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Is your brand suffering from small town syndrome?
Is your brand suffering from small town syndrome?

How to take your digital marketing activities from small-town to uptown

By Fourie Rossouw 1 day ago

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers

By Juanita Pienaar 2 days ago

Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels

By Cari Coetzee 8 Dec 2017

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why

By Boris Dzhingarov, Issued by Monetary Library 7 Dec 2017

6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear.

By Shane Dolan 7 Dec 2017

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands

By Jessica Tennant 6 Dec 2017

Do award shows really matter?
Do award shows really matter?

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

By Jessica Tennant 6 Dec 2017

Trends and opportunities for exhibitions in 2018
Trends and opportunities for exhibitions in 2018

The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018

By Adam Dembovsky 5 Dec 2017

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businesses

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions

By Desiree Gullan 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November

By Jessica Tennant 4 Dec 2017

#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites

By Cari Coetzee 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director
#Newsmaker: Fort's Amr Singh on what makes a good director

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo

By Jessica Tennant 29 Nov 2017

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)

By Ross Sibbald 29 Nov 2017

Speakers on panel (from left to right): Brett StClair, Dave Duarte, Jorn Lyseggen, Reona Bassudeo and moderator, John Sanei.
Outside Insight debate: AI is not intelligent

As part of the promotional book launch of Meltwater's CEO, Jorn Lyseggen's book, Outside Insight, the company hosted a panel discussion about the impact of AI on corporate decision making

By Juanita Pienaar 29 Nov 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level

By Jessica Tennant 28 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included

By Robin Fredericks 28 Nov 2017

Natasha Omokhodion-Banda
#AfricaAchiever: Expansion plans into Africa for 99c

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month

By Louise Marsland 27 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis

By Dirk Visser 23 Nov 2017

Why branding really matters
Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint

By James Maposa 22 Nov 2017

Michelle Dobson
#Newsmaker: Michelle Dobson on her promotion to MD of Lumen

Michelle Dobson's recent promotion from business unit director to MD dovetails with digital marketing agency Lumen progressing to the next level

By Jessica Tennant 21 Nov 2017

Digital trends for 2018
Digital trends for 2018

Digital trends inform business owners on how to improve their content marketing efforts

By Allon Raiz 21 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come

By Walter Penfold 17 Nov 2017

Photo by Rodion Kutsaev on Unsplash
Top seven lessons to help you maximise the African app-ortunity

We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years

By Lynette Hundermark 15 Nov 2017

#Newsmaker: Karabo Denalane on advertising in such a time as this
#Newsmaker: Karabo Denalane on advertising in such a time as this

A year and a half since being appointed CEO of TBWA\Hunt\Lascaris, Karabo Denalane explains why there's never been a better time to be in the industry

By Jessica Tennant 14 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments

By Richard Mullins 13 Nov 2017

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