa, has connived to fill key positions in the department, the Post Office and the SABC through nepotism and the promotion of close colleagues". Read more >>
Promotions |  |
 The National Zoological Gardens of South Africa in Pretoria aims to make the zoo more accessible to women by offering a 50% discount on its entrance fees over the Women's Day weekend. Read more >>
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TV |  |
 The SABC is ready to launch its new 24-hour news channel, Group CEO Lulama Makhobo said on Monday. Read more >>
 The organisers of the Big Break Legacy, a reality show that puts South African entrepreneurs head to head, state that the show is offering a R5million investment prize to the winner of the competition, without any hidden snags. Read more >>
 The South African Broadcasting Corporation (SABC) has provided an update on major developments within the public service broadcaster. Read more >>
 SYDNEY, AUSTRALIA: Reckitt Benckiser wanted to push its Lemsip and Strepsils products for the winter season in Australia. Cold and flu medicine is not necessarily the most exciting of topics so the challenge for Holler Sydney was to inject some fun into the subject to drive sales for Lemsip and Strepsils in Australia. Read more >>
 RESTON, US: comScore, Inc, a leader in measuring the digital world, has announced the launch of comScore TabLens, its monthly syndicated service providing insights into US tablet ownership and usage. Read more >>
LONDON, UK: Analysis: week ending 5 August 2012... With the Games in full swing, two of the sponsors who have traditionally been at the top of the rankings have seen a drop in their levels of Twitter activity. Read more >>
More International...
Branding
Yes, you are. Well, according to the Advertising Standards Bureau in Australia, every brand present on social media platforms, in particular Facebook, are to be the keepers of all things posted on their sites and related to the brand... by everybody. Read more >> Branding specialists November 1 piloted the revamp of various branding sites within Lanseria International Airport. This included the design, production and installation of new slim-line LED light boxes as well as non-illuminated fabric frames. Read more >>Digital | | Your source of digital advertising | |  |
Anyone who's heard Bert Le Clos talk about his son - recent Olympic gold medallist Chad Le Clos - will know how much hard work this young man has put into his swimming in order to be the best. As with training for the Olympics, optimising a website is an ongoing process Read more >> When your database is losing subscribers, it means that your growth rate slows and your brand could be losing valuable potential business. In order to keep the number of people unsubscribing from your list fewer than the number of subscribers gained, it is important to see how you can improve your subscribers' experience. Read more >>Events & Conferencing
 [Leah McCrae] Many people involved in the event management industry find themselves juggling multiple projects daily, with crazy deadlines and challenging obstacles. But planning is in their job description. Read more >>Online Media | | Online Media section proudly sponsored by | |  |
South Africa's biggest consumer health website, Health24, was awarded the new Antonie Roux award at the recent Media24 Conference. Antonie Roux, who passed away recently, was the head of MHI and Naspers' internet operations. The award is presented to the website which performs best against a number of commercial criteria. Read more >>Advertisement:
PR & Communications |  |
Launch Factory has been awarded an exciting new campaign by one of their key clients, which will involve activations in each South African province. They will manage Gauteng, KwaZulu-Natal and the Western Cape, but will be procuring teams in the following provinces: Limpopo, Mpumalanga, Free State, Eastern Cape, Northern Cape and North-West Province. Read more >>Research |  |
The UCT Graduate School of Business Executive Education unit is once again running its flagship course, the Leading Executive Programme (LEP). In an increasingly demanding African business environment, according to the programme director, senior executives could use a bit of upskilling to fully capitalise on growing complexity. Read more >>Sales
OUTsurance once again walked away with top honours in the short-term insurance business-to-business category in the annual Sunday Times Top Brands Awards, held at Urban Tree in Kramerville last week. Read more >>Youth Marketing
 At the annual 2012 AdForum Khuza Breakfast event, hosted by Jeremy Maggs, ten of the country's top brands' marketing communications were green- or red-carded by some of Johannesburg's top marketeers. Read more >>
Lark at Trinity
 
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 President Jacob Zuma says he would like to see increased volumes of trade and investment between South Africa and Jamaica. Read more >>
 While the Cabinet has instructed Co-operative Governance and Traditional Affairs Minister Richard Baloyi to ensure municipalities employ suitably qualified financial officers, organised local government has said councils cannot simply fire unqualified staff. Read more >>
More Government news...
 For the first time ever, MSC Cruises is sending one of its acclaimed Fantasia-class ships to homeport from North America, offering guests embarking in Miami the opportunity to discover Caribbean itineraries from its largest and most celebrated class of ship. Read more >>
More Travel news...
 [Eugene Yiga] Cape Town residents in the mood for some great music this winter need look no further than the Cape Philharmonic Orchestra and its line-up of great symphony concerts in the latest season. Read more >>
 [Justin Williams] Haezer is one of those artists whose talent just grows and grows. If you've listened to his music, or have seen him play live you will know that his high-energy, bass-heavy electro thrash leaves lasting memories - his set at Ramfest this year was one of those for me. Read more >>
More BizLounge news...
- SAACI appoints Lorin Bowen as general manager - more info
Featured jobs Senior web developer opportunity in creative agency environment. Read more >> |
 Mazars, a leading international audit, tax and advisory services firm, currently has a challenging career opportunity for a marketing manager national, to be based in Cape Town/Johannesburg. Read more >> |
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We are looking to employ a customer retention officer/client facilitator. Will be responsible to train new clients and maintain and improve the customer relationships and service levels. Read more >>Talented junior graphic designer required to join our rapidly growing digital publishing company. The job will encompass elements of traditional print design and new media design (digital mags/tablet apps). Read more >>Seeking a marketing manager for a shopping centre in Johannesburg. Responsible for marketing and advertising activities with key objectives. Marketing strategy formulation, implementation of promotions, competitions, sponsorships and advertising campaigns. Read more >>CRM and integrated direct communication senior account manager to work on leading clients for iKineo, a leading Pan-African customer-centric marketing advisory and integrated communications agency. Read more >>John Brown Media is seeking to appoint a community manager (social media) within its digital department in Cape Town.The successful candidate has relevant industry experience, detail-oriented and organisational. Read more >>John Brown Media is seeking to appoint an online copy editor within its digital department.The successful candidate is dynamic; innovative; creative, detail oriented, flexible, patient and excellent organisational skills. Read more >>John Brown Media is seeking to appoint a digital production/content manager within its digital department. The successful candidate is dynamic; innovative; extremely detail oriented and excellent organisational skills. Read more >>
Click here to customise your jobs section
- Secretaries masterclass Front Foot Strategic Consulting - Johannesburg, 16 August
- Google AdWords Training Blue Magnet Digital Solutions - Johannesburg, 16 August
- Choosing a culture of citizenship/collaboration Symphonia - Cape Town, 20 August
- Effective performance management LabourNet - East London, 21 August
- Recruiting with social media and search engines Blue Magnet Digital Solutions - Johannesburg, 23 August
- Traffic/agency operations workshop AAA School of Advertising - Johannesburg, 23 August
- Social media - LinkedIn Niche Training - Centurion, 24 August
- Re-imagining systems Genius Works - Johannesburg, 26 August
- Free business breakfast Hirsch's Fourways - Fourways, 30 August
- Online content strategies Blue Magnet Digital Solutions - Johannesburg, 18 September
Click here to customise your events section
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