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Uber: No deal breakers for doing business in sub-Saharan Africa

Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria

By Jaco Maritz 3 days ago

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success

By Parusha Partab 20 Apr 2017

Alex Acton, WWC head of Business in Africa.
World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia

11 Apr 2017

(c) haryfoto -
Does leadership matter in nation brand building?

It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management

By Manusha Pillai 11 Apr 2017

Hitchcock Michalski wins pitch to develop new Nigerian bank identity
Hitchcock Michalski wins pitch to develop new Nigerian bank identity

Hitchcock Michalski won the opportunity, in a three-way pitch, to develop a brand-new identity, visual language, collateral and full environmental experience for a new Nigerian bank

Issued by Hitchcock Michalski 3 Apr 2017

(c) Vitaliy Vodolazskyy -
Why your social media marketing strategy isn't taking off

Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances

By Ryan Kh 3 Apr 2017

(c) Rabia Elif Aksoy -
Brands and social media influencers, are you at risk?

Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity

By Kelly Thompson 31 Mar 2017

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

.africa joins the internet
.africa joins the internet

After a long wait and a court case, the African Union has launched the .africa domain for the continent…

17 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on

By James Maposa 15 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy

By Tim Leibbrandt 14 Mar 2017

Africa's top brands from Brand Africa 100
Africa's top brands from Brand Africa 100

The most admired brand in Africa is Samsung and the most valuable brand in Africa is Google…

9 Mar 2017

E-book: Getting Focus Groups Right
E-book: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value

Issued by Interact RDT 8 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

Jill Hamilton
Consumer sentiment is paramount to your business

Jill Hamilton, managing director, Weber Shandwick Africa shares recent insights on South African consumers according to the The Company behind the Brand II: In Goodness We Trust global report

By Pasqua Heard 7 Mar 2017

Image by 123RF
Alexander Forbes eyes Africa

Alexander Forbes was "actively looking" for acquisitions in a number of countries including Ghana, Nigeria and Morocco, to expand its emerging markets business

6 Mar 2017

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Marriott International to increase presence in Africa

Global hotel companies are aggressively expanding on the continent of Africa…

3 Mar 2017

Image by 123RF
New brand force in Africa hospitality and marketing

Main rivals Savanna Sunrise and HotelOga have signed an agreement to merge, creating an African giant in hospitality marketing technology…

21 Feb 2017

Image by 123RF
New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

(c) rawpixel -
Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

Image by Pixabay.com
Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

How to create engaging customer experiences
How to create engaging customer experiences

Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad
Didier Drogba scores goal with Turkish Airlines ad

Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent…

10 Feb 2017

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AFRIMA seeks support for creative industries from AU

The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges…

10 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa
Consumer trends in North Africa

JWT MENA Future 100 report on consumer drivers of change and behaviour for brands across the region…

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society

By Nicole Shapiro 2 Feb 2017

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