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Sarah Baartman District Municipality appoints Boomtown for tourism brief
Sarah Baartman District Municipality appoints Boomtown for tourism brief

Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality's tourism marketing strategy over 32 months

Issued by Boomtown 8 hours ago

Championing the passenger and Xceeding Xpectations
Championing the passenger and Xceeding Xpectations

Between now and 11 January 2018 Eagle Liner and Intercity Xpress will be gifting every passenger who purchases a bus ticket on either bus liner with a cool reward

Issued by TLC Marketing Worldwide 9 hours ago

BASA expands Creative Futures Business Engagement into Ethiopia
BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa is significantly expanding its African partnership initiative with the implementation of Creative Futures programme's Business Engagement in Ethiopia

Issued by Business and Arts South Africa 10 hours ago

Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game
Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game

Red Cherry Interactive was briefed by Tru-Cape Fruit Marketing to conceptualise, develop and launch a new mobile game

Issued by Red Cherry Interactive 1 day ago

Valeriya Kuznetsova © –
Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness

By Leigh Andrews 1 day ago

Is your brand suffering from small town syndrome?
Is your brand suffering from small town syndrome?

How to take your digital marketing activities from small-town to uptown

By Fourie Rossouw 1 day ago

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales

1 day ago

AME Awards announce grand jury and extend deadline
AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the 2018 grand jury

1 day ago

#SiemensAirDrop: Travellers from Joburg to Cape Town encouraged to exchange baggage allowance for water
#SiemensAirDrop: Travellers from Joburg to Cape Town encouraged to exchange baggage allowance for water

This festive season Gautengers will descend on a drought-ravaged Mother City, putting more strain on water supply. They will be encouraged to exchange five kilos of their on-flight baggage allowance for five litres of water

1 day ago

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers

By Juanita Pienaar 2 days ago

FCB Africa to power the Sasol brand
FCB Africa to power the Sasol brand

After a four-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol

Issued by FCB Africa 2 days ago

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Clickatell named best SMS provider in Africa on the back of significant growth

2 days ago

Changing face of retail presents opportunity for the wine trade
Changing face of retail presents opportunity for the wine trade

Embrace the chaos brought by the mobile phone-fueled digital age and look to Portugal for a road map to success in the USA

8 Dec 2017

Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels

By Cari Coetzee 8 Dec 2017

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why

By Boris Dzhingarov, Issued by Monetary Library 7 Dec 2017

Finally, marketing has its crystal ball
Finally, marketing has its crystal ball

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is, after all, still a human planet

By Natasha Heiberg, Issued by Madex 7 Dec 2017

Team Demographica.
Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey

By Leigh Andrews 7 Dec 2017

6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear.

By Shane Dolan 7 Dec 2017

MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster

Issued by MediaCom 7 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018
From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI

Issued by Kantar Millward Brown 7 Dec 2017

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands

By Jessica Tennant 6 Dec 2017

Chase Software scoops top Microsoft Award
Chase Software scoops top Microsoft Award

Microsoft has recognised Chase Software as the 'ERP Partner of the Year' at its Partner Awards ceremony held recently at the Sandton Convention Centre in Johannesburg

Issued by Chase Software 6 Dec 2017

How to tell an African story
How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

Do award shows really matter?
Do award shows really matter?

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

By Jessica Tennant 6 Dec 2017

Trends and opportunities for exhibitions in 2018
Trends and opportunities for exhibitions in 2018

The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018

By Adam Dembovsky 5 Dec 2017

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businesses

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions

By Desiree Gullan 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November

By Jessica Tennant 4 Dec 2017

The media's role in promoting inclusive growth in Africa
The media's role in promoting inclusive growth in Africa

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent

By Amrote Abdella 4 Dec 2017

Top tips for a rocking online festive retail campaign
Top tips for a rocking online festive retail campaign

When it comes to drawing people into their stores this festive season, retailers may face increased competition, but they also have a wider array of tools

By Linah Maigurira 30 Nov 2017

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