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Bobby Amm
An industry compromised by in-house production companies

An ad agency's in-house production company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs' and the convenience of a single supplier, most business people would consider it

By Bobby Amm, Issued by CPA 13 Sep 2017

The truth about cats and dogs (in the film industry)
The truth about cats and dogs (in the film industry)

The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA)

By Bobby Amm, Issued by CPA 6 Sep 2017

The commercial industry: Built on the backs of production companies
The commercial industry: Built on the backs of production companies

You don't hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth

By Bobby Amm, Issued by CPA 18 Aug 2017

Boris Dzhingarov
How to turn your photographs into money online

Most people just take photographs to capture a moment so they will never forget it. Little do they know it's quite easy to sell those photographs online and turn that hobby into a paying profession

By Boris Dzhingarov, Issued by Monetary Library 7 Aug 2017

The new universal rules for commercial production engagement
The new universal rules for commercial production engagement

Bid-rigging isn't just an American concern; it's an international issue that impacts on the South African production industry too

By Bobby Amm, Issued by CPA 14 Jul 2017

Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds

By Glen Bosman, Issued by CPA 23 Jun 2017

SA advertising and film industry in the grips of global struggle against bid rigging
SA advertising and film industry in the grips of global struggle against bid rigging

Around the world, ad agencies appear to be scooping up production work and taking it in-house to bolster diminishing profit margins

By Bobby Amm, Issued by CPA 12 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance

By Marthinus Van Loggerenberg 5 May 2017

Oleksandr Marynchenko © –
Digital video archiving - keeping up with today's broadcast demands

Broadcasters and video producers across the world are moving to computer-based platforms

By Paul Divall 20 Apr 2017

The new Ignite Fitness gym installation is a great example of creativity and innovation in lighting as well as the gym concept.
Creativity and innovation

Companies that have stood the test of time are those who are the most creative and innovative. Even more so in the event industry.

By Andrew Gibson 13 Apr 2017

Creating a unified voice and strong foundation for an industry in flux
Creating a unified voice and strong foundation for an industry in flux

For those who have any insight into or experience of the film and television production industry, it is easy to grasp the magnitude of the challenges that these industry professionals face daily

By Bobby Amm, Issued by CPA 4 Apr 2017

Red Bull TV releases Waves for Water documentary
Red Bull TV releases Waves for Water documentary

On World Water Day 2017, Red Bull TV released a new feature-length documentary that captures the story of former pro surfer Jon Rose and his mission to bring clean water access to those in need

By Sindy Peters 27 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst

By Mike Sharman 6 Mar 2017

Maksym Chornii © –
“Space and calmness” – is that your market?

I think it's a fair assumption to make that writers (rather like media planners) should know what their target market and/or readers is/are

By Chris Brewer 23 Jan 2017

Hart © Kobby Dagan via
SA filmmakers show their class

Kevin Hart: What Now? - the 2016 American stand-up comedy concert film starring comedian Kevin Hart - was released in the United States (US) in October. Parts of the movie were filmed in South Africa and directed and produced by South Africans

By Danette Breitenbach 14 Dec 2016

To vape or not to vape
To vape or not to vape

The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking

By Danette Breitenbach 22 Sep 2016

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding

By Sindy Peters 20 Sep 2016

Anke Kuipers
#CoCreate2Accelerate: the gamification of education

Sea Monster, a company that creates beautiful and unique 2D-animations as well as develop engaging games for work or play is participating in #CoCreate2Accelerate

By Cari Coetzee 18 Aug 2016

Boris Dzhingarov
The importance of corporate photography for businesses

It seems that corporate photography has become one of the crucial elements of the marketing strategy of any business, especially when it comes to their advertising campaigns

By Boris Dzhingarov, Issued by Monetary Library 5 Jul 2016

#YouthMonth: Precocious creations with Dane Dodds
#YouthMonth: Precocious creations with Dane Dodds

We were first introduced to Dane Dodds in 2014 just after the release of his controversial music video for Dookoom.

By Ruth Cooper 29 Jun 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands

By Angie White 10 May 2016

#DesignMonth: Formative takes a bow
#DesignMonth: Formative takes a bow

Formative is a stage and production design agency that specialises in seamlessly run events and concerts.

By Ruth Cooper 18 Feb 2016

#DesignMonth: Student concept used in WildAid video
#DesignMonth: Student concept used in WildAid video

WildAid, impressed by the concept created by an 'agency' of students has charged ahead with it

By Sindy Peters 15 Feb 2016

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Thoughts on directing the new Hippo.co.za TVCs

It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign

By Glen Bosman 29 Jan 2016

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series

By Louise Marsland 26 Nov 2015

Five tips to making engaging corporate video
Five tips to making engaging corporate video

Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite

By Kelly McGillivray 25 Sep 2015

Graham Lang on the resonance of locally relevant work and trying harder
Graham Lang on the resonance of locally relevant work and trying harder

Graham Lang, Chief Creative Officer of Y&R South Africa and Africa, tells Cannes media correspondent Ann Nurock about the importance of keeping film focused on the intended local audience

By Ann Nurock 15 Jul 2015

Commissioning a corporate film: An executive note
Commissioning a corporate film: An executive note

In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement

By Roger Metcalfe 12 Jul 2015

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity

By Rolf Akermann 9 Jul 2015

Caron de Fortier
Centralising print services for more effective printer fleet management

Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever

By Caron de Fortier 9 Jul 2015

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