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Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication

By John Laurence 2 days ago

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 3 days ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition

By Johanna McDowell 12 May 2017

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe

By Chris Brewer 24 Apr 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it

By Chris Brewer 20 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products

By Danette Breitenbach 16 Mar 2017

(c) rawpixel -
MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks

By Danette Breitenbach 6 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order
Social analysis shows majority of Americans against Trump's immigration order

Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border wall and the so-called ‘Muslim ban' – contrary to findings of traditional polling

By JP Kloppers 2 Mar 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT
The role of African universities in achieving the SDGs

While the SDGs are wide-ranging, said Professor Mamokgethi Phakeng

By Sindy Peters 30 Jan 2017

SA CEOs optimistic despite challenges
SA CEOs optimistic despite challenges

Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey

By Danette Breitenbach 18 Jan 2017

Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA
Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA

Using crowd integrated data analytics, BrandsEye recently investigated the social media chatter surrounding Pizza Hut

By JP Kloppers 14 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations

By JP Kloppers 8 Dec 2016

123RF
Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point

By Julia Ahlfeldt 7 Dec 2016

Adobe London Symposium: Putting customer experience first
Adobe London Symposium: Putting customer experience first

Last week, Adobe hosted their annual Symposium in London with the theme 'Customer experience comes first'

By Kirsty Barkhuizen 26 Oct 2016

Interpreting Millennials
Interpreting Millennials

How do we bridge the divide between the generations? By understanding how Millennials think

By Nicci Botha 24 Oct 2016

Image credit: iStock
Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile

By Bandile Ndzishe 12 Oct 2016

The black rainbow
The black rainbow

There's continued frustration from black consumers, as some brands still do not fully understand them

By Mogorosi Mashilo 7 Oct 2016

What to expect in 2017
What to expect in 2017

I was tempted to write this article in the same style of that famous joke book "Everything that men know about women". This massively thick book, when opened, displays a multitude of blank pages

By Chris Botha 29 Sep 2016

123RF
A world of differences

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities

By Danette Breitenbach 26 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding

By Desiree Gullan 15 Sep 2016

Marketing research telling a story?
Marketing research telling a story?

'Once upon a time there was a marketing researcher who'

By Claire Heckrath 5 Sep 2016

#CoCreate2Accelerate: writing a new playbook for the modern workspace
#CoCreate2Accelerate: writing a new playbook for the modern workspace

&Innovation provides specialist innovation and commercialisation services - they help organisations build new digital products and services in the Fintech, media and telecoms sectors

By Cari Coetzee 12 Aug 2016

Quotas and random sampling within quotas - the PSA experience
Quotas and random sampling within quotas - the PSA experience

When it comes to demographic variables, none of them change all that much

By mike broom 10 Aug 2016

Five ways POPI will change marketing research as we know it
Five ways POPI will change marketing research as we know it

The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace

By mike broom 3 Aug 2016

#WomensMonth Newsmaker: Tazleen January from SACO
#WomensMonth Newsmaker: Tazleen January from SACO

Tazleen January was recently appointed as knowledge manager at the South African Cultural Observatory (SACO). In her new role she will manage all information, and make sure the industry has access to cutting-edge research

By Beverley Klein 1 Aug 2016

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