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Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 9 hours ago

City brands as building blocks of the nation brand
City brands as building blocks of the nation brand

Cities have become an integral pillar in building strong competitive nation brands because a nation is, after all, a collection of cities - or city brands

By Manusha Pillai 1 day ago

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August

By Jessica Tennant 19 Jul 2017

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails

By Juanita Pienaar 18 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters

By Sindy Peters 18 Jul 2017

Boris Dzhingarov
Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation
#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding

By Danette Breitenbach 11 Jul 2017

Boris Dzhingarov
How to see your brand the way your customers do

When you spend years immersed in a single topic, it's easy to get lost in it, and lose sight of what outsiders know, see, and care about

By Boris Dzhingarov, Issued by Monetary Library 4 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August

By Jessica Tennant 30 Jun 2017

#YouthMonth: Q&A with #YoungGunsB2B Callan Williams of Garajeest
#YouthMonth: Q&A with #YoungGunsB2B Callan Williams of Garajeest

This year, Wine Cellar Fine Wine Merchants and Cellarers once again identified SA's hottest young winemaking talent breaking the rules and pushing the limits at their annual ‘Young Guns' event. We chat to one of this year's “Young Guns” and rising wine star, Callan Williams of Garajeest wines.

By Ruth Cooper 29 Jun 2017

#YouthMonth: Q&A with #YoungGunsB2B Stephanie Wiid of Thistle & Weed
#YouthMonth: Q&A with #YoungGunsB2B Stephanie Wiid of Thistle & Weed

Wine Cellar: Fine Wine Merchants and Cellarers recently announced their top pick of SA's hottest young winemaking talent for the seventh edition of the Young Guns tasting event. We got in touch with one of the rising stars, Stephanie Wiid, one half of Thistle & Weed, to chat all things wine.

By Ruth Cooper 27 Jun 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa
#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Thabang Mabapa's Selokong Sa Dimelana project grows castor seed crops for the commercial production of castor seed oil as an alternative biofuel. We wanted to find out a bit more about this inspiring young entrepreneur

By Cari Coetzee 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy

By Ann Nurock 21 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')

By Bogosi Motshegwa 14 Jun 2017

Boris Dzhingarov
Four essential branding tips every entrepreneur should follow

For professional experts, you are your own brand, and you need to dominate the search results for your name and your area of expertise if you want to succeed

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office

By Jessica Tennant 12 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month

By Jessica Tennant 7 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town

By Robin Fredericks 6 Jun 2017

Screengrabs from the ad.
#OrchidsandOnions: Nice catch, Nissan... but “Onion Capture” for Gupta rag

Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing

By Brendan Seery 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke

By Jessica Tennant 6 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation

By Terry Levin 5 Jun 2017

Supplied
#JunkStatus: It's squeaky bum time for South Africa

Junk status: two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead?

By Jedd Cokayne 31 May 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017

By Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational brand and reputation expert Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week

By Sindy Peters 19 May 2017

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