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Being the man in the supermarket
Being the man in the supermarket

Is it enough when consumers merely know about your product or its benefits?

By Senzo Xulu 3 days ago

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

#EntrepreneurMonth: At the forefront of customer feedback and online reputation management
#EntrepreneurMonth: At the forefront of customer feedback and online reputation management

How can establishments in the hospitality industry manage the masses of online reviews and reviewers out there? This is where Go Review, launched by Social Places, comes in

By Cari Coetzee 10 Oct 2017

What you need to start doing about user experience
What you need to start doing about user experience

At the recent Gartner Symposium, I attended a session by Gartner Research Director, Magnus Revang on why user experience (UX) is hard for IT to deliver and what to do about it

By Ilse van den Berg 6 Oct 2017

Digital Marketing - What it means to be a #DigitalDreamer
Digital Marketing - What it means to be a #DigitalDreamer

When the Greek philosopher Heraclitus said that the only thing that is constant is change - he may very well have been writing the 1st commandment for digital

By Terence Rei 2 Oct 2017

Digital experience vs digital business
Digital experience vs digital business

Could focussing on the customer experience put an end to the digital turf war between digital experience and digital business?.

By Kieron McCann 2 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck

By Glenn van Eck 29 Sep 2017

Challenges for the E&M sector
Challenges for the E&M sector

While the entertainment and media industry seems stable, there are various sectors that are reaching a tipping point that will determine how consumers spend their money over the next few years

By Danette Breitenbach 29 Sep 2017

Succeeding in a 'fandom' world
Succeeding in a 'fandom' world

Success in the entertainment and media (E&M) industry over the next five years is going to depend on getting the user experience right

By Danette Breitenbach 26 Sep 2017

Alberto Giacomazzi ©
Who killed the iPod? Staying relevant to a restless generation

Who killed the iPod? The reality is that developing technology and the marketplace dictated the change. Video did not kill the radio star, it just changed the platform preferences

By Wynand Smit 14 Sep 2017

Mitigate market disruption by maximising customer experience
Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability

By Julia Ahlfeldt 11 Sep 2017

rawpixel ©
Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers

By Khangelani Dziba 8 Sep 2017

Delivering a true omnichannel experience: what you need to know
Delivering a true omnichannel experience: what you need to know

With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about

By Lynette Hundermark 23 Aug 2017

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design
#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand

By Lauren Hartzenberg 21 Aug 2017

Joe Fuster
#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity

By Louise Marsland 21 Aug 2017

Phakiso Tlali
#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 18 Aug 2017

Strictly business, but personal
Strictly business, but personal

In the movie, The Godfather, Michael Corleone, as played by Al Pacino, utters the immortal line to his on-screen brother, “It's not personal, Sonny, it's strictly business.”

By Wynand Smit 17 Aug 2017

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night

By Juanita Pienaar 16 Aug 2017

The CXA Awards - What it means for South African consumers
The CXA Awards - What it means for South African consumers

Chantel Botha chaired the CXA judging panel for the 2017 awards and acknowledges the companies and individuals who put themselves out there to be considered for the prestigious award

By Chantel Botha 14 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered

By Danny Drew 27 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August

By Jessica Tennant 19 Jul 2017

Marketing in a recession and beyond
Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes

By Gill Randall 18 Jul 2017

The rise of enterprise experience
The rise of enterprise experience

In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge

By Cleve Gibbon 18 Jul 2017

#Apex2017: Has connectiveness killed the big idea?
#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer

By Danette Breitenbach 11 Jul 2017

#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD
#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD

Kgaugelo Maphai joined The MediaShop as MD a couple of months ago when the agency moved to its new Johannesburg office

By Jessica Tennant 5 Jul 2017

Boris Dzhingarov
How to see your brand the way your customers do

When you spend years immersed in a single topic, it's easy to get lost in it, and lose sight of what outsiders know, see, and care about

By Boris Dzhingarov, Issued by Monetary Library 4 Jul 2017

The power of personalisation in customer service
The power of personalisation in customer service

Recently I came across a radio interview with a “personal branding specialist”. Addressing the listeners, the guest spoke of the importance of clearly defining who you are

By Wynand Smit 20 Jun 2017

Loyal, long-term relationship building with Gen Z
Loyal, long-term relationship building with Gen Z

Just when you're starting to get the hang of millennials, here comes Generation Z. Their oldest members may only just be starting to enter tertiary education, but they pack a purchasing punch

By Lee Naik 20 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke

By Jessica Tennant 6 Jun 2017

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