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Still trying to read the label from inside the bottle?
Still trying to read the label from inside the bottle?

Ndumiso Ndlela writes that it is easy to get stuck inside the bottle and get to a point where the label is barely visible to read. And this becomes a comfort zone that becomes harder and harder to leave

By Ndumiso Ndlela 16 hours ago

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences

By Danette Breitenbach 1 day ago

Regulatory shifts bring risks and opportunities for brands and media owners
Regulatory shifts bring risks and opportunities for brands and media owners

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace

By Werner Lindemann 13 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
Demographica-Stein IAS partnership ushers in new growth in African B2B market

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance

By Juanita Pienaar 13 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Authentically branded
Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful

By Jesse Sharkie 11 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

By Madelain Roscher 11 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers

By Kevin George 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb
Business of Design speaker Q&A: Jonathan Deeb

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business

By Jessica Tennant 11 Oct 2017

#EntrepreneurMonth: At the forefront of customer feedback and online reputation management
#EntrepreneurMonth: At the forefront of customer feedback and online reputation management

How can establishments in the hospitality industry manage the masses of online reviews and reviewers out there? This is where Go Review, launched by Social Places, comes in

By Cari Coetzee 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept
Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream

By Jessica Tennant 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers

By Greg Kilfoil 9 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

Image from: .
The human pattern

Saturday night. My wife, Minky, had informed me we were going to a cabaret with some friends. The cabaret was called The Sound of Falling Stars

By Damon Stapleton 4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR

By Angie White 4 Oct 2017

#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes
#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes

Instead of being faced with a lineup of fashion models, shoppers will be spotting some of their favourite familiar faces on marketing material around Canal Walk

By Lauren Hartzenberg 3 Oct 2017

Open up the industry - more millenials need a chance
Open up the industry - more millenials need a chance

We need to have broader conversations around how we can open up the industry to make it more inclusive

By Khangelani Dziba 3 Oct 2017

Digital Marketing - What it means to be a #DigitalDreamer
Digital Marketing - What it means to be a #DigitalDreamer

When the Greek philosopher Heraclitus said that the only thing that is constant is change - he may very well have been writing the 1st commandment for digital

By Terence Rei 2 Oct 2017

Digital experience vs digital business
Digital experience vs digital business

Could focussing on the customer experience put an end to the digital turf war between digital experience and digital business?.

By Kieron McCann 2 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck

By Glenn van Eck 29 Sep 2017

Boris Dzhingarov
South Africa's digital marketing future is as diverse as its people

Digital marketing has changed the face of how companies used to operate and advertise. With new technology flooding the market every minute, digital marketing is also reinventing itself to suit the needs of the times

By Boris Dzhingarov, Issued by Monetary Library 29 Sep 2017

#StartupStory: Blacksmith Collective
#StartupStory: Blacksmith Collective

“Like a blacksmith, we forge together various skill sets and craft to create a beautiful finished piece,” explain co-founders Diogo Mendonça and Marcus von Geyso of Blacksmith Collective

By Jessica Tennant 29 Sep 2017

Overall Top Brand Grand Prix - Business - Vodacom (Lana Strydom and Zinhle Modiselle) with Bongani Siqoko, editor of Sunday Times.
Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom

By Danette Breitenbach 28 Sep 2017

Chris Moerdyk
What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017

GOT surprise-factor?
GOT surprise-factor?

To communicate in unforgettable ways, your brand must ‘break the human guessing machine'

By Douglas Kruger 28 Sep 2017

Build the highways to your content
Build the highways to your content

As far back as 1996 Bill Gates popularised the phrase, “Content is king,” and 21 years later this couldn't be more true

By Richard Taylor 28 Sep 2017

Partnering with a black-owned agency could change your mind about BEE
Partnering with a black-owned agency could change your mind about BEE

Marketers and procurement have an important role to play in helping transformation to happen in the marketing communications industry and in agencies

By Johanna McDowell 27 Sep 2017

Image ©
The preachers and the busker

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has

By Damon Stapleton 27 Sep 2017

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