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Lagos, Nigeria.
Irvine Partners opens up shop in Lagos

Integrated marketing and PR agency Irvine Partners has expanded to Nigeria, opening up an office in Lagos

11 hours ago

First shortlist out for Clio Awards
First shortlist out for Clio Awards

The first shortlists for the Clio Awards have been announced

12 hours ago

Frost, Sharman, Lalloo and Steingold at Popimedia's female-led profit-driven marketing event.
#WomensMonth: Popimedia's future of female-led profit-driven marketing

For your marketing to become profit-driven, it's time to start asking the right questions. Three female marketers shared their secrets at Popimedia's recent profit-driven marketing breakfast

By Leigh Andrews 1 day ago

#Newsmaker: Tanja Lategan leads the way for women in digital leadership
#Newsmaker: Tanja Lategan leads the way for women in digital leadership

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same

By Jessica Tennant 1 day ago

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton
#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year's Marketing Leadership and Innovation Award for his contribution to the marketing and advertising industry over the duration of his career

By Jessica Tennant 3 days ago

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 3 days ago

Klipdrift and 34° celebrate the gold between friends
Klipdrift and 34° celebrate the gold between friends

As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning

Issued by 34° 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy

By Jessica Tennant 17 Aug 2017

Heidi Brauer, chief marketing officer at Hollard and Loeries 2017 effective creativity and shared value and service design jury panellist.
#LadiesofLoeries: "Diversity is what makes us great" - Heidi Brauer

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, Heidi Brauer, chief marketing officer at Hollard, shares her instrumental part in having the awards now name the brands as well as the agencies responsible for winning work and more

By Leigh Andrews 16 Aug 2017

#WomensMonth: Women in marketing: The new specialist generalists?
#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray

By Sheila McGillivray 16 Aug 2017

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes

By Mike Saunders 16 Aug 2017

DigitLab awarded distribution rights for Linkbundle
DigitLab awarded distribution rights for Linkbundle

Digital marketing agency DigitLab has been appointed by OpusNuro as a distributor for LinkBundle within the South Africa region

Issued by DigitLab 16 Aug 2017

Women in Marketing Awards 2016. ©
Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications

16 Aug 2017

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night

By Juanita Pienaar 16 Aug 2017

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people

Issued by IGI 15 Aug 2017

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category
Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies, has won the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA)

Issued by Riverbed 15 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report

14 Aug 2017

Tanja Lategan, Creative Spark's new MD
Tanja Lategan appointed as Creative Spark's new MD

Creative Spark has announced the appointment of new managing director, Tanja Lategan (former Primedia Online CEO), who will steer the digital agency through its next phase of growth and ramp up the company's integrated marketing offering

14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes

By Pranjali Singh 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations

By Cara Shepherd 8 Aug 2017

Nike campaign celebrates visionary women
Nike campaign celebrates visionary women

Nike is using its Air VaporMax campaign to celebrate a group of visionary women who are reshaping sports and fusing it with culture

7 Aug 2017

Places Magazine, August issue.
Fastjet rebrands in-flight magazine

The in-flight magazine of Fastjet, Smart Travel, has been relaunched as Places Magazine to reflect the extended market the airline covers across Africa

4 Aug 2017

Print could help build the credibility of SA's e-commerce giants
Print could help build the credibility of SA's e-commerce giants

There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson

By Vaughan Patterson 4 Aug 2017

Digital and technology no longer just a marketing channel
Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution

By Bradley Elliott 3 Aug 2017

Unlocking the power of variables in marketing
Unlocking the power of variables in marketing

Creating a marketing plan isn't simple. You have to research and understand the interests of your target customers, tap into current marketing trends and come up with a clever and captivating pitch to sell your products

Issued by Effective Intelligence 3 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September

Issued by Primedia Broadcasting 3 Aug 2017

How promotions work - source: OgilvyAction
#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions

By Leigh Andrews 3 Aug 2017

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