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The power of personalisation in customer service
The power of personalisation in customer service

Recently I came across a radio interview with a “personal branding specialist”. Addressing the listeners, the guest spoke of the importance of clearly defining who you are

By Wynand Smit 20 Jun 2017

Bringing Wi-Fi to Africa
Bringing Wi-Fi to Africa

Wi-Fi is so alive and kicking, it has its own dedicated day. Today, 20 June 2017 marks the inaugural World Wi-Fi Day - a day celebrated around the globe

By Riaan Graham 20 Jun 2017

#StartupStory: Flexpay
#StartupStory: Flexpay

In the #StartupStory spotlight this week is Flexpay: a product created in response to the high demand in the market for purchasing goods via piecemeal payments

By Ilse van den Berg 19 Jun 2017

Claude Schuck
Managing the value of data

No organisation can survive in the always-on environment without having access to data. Fortunately, better business resiliency is to be had by leveraging the foundation put in place by IT

By Claude Schuck 14 Jun 2017

Turning power lines into internet connectivity
Turning power lines into internet connectivity

With some analysts predicting that the global power over ethernet (PoE) market will reach $1bn by 2022, we are living in exciting times for the technology that uses the electrical wiring of a home as a wired data network

By Colin Thornton 13 Jun 2017

Steady growth of internet penetration in Africa a boost for e-tourism
Steady growth of internet penetration in Africa a boost for e-tourism

There are approximately 345 million internet users in Africa, representing 9.3% of the total population. This reflects the opportunity for tourism and hospitality industry players in exploiting the internet to grow e-tourism

By Josephine Wawira 9 Jun 2017

Colin Thornton
Combating ransomware [part II]

In a previous article, we examined the rise of ransomware and some of the issues that people need to be aware of when addressing this scourge

By Colin Thornton 7 Jun 2017

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance

By Kirsty Barkhuizen 6 Jun 2017

Candace van Zyl
The need for smarter CRM software

With the shift from product-focused to customer-focused business in most organisations in the modern world, CRM software is at the forefront of customer satisfaction

By Candace van Zyl 1 Jun 2017

#StartupStory: FOMO Travel
#StartupStory: FOMO Travel

With the Barclays Accelerator 2017 Africa programme well underway, we chat to our first startup, FOMO Travel, about how the business is making travel affordable and debt free

By Ilse van den Berg 31 May 2017

Chatbots as part of an integrated customer service strategy
Chatbots as part of an integrated customer service strategy

You can have all your communication channels lined up and ready to go, your agents trained to help via phone, email, SMS, web chat and via social media, but you could be missing a trick

By Wynand Smit 29 May 2017

Six African startups selected for Google's launchpad accelerator
Six African startups selected for Google's launchpad accelerator

Google developers has selected six startups from across Africa to take part in the first African version of its Launchpad Accelerator, which offers free training, credits and collaboration

By Tom Jackson 25 May 2017

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Here are some of the ways you can maintain your WordPress business site to ensure optimal performance

By Charles Mburugu 25 May 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of OfferZen as well as a number of noteworthy apps such as SnapScan, Pondering Panda, and Apps Against Ebola

By Ilse van den Berg 24 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information

By Sam Smith 16 May 2017

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub

By Gil Sperling 11 May 2017

How BlackRhino is building Kenya's VR industry
How BlackRhino is building Kenya's VR industry

Kenyan startup BlackRhino VR is playing a key role in developing the country's virtual reality industry

By Tom Jackson 8 May 2017

Seven challenges faced by tech startups in Africa
Seven challenges faced by tech startups in Africa

Rolling out tech solutions for the African consumer is a marathon, not a sprint

By Tom Jackson 5 May 2017

(c) s4svisuals -
Turning the whole world into an interactive billboard with AR

Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard

By Johan Walters 4 May 2017

Nigerian fintech startups offered chance to pitch for incubation
Nigerian fintech startups offered chance to pitch for incubation

Nigerian fintech startups have the opportunity to pitch for NGN3 million ($10,000) worth of incubation and prize money of NGN500,000 ($1,600) at the Fintech Startup Challenge in June

By Tom Jackson 1 May 2017

‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series

By Brett Parker 25 Apr 2017

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas

By Jay Smith 21 Apr 2017

Werner Vogels
How to adopt a digital innovation mindset

Companies that understand that fast-paced innovation is the key to long-term growth can take on even the largest enterprises who are slow to adapt to the fast-moving digital reality

By Werner Vogels 5 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service

By Michael Bornheim 24 Mar 2017

Making customer feedback pay off
Making customer feedback pay off

The entire customer journey, whether in sales or customer service, must be as seamless as possible and working with feedback from your customers is the best place to start

By Wynand Smit 20 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet"

By Julia Rhodes 10 Mar 2017

The six rules of digital disruption
The six rules of digital disruption

In his keynote address at the Dell EMC Forum on Thursday, 9 March 2017, Nigel Moulton focussed on transforming for the future

By Ilse van den Berg 10 Mar 2017

#eComConfex: Become digitally intelligent, or go home
#eComConfex: Become digitally intelligent, or go home

If your business does not have digital intelligence at its core by 2020 you may as well go home. This is according to James McCormick

By Lauren Hartzenberg 3 Mar 2017

The year IoT comes into its own
The year IoT comes into its own

2017 promises to be an exciting year in the field of IT and telecommunication as projects and technologies that have been unable to get out of the starting blocks for the last two to three years, take off

By Eckart Zollner 27 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes

By Wynand Smit 14 Feb 2017

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