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Three essential tips you don't get from a marketing degree
Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history

By Antoinette Pombo 31 Oct 2016

123RF
The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out

By Antoinette Pombo 12 Oct 2016

123RF
Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf

By Antoinette Pombo 5 Oct 2016

Jason Levin
[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay

By Ann Nurock 10 Mar 2016

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without

By Danette Breitenbach 14 May 2015

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos

By Antoinette Pombo 11 Mar 2015

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets

By Danette Breitenbach 12 Feb 2015

Innovation, entrepreneurship vital for economic growth
Innovation, entrepreneurship vital for economic growth

Technology is reconfiguring economies at such a rapid pace, creating new markets and opportunities that African youth can capitalise on. But how?

By Jean-Claude Bastos De Morais 13 Jun 2014

WhatsApp with Facebook?
WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Veli Dlamini
Giving your brand the "cool factor" in 2013 (part I)

There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".

By Veli Dlamini 7 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter
[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

[2013 trends] Insight into cinema in 2013
[2013 trends] Insight into cinema in 2013

I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.

By Ryan Williams 29 Jan 2013

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013

[2013 trends] Malls set to 'mobilise' consumers like never before
[2013 trends] Malls set to 'mobilise' consumers like never before

All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant

By Doug Mayne 28 Jan 2013

[2013 trends] It's not trends that matter; it's the traits marketers need!
[2013 trends] It's not trends that matter; it's the traits marketers need!

I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.

By Thomas Oosthuizen 28 Jan 2013

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends
[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.

By Gisèle Wertheim Aymés 25 Jan 2013

[2013 trends] Looking ahead at retail, shopper marketing in SA
[2013 trends] Looking ahead at retail, shopper marketing in SA

The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.

By Bernard Matlhaga 24 Jan 2013

[2013 trends] Seven youth-influencer outreach insights
[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013

Worldwide, society says media not always responsible - WEF's Cherilyn Ireton
Worldwide, society says media not always responsible - WEF's Cherilyn Ireton

Cherilyn Ireton, a highly respected journalist and manager from titles such the Sunday Times and Business Day, took over as the executive director of the World Editors Forum that falls under WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.

By Gill Moodie 20 Mar 2012

[2012 trends] Anthropological trends in the digital space
[2012 trends] Anthropological trends in the digital space

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies.

By Marcela Ospina 13 Jan 2012

[2012 trends] Social media marketing and the youth
[2012 trends] Social media marketing and the youth

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".

By Bradley Maseko 10 Jan 2012

Deck the halls with vinyl reindeer
Deck the halls with vinyl reindeer

It's silly season once again and I suddenly realised that there are few, if any, Christmas carols which those in the advertising and marketing industries can relate to. So, to all of you involved in this stressful yet wonderful industry and truly wanting to celebrate the joy of Christmas, I present an agency Christmas carol.

By Paul Williams 12 Dec 2011

EU, Save the Children plead for children's rights respect in SA, Zambia media
EU, Save the Children plead for children's rights respect in SA, Zambia media

The European Union (EU), Save the Children, Swedish International Development Cooperation Agency (SIDA) , South Africa's Media Monitoring Africa (MMA) and Zambia's Media Network on Child's Rights and Development (MNCRD) last week jointly launched a daring project, 'Children and Media: Championing Best Practice', which aims to work with 570 children and 500 journalists to ensure children's rights are respected in the media, and a more representative and ethical journalism is practised in both countries.

By Issa Sikiti da Silva 25 Feb 2011

Walter Wafula
Ugandan Young Achievers Awards entrants double

The number of applicants vying for Uganda's 2010 Young Achievers Awards (YAA) more than doubled last year's applications according to the organisers.

By Walter Wafula 28 Jul 2010

Will the sponsors score in 2010?
Will the sponsors score in 2010?

With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010?

By Dr Nikolaus Eberl 1 Feb 2010

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