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Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online

By Bianca Quinn-Diavastos 14 Nov 2017

#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo

By Jessica Tennant 10 Nov 2017

Image © Bruce Rolff
Listen to the dead man talking

On 17 January 1977, Gary Gilmore was executed by firing squad for two murders he committed in Utah. His final words: "Let's do it"

By Damon Stapleton 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part

By Jessica Tennant 7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond

By Louise Marsland 7 Nov 2017

Employer branding
Employer branding

Branding is the domain of the 'creatives' or the marketing team. But there is a brand that is as important as the one your organisation projects to the public; that is your employer brand

By Vanessa Gibb 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications.

By Khangelani Dziba 6 Nov 2017

#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'
#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'

In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017

By Jessica Tennant 2 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 2)
#BODJHB: Are advertising agencies the cobbler's children? (Part 2)

In answer to the question, Lauren Woolf, founder of Mrs Woolf, told delegates of Business of Design Johannesburg 2017 the key findings from her Masters thesis, the problem and the implications

By Jessica Tennant 1 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 1)
#BODJHB: Are advertising agencies the cobbler's children? (Part 1)

During her time at Ogilvy & Mather, Lauren Woolf, now founder of Mrs Woolf, recognised a paradox in the advertising world that led her to write a thesis on the subject as part of her MBA at the Berlin School of Creative Leadership

By Jessica Tennant 27 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience

By Lauren Crooks 24 Oct 2017

#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers
#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers

Sarah Buitendach and Vuyo Singiswa of Tiso Blackstar Group recently won a Standard Bank Sikuvile Journalism Award in the Presentation category for the 2016 Financial Mail covers they worked on together

By Jessica Tennant 24 Oct 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby

By Jessica Tennant 23 Oct 2017

Trevyn McGowan, co-founder of Business of Design and the Guild Group.
#BODJHB: A disconnect between business and purpose

Trevyn McGowan, co-founder of Business of Design and the Guild Group, opened day one of Business of Design in Johannesburg this morning, reflecting on the past year, which has been an extraordinary year for them with new ventures and a massive amount of hiring in a short space of time

By Jessica Tennant 19 Oct 2017

Semiotics and the shift to 'strategic design': A sign of the times
Semiotics and the shift to 'strategic design': A sign of the times

In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before

By Mike dos Santos 13 Oct 2017

Authentically branded
Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful

By Jesse Sharkie 11 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

Brand building is a process of creating magic
Brand building is a process of creating magic

Brand building is not a rational process. It is a process of creating magic. Magic has no logic. Put rationale to magic, and it is no longer magic, but a process of systemic steps

By Bogosi Motshegwa 4 Oct 2017

Who you are is up to you - own your personal brand
Who you are is up to you - own your personal brand

The 30-second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself' are all opportunities to make a great first impression. They are also ideal occasions to showcase your own personal brand

By Donna Rachelson 2 Oct 2017

Overall Top Brand Grand Prix - Business - Vodacom (Lana Strydom and Zinhle Modiselle) with Bongani Siqoko, editor of Sunday Times.
Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom

By Danette Breitenbach 28 Sep 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result

By Mike Freedman 19 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017

By Jessica Tennant 12 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process

By Juanita Pienaar 1 Sep 2017

What does my future look like? Ask a branding agency
What does my future look like? Ask a branding agency

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding

By Mathew Weiss 1 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals

By Jessica Tennant 29 Aug 2017

Paula Sartini
#WomensMonth: Brand Quantum software drives consistent brand experience

In today's digital age where consumers are exposed to brands across various platforms, it can be a challenge for companies to communicate a consistent brand experience at every interaction with the target audience. Paula Sartini has found a solution: Brand Quantum

By Ilse van den Berg 24 Aug 2017

Boris Dzhingarov
Five strategies to establish a strong brand identity for your business

The saying, “First impressions are everything,” particularly applies to your brand identity that is representing your business

By Boris Dzhingarov, Issued by Monetary Library 22 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

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