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Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result

By Mike Freedman 2 days ago

Who really owns a brand?
Who really owns a brand?

It is becoming increasingly clear that brands are not owned by the companies from which they originate, but rather with the people who buy them and give them life on a day-to-day basis

By Paul White, Issued by IGI 2 days ago

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity
Zeitz Museum of Contemporary Art Africa launches with iconic brand identity

Having been appointed the museum's pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) both for the continent and internationally

Issued by M&C Saatchi Abel 2 days ago

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent

2 days ago

Esther Mahlangu cuts the ribbon to officially open the mural to the public
SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA

3 days ago

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth
Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth

Issued by M&C Saatchi Abel 15 Sep 2017

Jenna Murray-Smith: A driving force behind the Red Cherry legacy
Jenna Murray-Smith: A driving force behind the Red Cherry legacy

Jenna Murray-Smith, one of the driving forces behind the 23-year-old Red Cherry legacy, has recently been appointed managing director

Issued by Red Cherry Interactive 14 Sep 2017

International employer branding expert bringing world's best practice to South Africa
International employer branding expert bringing world's best practice to South Africa

Brett Minchington, chairman/CEO of Employer Brand International, will be giving a hands-on, practical International Employer Brand Leadership Masterclass in Johannesburg on 12 October

Issued by Employer Brand International 14 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017

By Jessica Tennant 12 Sep 2017

Here's how CPL needs to change
Here's how CPL needs to change

Brands are being pinched between the scrawny forefinger of recession and the oppressive thumb of an interminable political kleptocracy

Issued by ACME Digital 12 Sep 2017

#NewCampaign: Building brand Stellenbosch with #lovingStellenbosch tourism campaign
#NewCampaign: Building brand Stellenbosch with #lovingStellenbosch tourism campaign

The campaign acknowledges the importance of motivating and involving both local inhabitants and visitors in promoting and building brand Stellenbosch as a special and preferred tourist destination

11 Sep 2017

Tractor Outdoor partners with Table Mountain Aerial Cableway
Tractor Outdoor partners with Table Mountain Aerial Cableway

Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town's iconic cable cars

Issued by Tractor Outdoor 11 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

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SA Tourism's new brand film captures the essence of SA

South African Tourism's new brand film which showcases a story of an inspiring, colourful and warm country, tells the story of Bheki

8 Sep 2017

For whom the Bell Pottinger tolls
For whom the Bell Pottinger tolls

The current, catastrophic unravelling of this once prestigious and revered PR firm - including the recommendation by Lord Tim Bell - retired co-founder - that the entire board resign and shares be sold to new owners - is more than simply a corporate horror show to observe

By Giles Shepherd, Issued by Brand Alive 6 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes

6 Sep 2017

How to be a breakthrough brand - Key lessons and insights
How to be a breakthrough brand - Key lessons and insights

Discover what it takes for your brand to truly break through in today's crowded market. Join forward-thinking brands and marketers at this innovative seminar on 10 October!

Issued by Knowledge Resources 5 Sep 2017

Levergy to go BOS
Levergy to go BOS

Emerging player in the sports drinks market, BOS Sport, has appointed Discovery Sports Industry Awards Agency of the Year, Levergy, as their new creative agency

Issued by Levergy 5 Sep 2017

Who gives a s#!t about EVP?
Who gives a s#!t about EVP?

Well, most people - young and old - it seems. Whilst the term Employment Value Proposition (EVP) might not be widely understood amongst people outside of the HR and talent attraction departments, global research shows that the fundamentals that make it up are at the forefront of all of their minds

Issued by Brand Alive 5 Sep 2017

All Gold gears up for Heritage Month with limited edition bottles
All Gold gears up for Heritage Month with limited edition bottles

All Gold Tomato Sauce will be releasing two 700 ml limited edition collectable bottles in mid-September

4 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process

By Juanita Pienaar 1 Sep 2017

Image Supplied
Table Mountain cable cars sports new branding for a priceless experience

In a branding partnership with global payment and technology company, Mastercard, Table Mountain Cableway has unveiled a new look for its cable cars

1 Sep 2017

What does my future look like? Ask a branding agency
What does my future look like? Ask a branding agency

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding

By Mathew Weiss 1 Sep 2017

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Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories

31 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals

By Jessica Tennant 29 Aug 2017

Homegrown business Mr Delivery gets a bold and bright brand makeover
Homegrown business Mr Delivery gets a bold and bright brand makeover

Mr Delivery partnered with M&C Saatchi Abel Cape Town to create a new, more dynamic look and feel to coincide with the launch of their app, Mr D Food - Delivery & Takeaway

Issued by M&C Saatchi Abel 28 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection
The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical

By Carla Collett 25 Aug 2017

Pharmed brand comes to life
Pharmed brand comes to life

In its latest brand development project, The Brand Alive Group delved extensively into the feelings, emotions, issues and hopes of all the stakeholders surrounding leading pharmaceutical distribution company Pharmed

Issued by Brand Alive 24 Aug 2017

Meet Carolyn Davidson, the woman behind the iconic Nike Swoosh
Meet Carolyn Davidson, the woman behind the iconic Nike Swoosh

In order to know where you are going, even in design, it is always important to look back at all the people who helped get one's industry to where it is

24 Aug 2017

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