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Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

.africa joins the internet
.africa joins the internet

After a long wait and a court case, the African Union has launched the .africa domain for the continent…

17 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on

By James Maposa 15 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy

By Tim Leibbrandt 14 Mar 2017

Africa's top brands from Brand Africa 100
Africa's top brands from Brand Africa 100

The most admired brand in Africa is Samsung and the most valuable brand in Africa is Google…

9 Mar 2017

eBook: Getting Focus Groups Right
eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value

Issued by Interact RDT 8 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would

By Brian Berkman 7 Mar 2017

Jill Hamilton
Consumer sentiment is paramount to your business

Jill Hamilton, managing director, Weber Shandwick Africa shares recent insights on South African consumers according to the The Company behind the Brand II: In Goodness We Trust global report

By Pasqua Heard 7 Mar 2017

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Alexander Forbes eyes Africa

Alexander Forbes was "actively looking" for acquisitions in a number of countries including Ghana, Nigeria and Morocco, to expand its emerging markets business

6 Mar 2017

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Marriott International to increase presence in Africa

Global hotel companies are aggressively expanding on the continent of Africa…

3 Mar 2017

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New brand force in Africa hospitality and marketing

Main rivals Savanna Sunrise and HotelOga have signed an agreement to merge, creating an African giant in hospitality marketing technology…

21 Feb 2017

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New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

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Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

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Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

How to create engaging customer experiences
How to create engaging customer experiences

Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad
Didier Drogba scores goal with Turkish Airlines ad

Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent…

10 Feb 2017

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AFRIMA seeks support for creative industries from AU

The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges…

10 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa
Consumer trends in North Africa

JWT MENA Future 100 report on consumer drivers of change and behaviour for brands across the region…

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society

By Nicole Shapiro 2 Feb 2017

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Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals

By Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.
Ethiopia's emerging wine industry luring consumers locally and abroad

While Ethiopia's Rift Valley wine is targeting more experienced wine drinkers, foreigners and high-end restaurants, its Acacia range is aimed at an emerging Ethiopian wine-drinker…

19 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf
Hilton continues Moroccan expansion with first hotel in Casablanca

Hilton Garden Inn Casablanca Sidi Maarouf in Morocco to begin construction in 2018…

17 Jan 2017

GE launches Africa Innovation Centre
GE launches Africa Innovation Centre

Healthcare takes a step into the future with a prototyping lab at GE's Africa Innovation Centre…

16 Jan 2017

Is marketing automation limiting your brand's visibility?
Is marketing automation limiting your brand's visibility?

Marketing automation is one of the big revolutions in the world of marketing. The problem is that nobody considers the potential downsides of it

By Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive
How "no-frills" marketing and creative agencies can make small businesses more competitive

Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case

By Sérgio G. de Sousa 5 Jan 2017

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Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz

By Charles Mburugu 20 Dec 2016

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