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Building your company identity through marketing management
Building your company identity through marketing management

Arusha Ramcharan, marketing assistant at Intec College, studied Marketing Management with DamelinOnline. She now realises that being in the marketing space requires one to think on their feet

By Nana Zuke, Issued by Damelin 12 hours ago

The modern marketing hangover
The modern marketing hangover

We consume leads like we do a good mead on a night out with our mates Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away

By Martin Lamberti, Issued by Rapid Sales Growth 13 hours ago

Still trying to read the label from inside the bottle?
Still trying to read the label from inside the bottle?

Ndumiso Ndlela writes that it is easy to get stuck inside the bottle and get to a point where the label is barely visible to read. And this becomes a comfort zone that becomes harder and harder to leave

By Ndumiso Ndlela 16 hours ago

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences

By Danette Breitenbach 1 day ago

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales

By Leigh Andrews 1 day ago

Regulatory shifts bring risks and opportunities for brands and media owners
Regulatory shifts bring risks and opportunities for brands and media owners

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace

By Werner Lindemann 13 Oct 2017

Havas report explores consumers' attitude towards gender and gender equality
Havas report explores consumers' attitude towards gender and gender equality

Havas recently released the latest in its series of Prosumer reports, focusing on people's attitudes on gender and gender equality

13 Oct 2017

Brux © –
#BODCT: Don't let robots take your job, boost your creative thinking!

In addition to his role at Mirum and chairman of Red & Yellow, digital marketing pioneer Rob Stokes is father to four children under the age of five. Little wonder his thoughts often turn to their future and the impact of AI on the world as we know it. Here's why it's crucial to hone your creative thinking skills

By Leigh Andrews 13 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
Demographica-Stein IAS partnership ushers in new growth in African B2B market

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance

By Juanita Pienaar 13 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October

By Jessica Tennant 12 Oct 2017

Programmatic media buying has changed digital marketing... for good
Programmatic media buying has changed digital marketing... for good

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away

Issued by Sprout 12 Oct 2017

Visser, Nicolson and Scott.
#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4

By Leigh Andrews 12 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting

By Leigh Andrews 11 Oct 2017

Authentically branded
Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful

By Jesse Sharkie 11 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move

By Madelain Roscher 11 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers

By Kevin George 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb
Business of Design speaker Q&A: Jonathan Deeb

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business

By Jessica Tennant 11 Oct 2017

BREAKING: Ireland/Davenport changes its name
BREAKING: Ireland/Davenport changes its name

Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed

10 Oct 2017

Andrei Krauchuk © –
Talking 'mental availability' for brands with Spark Media

Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now

By Leigh Andrews 10 Oct 2017

So Gen Z is moving into the workplace - What now?
So Gen Z is moving into the workplace - What now?

The world's attention has been held captive by the omnipresent millennial generation with their ‘quit my job and pursue my dreams' mentality. What we haven't noticed is the younger sibling at the table

By Fagan Abraham, Issued by Dentsu Aegis Network 10 Oct 2017

‘White like me' advert grounds Dove
‘White like me' advert grounds Dove

Body wash advertisement is a complete wash-out, but brand specialist says apologetic company is likely to survive unscathed amid calls to boycott the product

By Jeremy Maggs 10 Oct 2017

#EntrepreneurMonth: At the forefront of customer feedback and online reputation management
#EntrepreneurMonth: At the forefront of customer feedback and online reputation management

How can establishments in the hospitality industry manage the masses of online reviews and reviewers out there? This is where Go Review, launched by Social Places, comes in

By Cari Coetzee 10 Oct 2017

Kabelo Ncholo, founder and CEO of Yourself Management, to speak at repeat sessions of the Marketing Indaba
Kabelo Ncholo, founder and CEO of Yourself Management, to speak at repeat sessions of the Marketing Indaba

Kabelo Ncholo will present at repeat sessions of the Marketing Indaba in Johannesburg on 12 October, Cape Town on 18 October and Durban on 24 November

Issued by Yourself Management 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept
Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream

By Jessica Tennant 9 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers

By Greg Kilfoil 9 Oct 2017

Penquin, Spitfire and Suzuki SA win big at New Generation Awards
Penquin, Spitfire and Suzuki SA win big at New Generation Awards

Spitfire Inbound, Penquin and Suzuki SA won gold in the ‘Best Revenue Marketing Campaign/Event' and ‘Best Marketing Automation Campaign' categories at the recent New Generation Awards

Issued by Penquin 9 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth

By Jessica Tennant 6 Oct 2017

MRF announces release of updated Amps 2016
MRF announces release of updated Amps 2016

The MRF has announced the release of an update to the Amps 2015 database using the 2016 SA population statistics

5 Oct 2017

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