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#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August

By Jessica Tennant 30 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town

By Robin Fredericks 6 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation

By Terry Levin 5 Jun 2017

Boris Dzhingarov
Are tradeshows worth the investment?

In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods

By Boris Dzhingarov, Issued by Monetary Library 11 May 2017

Nicole Reitz-Chidrawi and Samantha Ferguson
#Newsmaker: Nicole Reitz-Chidrawi + Samantha Ferguson = Flint & Tinder

Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning

By Jessica Tennant 1 May 2017

The new Ignite Fitness gym installation is a great example of creativity and innovation in lighting as well as the gym concept.
Creativity and innovation

Companies that have stood the test of time are those who are the most creative and innovative. Even more so in the event industry.

By Andrew Gibson 13 Apr 2017

Why the exhibition industry ISN'T dying - and never will!
Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display

By Justin Hawes 7 Apr 2017

(c) Wittaya Puangkingkaew -
Exhibitions: misunderstood and undervalued

Exhibitions add R66.5 billion to South Africa's GDP, contributing R3 billion to national taxes and 135,100 sustainable jobs. In 2015 of the five million visitors to exhibitions, tourists accounted for 1 million of these

By Danette Breitenbach 6 Apr 2017

Sexpo 2017
Make sex great again

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human

By Mike Sharman 16 Mar 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

All pics from Grand Designs.
Powering the consumer

As part of its headline sponsorship of Grand Designs this year, that took place recently at the TicketPro Dome, north of Johannesburg, Stanley Black & Decker hosted a number of DIY workshops

By Danette Breitenbach 9 Jun 2016

Media 10 up their game in southern Africa
Media 10 up their game in southern Africa

Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards

By Danette Breitenbach 5 Jun 2015

Sajidha Gamieldien
Tips for the virgin exhibitor

So, you've finally taken the leap and decided to exhibit your product designs, but you're worried about copycats lurking at the exhibition waiting to pounce on your prized creations

By Sajidha Gamieldien 4 Feb 2015

Terry Sutherland
Up-and-coming corporate event trends

As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences.

By Terry Sutherland 19 May 2014

[Design Indaba 2014] A sense of place
[Design Indaba 2014] A sense of place

Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.

By Terry Levin 28 Feb 2014

[Design Indaba 2014] UK Starchitect for landmark V&A CT development
[Design Indaba 2014] UK Starchitect for landmark V&A CT development

Easily the most mythical of all designers - part alchemist, part shaman, with the sensibilities and integrity of the Dalai Lama, Thomas Heatherwick was back on the Indaba stage after an absence of nine years.

By Terry Levin 27 Feb 2014

Q&A with Quirk's executive creative director, Conn Bertish
Q&A with Quirk's executive creative director, Conn Bertish

Bizcommunity pitched Conn Bertish (@connbertish) executive creative director at Quirk, a few questions about his current role in charge of all material created for World Design Capital Cape Town 2014.

By Terry Levin 21 Jan 2014

City that rocks - Branding through events
City that rocks - Branding through events

City branding or country marketing is not a new phenomenon. Post World War II it was imperative that countries particularly cities, rebuild themselves and use marketing strategies to enhance and promote the better image of the country or cities for reasons such as attracting tourism, attracting business, talent and resources.

By Mfundo Ntsibande 29 Oct 2013

Motor show crammed with latest exotics
Motor show crammed with latest exotics

The Johannesburg International Motor Show kicks off this week and thousands of visitors are expected to stream through the exhibition halls of the Johannesburg Expo Centre between 18 and 27 October to view some of the latest and most exciting vehicles yet seen in this country.

By Henrie Geyser 14 Oct 2013

David Ross
Exhibition signage solutions - you only get one opportunity

Business exhibitions are wonderful opportunities to market a product, service or organisation to the right group of people.

By David Ross 27 Sep 2013

Riddled with questions as TEDxCapeTown approaches
Riddled with questions as TEDxCapeTown approaches

Jillian Reilly is one of 20 speakers who will be sharing an 'idea worth spreading' on the TEDxCapeTown stage on Saturday 20 July as part of TEDxCapeTown's 2013 'Amazing People, Crazy Places' event.

By Jillian Reilly 18 Jul 2013

Tony Elvin
Setting the scene for the exciting lineup of TEDxCapeTown 2013

Curated by the team of TEDxCapeTown, the event will consist of 20 speakers, each an amazing person, sharing 20 ideas worth spreading.

By Sue Northam 18 Jul 2013

TEDxCapeTown as a connector towards community collaboration
TEDxCapeTown as a connector towards community collaboration

Much like how it takes a village to raise a child, it definitely takes an entire community to create a TEDx event.

By Sue Northam 17 Jul 2013

Tickets available for TEDxCape Town - Ideas worth sharing
Tickets available for TEDxCape Town - Ideas worth sharing

TEDx is an independently organised event in the spirit of TED, and TEDxCapeTown brings another inspiring show on 20 July 2013 at the Baxter Theatre, tickets are now available.

By Beverley Klein 28 Jun 2013

Justin Hawes
Five tips for successful exhibiting

Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps.

By Justin Hawes 16 May 2013

[Design Indaba 2013] Music of the spheres
[Design Indaba 2013] Music of the spheres

The human UI (or the interface where the human body meets machine) made quite a few appearances on the first day of the 2013 Design Indaba Conference which took place at the Cape Town International Convention Centre (CTICC). [video]

By Terry Levin 28 Feb 2013

[Design Indaba 2013] Brave new design world
[Design Indaba 2013] Brave new design world

With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.

By Terry Levin 28 Feb 2013

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013

Sajidha Gamieldien
Intellectual property pointers for exhibiting designers

Designers, wishing to exhibit their product designs, are often worried about copycats lurking at the exhibition waiting to pounce on prized creations. Here are a few helpful pointers to help navigate the way through the intellectual property dilemma many designers face during exhibitions.

By Sajidha Gamieldien 20 Jan 2013

[2013 trends] Everything's so serious - time we loosened up a little!
[2013 trends] Everything's so serious - time we loosened up a little!

In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.

By Karen Ashwin 16 Jan 2013

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