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#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah

By Louise Marsland 2 days ago

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.
How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series

By Louise Marsland 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za
Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news

By Louise Marsland 3 Aug 2017

Joe Thloloe
Media freedom is a cornerstone of democracy

Anti-media rhetoric is fuelling violence against journalists across South Africa, The Gathering 2017 Media Edition, presented by The Daily Maverick, heard

By Louise Marsland 3 Aug 2017

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Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever

By mike broom 21 Jul 2017

#Newsmaker: Kojo Baffoe the Afropolitan
#Newsmaker: Kojo Baffoe the Afropolitan

The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine.

By Jessica Tennant 26 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office

By Jessica Tennant 12 Jun 2017

The content engine blueprint
The content engine blueprint

A personalised experience has the right mix of context and content

By Cleve Gibbon 5 Jun 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

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Making sense of traditional, new TV content platforms

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space

By Alan Smith 12 May 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices

By Jessica Tennant 24 Apr 2017

Fei Wong © –
Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too

By Vaughan Patterson 18 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this

By Quinton Jones 17 Apr 2017

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#TRENDING: Social media resistance and ‘alternative' facts

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

By Louise Marsland 27 Jan 2017

Stop telling people print is dead. Please!
Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 20 Jan 2017

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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience

By Chemory Gunko 18 Jan 2017

123RF
Five tips to break through a noisy media landscape

Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented

By Charlie Wannell 13 Dec 2016

Finding the sticky spaghetti
Finding the sticky spaghetti

As consumers' patterns of consumption dictate, with content aggregated and apps serving up information to people that is useful and relevant to them, media brands will matter less and less

By Danette Breitenbach 21 Oct 2016

Defining women in media
Defining women in media

The benefit of equality in gender is immense. According to McKinsey, if women play the same role as men by 2025 they will add US$28tn to the African economy

By Danette Breitenbach 18 Oct 2016

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#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share

By Louise Marsland 26 Sep 2016

The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the year

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years

By Danette Breitenbach 14 Sep 2016

123RF
The value of data for media analysis

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective

By Jaco Pienaar 29 Aug 2016

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Why media research across Africa needs to be harmonised

Harmonising media research across Africa could be a step towards the stimulation of greater intra- African trade

By Oresti Patricios 12 Aug 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town

By Louise Marsland 17 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months

By Louise Marsland 9 Jun 2016

#Trending: Are we living in an alien's computer game?
#Trending: Are we living in an alien's computer game?

Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated

By Louise Marsland 6 Jun 2016

The future of TV is here
The future of TV is here

Channels Television, Nigeria, chairman, John Momah talks to Bizcommunity.com about the challenges of standardising audience measurement

By Louise Marsland 3 Jun 2016

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