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#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)

By Brendan Seery 5 Dec 2017

Why branding really matters
Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint

By James Maposa 22 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy

By Jessica Tennant 20 Nov 2017

Image credit: Sean Prior - .
The rise of the emoji and the public rating system

Scott Cundill writes that the emoji is a powerful tool that can help businesses get paid quicker

By Scott Cundill 20 Nov 2017

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Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty

By Danette Breitenbach 13 Nov 2017

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Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments

By Richard Mullins 13 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers
#AfricaCom: Mobile advertising - connecting brands to their customers

Elo Umeh, CEO of the Terragon Group, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising

By Juanita Pienaar 9 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors

By Yolandi Allen 7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond

By Louise Marsland 7 Nov 2017

Could the humble phone call be the future of digital CX?
Could the humble phone call be the future of digital CX?

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin

By Rob Lith 31 Oct 2017

Ask Afrika's Orange Index Awards: Taking away our emotions
Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity

By Danette Breitenbach 27 Oct 2017

If all banks closed today, would South Africans miss them?
If all banks closed today, would South Africans miss them?

Findings about the South African market from WE's inaugural Brands in Motion research shows consumers don't care as much about fancy banking app features as they do about their values and how banks align with these

By Sarah Gooding-Kobus 26 Oct 2017

Rainer Gottschick, chief executive, Avis Rent a Car, Southern Africa.
Longevity through customer experience

When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these

By Danette Breitenbach 23 Oct 2017

How to influence the customer of the future
How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead

By Jill Young Schutte 23 Oct 2017

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017

By Thomas Sepheka 20 Oct 2017

Being the man in the supermarket
Being the man in the supermarket

Is it enough when consumers merely know about your product or its benefits?

By Senzo Xulu 16 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

#EntrepreneurMonth: At the forefront of customer feedback and online reputation management
#EntrepreneurMonth: At the forefront of customer feedback and online reputation management

How can establishments in the hospitality industry manage the masses of online reviews and reviewers out there? This is where Go Review, launched by Social Places, comes in

By Cari Coetzee 10 Oct 2017

What you need to start doing about user experience
What you need to start doing about user experience

At the recent Gartner Symposium, I attended a session by Gartner Research Director, Magnus Revang on why user experience (UX) is hard for IT to deliver and what to do about it

By Ilse van den Berg 6 Oct 2017

Digital Marketing - What it means to be a #DigitalDreamer
Digital Marketing - What it means to be a #DigitalDreamer

When the Greek philosopher Heraclitus said that the only thing that is constant is change - he may very well have been writing the 1st commandment for digital

By Terence Rei 2 Oct 2017

Digital experience vs digital business
Digital experience vs digital business

Could focussing on the customer experience put an end to the digital turf war between digital experience and digital business?.

By Kieron McCann 2 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck

By Glenn van Eck 29 Sep 2017

Challenges for the E&M sector
Challenges for the E&M sector

While the entertainment and media industry seems stable, there are various sectors that are reaching a tipping point that will determine how consumers spend their money over the next few years

By Danette Breitenbach 29 Sep 2017

Succeeding in a 'fandom' world
Succeeding in a 'fandom' world

Success in the entertainment and media (E&M) industry over the next five years is going to depend on getting the user experience right

By Danette Breitenbach 26 Sep 2017

Alberto Giacomazzi ©
Who killed the iPod? Staying relevant to a restless generation

Who killed the iPod? The reality is that developing technology and the marketplace dictated the change. Video did not kill the radio star, it just changed the platform preferences

By Wynand Smit 14 Sep 2017

Mitigate market disruption by maximising customer experience
Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability

By Julia Ahlfeldt 11 Sep 2017

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Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers

By Khangelani Dziba 8 Sep 2017

Delivering a true omnichannel experience: what you need to know
Delivering a true omnichannel experience: what you need to know

With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about

By Lynette Hundermark 23 Aug 2017

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design
#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand

By Lauren Hartzenberg 21 Aug 2017

Joe Fuster
#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity

By Louise Marsland 21 Aug 2017

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