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The role of PR in shaping a future-fit industry

In his closing remarks at the end of the National Prisa Conference on Thursday, Daniel Munslow, CPRP and conference chairman said public relations has to start shaping the agenda to ensure a future-fit industry

By Jessica Tennant 10 May 2017

Kevin Swanepoel, CEO of the One Club for Creativity.
#OneShow2017: Kevin Swanepoel on forming a global community for creative individuals

I chatted to Kevin Swanepoel, CEO of the One Club, ahead of One Show Creative Week, live in New York

By Ann Nurock 10 May 2017

#FIDIC_GAMA2017: Adapt or get left behind
#FIDIC_GAMA2017: Adapt or get left behind

Jeshika Ramchund opened the second day's morning session at the 24th Annual FIDIC-GAMA Conference on Infrastructure by unpacking the power of technology to disrupt both industries and the notion of the profession

By Sindy Peters 10 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries

By Juanita Pienaar 9 May 2017

Screengrabs from the ad.
#OrchidsandOnions: Capital can care... and it can make you think, too

Unless a media planner makes a fatal mistake, then one of the ads you are unlikely to see on Gupta TV - ANN7 - is one of the latest ones for Absa, in the campaign under the “Prosper” banner

By Brendan Seery 9 May 2017

(c) Alexander Atkishkin -
PR is optimistic, profitable and growing

The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding

By Danette Breitenbach 9 May 2017

Same values, new business model
Same values, new business model

Public relations (PR) is a business that has moved from static to dynamic and it is our task to create new ways of doing PR, keeping in mind the values it has always opeated in

By Danette Breitenbach 9 May 2017

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week

By Ann Nurock 9 May 2017

Chowles presenting at the One Club’s One Show Educators’ Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week

By Ann Nurock 9 May 2017

Dale Simpson, Radisson RED Cape Town's fearless curator
Dale Simpson, Radisson RED Cape Town's fearless curator

After a global search, Radisson RED Hotel V&A Waterfront, Cape Town has appointed Dale Simpson, who will take charge of launching this revolutionary and trendy brand in the Mother city, as its curator

By Cari Coetzee 8 May 2017

FoodandMore © –
You are about to be banned!

Of course we all know that the advertising bans of alcohol products is getting closer and closer

By Chris Brewer 8 May 2017

Sejamothopo Motau
Rewarding a career of giving back

MP Sejamothopo "Sej" Motau has been honoured for his Lifetime Achievement at the 2017 Prism Awards held on Saturday evening at The Park House of Events on 7 at the Hyde Park Shopping Centre in Sandton.

By Danette Breitenbach 8 May 2017

Rise of the independents
Rise of the independents

This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5

By Danette Breitenbach 8 May 2017

Mike Sharman, owner of Retroviral and Nicky James, co-founder and director of Tribeca Public Relations.
Future PR agency model wins Prism Awards

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year

By Danette Breitenbach 8 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard

By Jessica Tennant 8 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool

By Robin Fredericks 5 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance

By Marthinus Van Loggerenberg 5 May 2017

Spaceship demonstration at the Adforum Summit
AdForum Worldwide Summit 2017 insights

The Independent Agency Search & Selection Company (IAS) represented SA for the ninth consecutive year at the global AdForum Worldwide Summit and it's CEO shared some insights

By Johanna McDowell 5 May 2017

Lauren Durant
Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Seven challenges faced by tech startups in Africa
Seven challenges faced by tech startups in Africa

Rolling out tech solutions for the African consumer is a marathon, not a sprint

By Tom Jackson 5 May 2017

Yarruta ©
Nobody should be out of work if they can learn to sell

A positive attitude and ability to sell means that a person will never be out of work. Here's how anyone can sell and communicate successfully and keep their enthusiasm intact

By Kobus Tosen 4 May 2017

(c) s4svisuals -
Turning the whole world into an interactive billboard with AR

Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard

By Johan Walters, Issued by NMPi Labs 4 May 2017

Gamification makes work more human
Gamification makes work more human

Millennials catch a lot of flak for expecting the world to be their proverbial oyster. Nowhere is this truer than in the workplace. But what if the problem isn't millennials?

By Wynand Smit 4 May 2017

Ilse Louw
Are SMMEs reluctant to adopt tech, or simply out of their depth?

A recent article on Bizcommunity.com, “Facebook helps SMMEs to unlock potential” (11 April 2017) caught my eye. Especially a line in the opening paragraph “ we need to invest in the future of small businesses"

By Ilse Louw 4 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too

By Andy Walker 3 May 2017

(c) Joerg Hackemann -
Airline PR disasters and the lessons you can learn

In light of the recent news reports on bad customer service on airlines, Aki Kalliatakis from Leadership LaunchPad shares a number of ariline PR disasters and some lessons you can learn from them

By Aki Kalliatakis 3 May 2017

Image ©
Judging D&AD: The hustle and strive

Where do you find inspiration? As it happens, I found it on a windswept balcony overlooking Shoreditch

By Damon Stapleton 3 May 2017

Serving the Prism Awards
Serving the Prism Awards

This Saturday the public relations (PR) industry will celebrate 20 years of the Prism Awards. Entries have grown since the first Prism Awards in 1997, and today over 200 entries are received on average, annually

By Danette Breitenbach 3 May 2017

Screengrabs from the ad.
#OrchidsandOnions: The proper way to tell a story - for a brand and for consumers...

When it comes to marketing, I hate the expression “content producer” - the one which gets bandied around frequently these days as brands, or their agencies, start producing “content” for “consumers” on various “platforms”

By Brendan Seery 2 May 2017

Nicole Reitz-Chidrawi and Samantha Ferguson
#Newsmaker: Nicole Reitz-Chidrawi + Samantha Ferguson = Flint & Tinder

Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning

By Jessica Tennant 1 May 2017

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