One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 3 days ago
A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers
Danette Breitenbach 3 days ago
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival
Jessica Tennant 21 Jun 2017
When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales
Brendan Seery 20 Jun 2017
The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards
Jessica Tennant 19 Jun 2017
In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing
mike broom 16 Jun 2017
Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer
Danette Breitenbach 15 Jun 2017
What if you helped them?
Douglas Kruger 15 Jun 2017
Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications
Tom Fels 15 Jun 2017
Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')
Bogosi Motshegwa 14 Jun 2017
BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office
Jessica Tennant 12 Jun 2017
How much do bad rules really cost you?
Douglas Kruger 8 Jun 2017
Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month
Jessica Tennant 7 Jun 2017
Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke
Jessica Tennant 6 Jun 2017
Junk status: two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead?
Jedd Cokayne 31 May 2017
Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion
Jessica Tennant 29 May 2017
With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?
Ernst Lass 26 May 2017
Entrepreneur, Abiot Mahlatse Ledwaba talks about the hustle and how he used his skills to create opportunities that helped him strengthen his brand and start his own business
Juanita Pienaar 26 May 2017
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today
Jessica Tennant 23 May 2017