Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too
Vaughan Patterson 18 Apr 2017
Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News
Sindy Peters 29 Mar 2017
The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?
Thamsanqa Malinga 29 Mar 2017
After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience
Greg Mason 28 Mar 2017
Following the announcement of bilingual Ideas/Idees magazine being closed down by Media24 late last year, editor Terena le Roux approached management to transfer ownership into her name. Now the owner of startup publishing company IdeesFabriek (Ideas Factory), Le Roux says it really was that straightforward
Jessica Tennant 22 Feb 2017
Publishers have made their bread and butter off textbooks for longer than students have endured on microwave noodles and crackers
Vaughan Patterson 8 Feb 2017
Lerato Tshabalala has been appointed as the new editor for The Afropolitan magazine. She's set to bring a fresh new editorial outlook to the publication, which readers have been enjoying for the past 10 years.
Beverley Klein 18 Jul 2016
Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon..?
Louise Marsland 6 Nov 2015
It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader
Chris Roper 4 Aug 2015
News reporting followed a tight style and format for decades, largely driven by technology and deadlines. We call it the inverted pyramid: the most important information should be at the top of a report and the material that can most easily be cut out sits at the bottom
Anton Harber 31 Jul 2015
At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.
Chris Moerdyk 22 Jul 2015
Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish
Chris Moerdyk 13 Mar 2015
Things ewe never kn'ewe about South African place names, by Ann Gadd, and reviewed by Motoring Editor Henrie Geyser, takes you from Baardskeerdersbos to Tweebuffelsmeteenskootmorsdoodgeskietfontein - and all points between
Henrie Geyser 18 Feb 2015
On Saturday, 20 September, many of Cape Town's bibliophiles spent a cloudless spring day at the city's annual Open Book Festival. But a number of them also came to Warren Editions, a professional printing studio, for the launch of Aerodrome's inaugural journal.
Eugene Yiga 13 Oct 2014
South Africa boasts two Nobel Prize winning authors but has never produced a John le Carre or Ian Fleming. Strange, when the success of South African intelligence operations have, from time to time, been the envy of intelligence agencies the world over.
Tracy Gilpin 1 Oct 2014
Q: What is the fastest way to improve my writing? A: Get another writer to be your critic. It's that simple.
Sandra Roberts 25 Sep 2014
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media
Pierre Cassuto 28 Jul 2014
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips
Pierre Cassuto 21 Jul 2014