Search for:
Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 20 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 1 day ago

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 2 days ago

The future of advertising
The future of advertising

Everyone's talking about it falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others

By Chris Brewer 2 days ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020

By Juanita Pienaar 18 May 2017

Engage Joe Public MD, Keri-Ann Stanton
#Prisms2017 winners: Engage Joe Public

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners

By Juanita Pienaar 18 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

Posiive Dialogue Communications team
#Prisms2017 winners: Positive Dialogue Communications

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners

By Juanita Pienaar 16 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information

By Sam Smith 16 May 2017

Winners, Amri Botha and Carina Coetzee with Lynne Wylie from Cinemark
SA winners of Cinemark 48-hour Cannes Young Lions competition announced

Amri Botha and Carina Coetzee from advertising agency, ninety9cents were announced as the SA winners of Ster-Kinekor Cinemark 48-hour Cannes Young Lions competition

By Juanita Pienaar 15 May 2017

ByDesign directors, Vanessa Baard and Kevin Welman
#Prisms2017 winners: ByDesign Communications and Net#work BBDO

The 2017 Prism Awards took place at a ceremony last weekend and I chatted to some of the gold winners

By Juanita Pienaar 12 May 2017

Chris Moerdyk
Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition

By Johanna McDowell 12 May 2017

Atmosphere crowned as the most awarded agency
#Prisms2017 winners: Atmosphere and the King James Group

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners

By Juanita Pienaar 11 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct

By Richard Dunn 10 May 2017

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week

By Ann Nurock 9 May 2017

Rise of the independents
Rise of the independents

This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5

By Danette Breitenbach 8 May 2017

Mike Sharman, owner of Retroviral and Nicky James, co-founder and director of Tribeca Public Relations.
Future PR agency model wins Prism Awards

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year

By Danette Breitenbach 8 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool

By Robin Fredericks 5 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance

By Marthinus Van Loggerenberg 5 May 2017

Spaceship demonstration at the Adforum Summit
AdForum Worldwide Summit 2017 insights

The Independent Agency Search & Selection Company (IAS) represented SA for the ninth consecutive year at the global AdForum Worldwide Summit and it's CEO shared some insights

By Johanna McDowell 5 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too

By Andy Walker 3 May 2017

The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices

By Jessica Tennant 24 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

The opportunity that is the small screen
The opportunity that is the small screen

What's becoming clear from watching young coffee shop patrons, in particular, is that mobile technology is stepping in to fill certain voids and it's doing so at an extremely reasonable cost.

By Mike Laws 21 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success

By Parusha Partab 20 Apr 2017

Next >