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Creative, hospitality forum in Mahikeng in July

MyArts International will be hosting the Bokone-Bophirima Creative and Hospitality Forum in Mahikeng for the north-west creative and MICE businesses from 7-8 July 2017

12 hours ago

Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 3 days ago

(c) Kheng Ho Toh -
Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers

By Danette Breitenbach 3 days ago

Commanding the spotlight... Video on command
Commanding the spotlight... Video on command

The increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers

By Luca Dignam, Issued by Dentsu Aegis Network 3 days ago

Kellman, Levin partner to launch new influencer marketing agency
Kellman, Levin partner to launch new influencer marketing agency

Arye Kellman from Tbo Touch's Touch HD and Jason Levin from Elevation Holdings have partnered to start a new agency that will use influencer marketing to build real connections with digitally-driven audiences and mavens

3 days ago

Image supplied.
Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play

22 Jun 2017

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town

By Jessica Tennant 21 Jun 2017

Smit is just as friendly in real life as he is on screen!
#BehindtheSelfie with... Andreas Smit

This week we go behind the selfie with ‘total technophile' Andreas Smit - newly appointed at Isilumko Activate as Isilumko Business Partner - Marketing

By Leigh Andrews 21 Jun 2017

What the next generation youth wants from a brand
What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand

Issued by Zinto Activation Group 21 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy

By Ann Nurock 21 Jun 2017

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales

By Brendan Seery 20 Jun 2017

CT Tourism senior researcher a leader in destination marketing globally
CT Tourism senior researcher a leader in destination marketing globally

Cape Town Tourism team member Roxanne Lombard has been named as one of the 30 Future Leaders of Destination Marketing globally - the first honoree in Africa to receive this prestigious accolade

20 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 20 Jun 2017

Boris Dzhingarov
SEO/online marketing

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2017

Bilal Vallee, IT audit manager, Mazars Cape Town
The benefits of commercial landlords providing Wi-Fi to the masses

In 2016, there were over seven billion mobile devices in the world and the users of these devices demand connectivity for them

By Ron Lagnado and Bilal Vallee 20 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards

By Jessica Tennant 19 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing

By mike broom 16 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer

By Danette Breitenbach 15 Jun 2017

AlphaSpirit © –
The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications

By Tom Fels 15 Jun 2017

Jury chair, Jim Stengel
Warc Awards announces final shortlist - ‘Brand Purpose'

The Warc Awards have announced its final shortlist of 20 entries in the ‘Brand Purpose' category

15 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')

By Bogosi Motshegwa 14 Jun 2017

Image © –
The wisdom of taxi drivers

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu

By Damon Stapleton 14 Jun 2017

The State of Influence event: A global perspective from digital influencers on the impact of digital influence
The State of Influence event: A global perspective from digital influencers on the impact of digital influence

On 14 June, digital influencers and experts from across the world will be sharing their insights and predictions for the future of influencer marketing at MediaCom and indaHash's The State of Influence event

Issued by MediaCom 13 Jun 2017

Guptas' PR got R8m job from govt
Guptas' PR got R8m job from govt

LONDON, UK: UK public relations firm Bell Pottinger has received at least one South African government tender, valued at more than R8m.

13 Jun 2017

Cause marketing dos and don'ts - from a consumer perspective
Cause marketing dos and don'ts - from a consumer perspective

With recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers

Issued by IGI 13 Jun 2017

Facebook and Ogilvy & Mather SA host young creatives. Image provided.
Facebook, Ogilvy & Mather host three-day hackathon for South African creatives

Facebook partnered with Ogilvy & Mather South Africa and hosted a three-day hackathon for graduates pursuing advertising and marketing careers

13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office

By Jessica Tennant 12 Jun 2017

PMG Training Academy brings learners into mainstream economy
PMG Training Academy brings learners into mainstream economy

There was great excitement in the air on 9 May, when learners, teachers and Provantage Media Group executives came together to celebrate the two-year anniversary of PMG Training Academy, as well as kick off two new learnerships

Issued by Provantage Media Group 12 Jun 2017

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