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Important factors to consider before setting up a marketing business in the UK
Important factors to consider before setting up a marketing business in the UK

Would you like to set up a marketing business in the UK? Many people who are considering a move into this industry already understand that many opportunities exist in the UK that are not available elsewhere

Issued by Monetary Library 11 hours ago

Twitter eyes paid 'premium' service for power users
Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields

16 hours ago

Nedbank is working to turn transformation challenges into opportunities for all South Africans
Nedbank is working to turn transformation challenges into opportunities for all South Africans

Thulani Sibeko will present a case study at the 2017 Oliver Top Empowerment Conference, taking place in Johannesburg from 29-30 March, unpacking how Nedbank is taking on the important journey of transformation in SA

Issued by Topco Media 16 hours ago

The importance of correct spelling in you're integrated report
The importance of correct spelling in you're integrated report

If you're on your toes today the error in the headline will have jumped right out at you. But don't just gasp in horror, ensure it doesn't happen to you

Issued by Blue Apple 17 hours ago

Too many agencies go over budget
Too many agencies go over budget

Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins

18 hours ago

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category

By Lauren Hartzenberg 18 hours ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service

By Michael Bornheim 3 days ago

Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely

By Leigh Andrews 3 days ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time

By Jessica Tennant 3 days ago

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'

23 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm

23 Mar 2017

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa

Issued by Dentsu Aegis Network 22 Mar 2017

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries

By Ryan Kh 22 Mar 2017

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven

By John Little 22 Mar 2017

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston

22 Mar 2017

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000

22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand

By Bogosi Motshegwa 22 Mar 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it

By Chris Brewer 20 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

Net#work BBDO #GivesASh!t about fighting colon cancer
Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa

17 Mar 2017

Yourself Management announced as an Oliver Top Empowerment Awards finalist
Yourself Management announced as an Oliver Top Empowerment Awards finalist

Kabelo Ncholo, the founder and CEO of Yourself Management, has been designated a finalist for the Top Empowered Entrepreneur of 2017 Award and Yourself Management for the Top Empowered Fast Growth Black-Owned SMME Award

Issued by Yourself Management 17 Mar 2017

Using strategic innovation is vital to capturing your market's attention
Using strategic innovation is vital to capturing your market's attention

Now that we have settled into the new year, it's an appropriate time to look to the future. As such, businesses would do well to consider innovation in their marketing plans

Issued by Pixel Ink 16 Mar 2017

Sun Met celebrated with Mumm hits an all-time high
Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, has announced that R44m worth of branded media coverage was generated through PR and media efforts

Issued by Openfield 16 Mar 2017

Designing desire
Designing desire

To sell anything in this flurry of marketing mayhem, we need not be the loudest, well designed or even most expensive. We do, however, need to instill an immense desire no matter what it is we are creating

By Peter Vee, Issued by Vee Station 16 Mar 2017

(c) rawpixel -
Setting growth projections from your marketing plan

Setting realistic growth projections is one of the most important and challenging aspects of running a business. One of the issues is that future growth rates will be profoundly impacted by your marketing plan. Unfortunately, too many businesses fail to make realistic projections

By Ryan Kh 16 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)

Issued by Gawk 15 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Emotional Intelligence: It is all about balance
Emotional Intelligence: It is all about balance

At the recent Digital Swarm event hosted by DigitLab, Mark Baker, founder and CEO of MyGrow, talked about the stories we tell ourselves and how our personal narratives shape our lives on every level

By Vanessa Davies 15 Mar 2017

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