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#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category

By Lauren Hartzenberg 18 hours ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service

By Michael Bornheim 3 days ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time

By Jessica Tennant 3 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven

By John Little 22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand

By Bogosi Motshegwa 22 Mar 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it

By Chris Brewer 20 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Image supplied
Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices

By Werner Lindemann 14 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet"

By Julia Rhodes 10 Mar 2017

Boris Dzhingarov
Should I hire a marketing consultant?

You might be considering hiring an outside marketing consultant to help boost your sales and bring more attention to your business, but is it really worth the money?

By Boris Dzhingarov, Issued by Monetary Library 10 Mar 2017

Lorinda Voges on what it takes to be a powerhouse businesswoman in SA
Lorinda Voges on what it takes to be a powerhouse businesswoman in SA

In light of International Women's Day, Kim Lawrence chats to 4Elements Media CCO Lorinda Voges about the full service media agency and what it takes to be a powerhouse businesswoman in South Africa

By Kim Lawrence 8 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst

By Mike Sharman 6 Mar 2017

#Newsmaker: Graeme Stiles, director at Algorithm Agency
#Newsmaker: Graeme Stiles, director at Algorithm Agency

Graeme Stiles' interest in performance marketing has led him to start an agency that specialises in SEO, paid media and data

By Jessica Tennant 27 Feb 2017

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party

By Tarryn Giebelmann 23 Feb 2017

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs

By Chris Brewer 20 Feb 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits

By Charles Mburugu 20 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'

By Leigh Crymble 17 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI

By Dharmesh Nagar 13 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Are you ignoring any of these old but effective marketing strategies?
Are you ignoring any of these old but effective marketing strategies?

Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective

By Boris Dzhingarov, Issued by Monetary Library 9 Feb 2017

#Newsmaker: Amy Meyer from CBR Marketing
#Newsmaker: Amy Meyer from CBR Marketing

Amy Meyer heads up the content and strategy team at CBR Marketing. She hopes to bring something new to the South African media and content landscape

By Beverley Klein 6 Feb 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution”

By Chris Brewer 6 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society

By Nicole Shapiro 2 Feb 2017

Ugde © –
Demystifying design thinking

The term “design thinking” has certainly become a buzzword with many people using it and promoting this methodology as an innovative new way of thinking. Whilst it is becoming widely accepted by many corporate companies it is certainly by no means new

By Dave Nemeth 1 Feb 2017

Rewarding the sweet spot in tough times
Rewarding the sweet spot in tough times

This year's Apex Awards entry process remains the same, with two rounds, but the percentages to win an Apex Award has dropped. However, do not mistake this for a lowering of standards or that it will be “easier” to win, warns ACA CEO Odette van der Haar

By Danette Breitenbach 31 Jan 2017

#Newsmaker: Siya Metane - MD at SlikourOnLife
#Newsmaker: Siya Metane - MD at SlikourOnLife

Siya Metane, better known in the music industry as Slikour, is making waves with his new venture - SlikourOnLife, part of OnLife Networks

By Beverley Klein 30 Jan 2017

#Newsmaker: Craig Munitz - MD of CBR Marketing
#Newsmaker: Craig Munitz - MD of CBR Marketing

Craig Munitz is the MD and founder of CBR Marketing, a digital advertising agency offering SEO, programmatic advertising, web design and more

By Beverley Klein 24 Jan 2017

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