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Waspa updates code of conduct
Waspa updates code of conduct

The Wireless Application Service Provider of South Africa (Waspa), has updated its code of conduct to be in line with Icasa regulations on premium services

22 hours ago

The potential of VR
The potential of VR

Once considered the future - VR is no longer an emerging technology - it's reality!

Issued by Mediatech Africa 17 Jul 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers

By Gareth Mountain 13 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising

By Shaun Rosen 13 Jul 2017

MMA SA Smarties extended entry deadline - Hurry... Last chance!
MMA SA Smarties extended entry deadline - Hurry... Last chance!

MMA SA Smarties has extended the deadline for entries to Friday, 14 July! Don't miss your last chance to get your entries in

Issued by Mobile Marketing Association 11 Jul 2017

Google Maps release Promoted Pins - another reason your data better be 100% accurate
Google Maps release Promoted Pins - another reason your data better be 100% accurate

Users will soon see branded pins along their route on Google maps. These ‘Promoted Pins' will initially be limited to brands using Google's AdWords location extension feature

Issued by Business Positioning Systems 5 Jul 2017

Vicinity Media releases Time to Location
Vicinity Media releases Time to Location

With Time to Location, clients can opt to display the time it will take a consumer to travel from where they engaged with the banner and landing page, to the actual real-world location

Issued by Vicinity Media 5 Jul 2017

Top five highest cyber risk countries are in Africa
Top five highest cyber risk countries are in Africa

According to Check Point's latest Threat Index, African nations continue to top the list of countries prone to cyber attacks

30 Jun 2017

Uk’shona Kwelanga
Move aside, TV soapies: Welcome the WhatsApp drama series

We use WhatsApp to send snaps of ourselves trying on outfits in changing rooms to our loved ones and keep neighbours informed of suspicious goings-on. But watching a TV-style drama unfold on the messaging platform? That's new. Here's how Sanlam and agency King James got an innovative series rolling, on a phone near you

By Leigh Andrews 29 Jun 2017

The seven secrets to successful SMS campaigns
The seven secrets to successful SMS campaigns

This 160-digit marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect

Issued by CM Telecom 29 Jun 2017

Sygic Travel database bursting with 360° travel videos
Sygic Travel database bursting with 360° travel videos

Through the Sygic Travel database of more than 1,300 travel videos in 360°, travellers can find themselves in the world's most beautiful places

29 Jun 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign

By Jessica Tennant 29 Jun 2017

How to convince consumers in a maximum of 160 characters?
How to convince consumers in a maximum of 160 characters?

With SMS marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns

Issued by CM Telecom 28 Jun 2017

Dzmitry Kliapitski ©
Liability problems for WhatsApp admin users

WhatsApp group admins could be held liable for defamatory content that is shared in the group, following case in India

23 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign

By Ilse van den Berg 21 Jun 2017

Stop the Cycle.
#CannesLions2017: Mobile Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Mobile award ceremony on 20 June 2017, where Native VML secured two Bronze Lions for Huffington Post's Stop the Cycle 360o mobile video

20 Jun 2017

ParkFind - the solution to Cape Town's parking woes
ParkFind - the solution to Cape Town's parking woes

When Street Parking Solutions, a company that manages parking marshals, needed unique and effective assistance with solving some of Cape Town's parking woes, they approached 4i for a mobile solution

Issued by 4i 20 Jun 2017

Bilal Vallee, IT audit manager, Mazars Cape Town
The benefits of commercial landlords providing Wi-Fi to the masses

In 2016, there were over seven billion mobile devices in the world and the users of these devices demand connectivity for them

By Ron Lagnado and Bilal Vallee 20 Jun 2017

4G subscriptions continue to grow in Africa
4G subscriptions continue to grow in Africa

According to Dataxis, in 2016, most 4G subscribers came from a few leading countries in northern and southern Africa. Significant disparities in 4G development and adoption still exist depending on the country

20 Jun 2017

Image source: Facebook
Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June

By Lisa Steingold 19 Jun 2017

New CNN Travel multiplatform, multimedia digital destination launched
New CNN Travel multiplatform, multimedia digital destination launched

CNN has launched an all-new CNN Travel multimedia digital destination. CNN Travel has a new design as a globally-minded, mobile-first, social product with an emphasis on visual storytelling

13 Jun 2017

Nigerian rideshare app reports success
Nigerian rideshare app reports success

GoMyWay.com, the Nigerian rideshare app, reports that it has experienced a 150% increase in registered members and a 300% increase in the number of seats offered

13 Jun 2017

Enter your mobile campaign!
Enter your mobile campaign!

Entries are now open for the South African Smarties Awards, recognising best-in-class mobile marketing campaigns, which will take place in September in Johannesburg

Issued by Mobile Marketing Association 6 Jun 2017

2017 Mobile 360 - Africa open for registration
2017 Mobile 360 - Africa open for registration

The 2017 Mobile 360 - Africa conference, which will take place from 11-13 July 2017 in Dar es Salaam, Tanzania, is now open for registration

2 Jun 2017

Carmen Murray
Free masterclass: Fundamentals to disrupt and delight by activating brand purpose

What if I tell you there are ways for brands to find a way to bring two economies together. I believe brands have the power to unleash something bigger and better than what we have ever envisioned

By Carmen Murray, Issued by Mobitainment 31 May 2017

Gavin Emes is in the Vicinity
Gavin Emes is in the Vicinity

Vicinity Media have announced that digital media heavyweight Gavin Emes will be joining the location-based mobile network

Issued by Vicinity Media 30 May 2017

Good news for sports fans - Thatha Zonke!
Good news for sports fans - Thatha Zonke!

The Daily Kick app brings you all the best soccer stories and breaking news from the heavyweights of digital publishing including Daily Sun, Soccer Laduma, Kickoff, News24 and Sports24 as well as thousands of other local and international sites

Issued by 24.com 29 May 2017

Three days left - ­save over 20% per Smarties entry when you submit by 25 May
Three days left - ­save over 20% per Smarties entry when you submit by 25 May

If you're debating whether to enter the MMA Global Smarties Awards, MMA would like to encourage you to throw your hat in the ring by offering you an extra incentive

Issued by Mobile Marketing Association 24 May 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of OfferZen as well as a number of noteworthy apps such as SnapScan, Pondering Panda, and Apps Against Ebola

By Ilse van den Berg 24 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

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