Search for:
Dot Network: SA's most extensive data activation platform
Dot Network: SA's most extensive data activation platform

Amorphous Stride's Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that info to reach them in a highly specific and effective way

Issued by Amorphous 17 hours ago

Trend alert: Influencer marketing campaigns have burst through the door
Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality

By Nick Sarnadas, Issued by Madex 18 hours ago

LIA updates - regional ‘Of the Year' awards now launched
LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America

19 hours ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne
Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria was awarded the 2017 ‘Best of Show Award' at the New York Festivals International Advertising Awards

20 hours ago

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 20 hours ago

US heads country ranking in annual D&AD rankings
US heads country ranking in annual D&AD rankings

For the first time the US came out in front in terms of D&AD country rankings, with the UK and Australia taking the next consecutive spots

21 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class

By Juanita Pienaar 1 day ago

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 2 days ago

Does PoPI offer adequate legislation in the digital age?
Does PoPI offer adequate legislation in the digital age?

Technology is advancing much more quickly than most people anticipated even a decade ago

By Jared Nickig 2 days ago

The future of advertising
The future of advertising

Everyone's talking about it falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others

By Chris Brewer 2 days ago

The agency-client disconnect: Where does it start and end?
The agency-client disconnect: Where does it start and end?

The client-agency relationship needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations

By Andreas Smit, Issued by Isilumko Activate 2 days ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X

By Jessica Tennant 19 May 2017

#NewCampaign: Surf's School of Shine
#NewCampaign: Surf's School of Shine

Surf Washing Power and Liquorice have just launched a digital billboard activation showcasing the CVs of real-life women to help them launch their careers

19 May 2017

Picture:
Allan Gray lets go of Ogilvy & Mather Cape Town

NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account

19 May 2017

Creative, tech and insights at the IMC Conference
Creative, tech and insights at the IMC Conference

From creativity, to tech to marketing research, the IMC Conference will deliver it all. The speakers hail from these three fields to deliver their views on what the future holds

Issued by IMC Conference 19 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone

By Desiree Gullan, Issued by G&G Digital 19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers

By Leigh Andrews 19 May 2017

Image supplied by Salt.
Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets

By Cas Dreijer 18 May 2017

Mark Atkins © –
Samra2017: Throwing bones and singing praise songs

Kantar TNS presented research titled: ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

Understanding and engaging with the stokvel market
Understanding and engaging with the stokvel market

The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers

By Miguel Correia, Issued by Zinto Activation Group 18 May 2017

Chantel Troskie, customer experience account manager at Oracle SA.
Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom

By Leigh Andrews 18 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020

By Juanita Pienaar 18 May 2017

Engage Joe Public MD, Keri-Ann Stanton
#Prisms2017 winners: Engage Joe Public

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners

By Juanita Pienaar 18 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced
Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced

18 May 2017

Image© –
Samra2017: Fact-phobia vs credible data

In the second punch presentation of the day, Kate Niemöller of IQ Business spoke eloquently on the topic of fact-phobia vs credible data: The war between truth and propaganda in one of the most interesting sessions of the first day of Samra's 2017 conference

By Leigh Andrews 18 May 2017

Wong Wai Kit © –
Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction

By Leigh Andrews 18 May 2017

Linda Bucklin © –
Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again

By Leigh Andrews 18 May 2017

Samra CEO Leonie Vorster opening the two-day annual Samra conference.
Samra2017: From research industry to insights industry

The 38th Samra conference got underway with a strong focus on the value of marketing research and whether we should perhaps reframe it as an insights industry

By Leigh Andrews 17 May 2017

Show more