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Catherine Bothma, Managing Director at HDI Youth Marketeers.
Now's the time for self-regulation: HDI on the ethics of youth marketing

HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.

21 Apr 2017

15 ways to know it's time to move out and ‘adult'
15 ways to know it's time to move out and ‘adult'

HDI Youth Marketeers asked their Junior Board of Directors and staff about when they knew it was time to move out. According to them, here are the top 15 triggers that signify that the time has come

Issued by HDI Youth Marketeers 30 Mar 2017

Design Indaba '17: A youth marketer's take-outs
Design Indaba '17: A youth marketer's take-outs

HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors

Issued by HDI Youth Marketeers 10 Mar 2017

Will the outcomes of the budget speech affect SA's annual youth spend?
Will the outcomes of the budget speech affect SA's annual youth spend?

Although youth make up 50% of the population, does the budget speech delivered by Minister Pravin Gordhan on Wednesday, 22 February, consider them as a key contributor to the economy?

Issued by HDI Youth Marketeers 24 Feb 2017

(c) Michael Simons -
Reach students as they start the new academic year

As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them

By Khethi Ngwenya 13 Feb 2017

Youth on what not to do this Valentine's Day
Youth on what not to do this Valentine's Day

HDI Youth Marketeers asked the kids and teens of their Junior Board of Directors about what you should or shouldn't do on Valentine's Day, and they had some interesting advice

Issued by HDI Youth Marketeers 10 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics

Issued by African Market Research Association 8 Feb 2017

Voting open for Nickelodeon's 2017 Kids' Choice Awards
Voting open for Nickelodeon's 2017 Kids' Choice Awards

Voting has opened for the Nickelodeon 2017 Kids' Choice Awards, a live event where kids' votes count and the biggest stars of the day line up to get slimed

3 Feb 2017

HDI Youth Marketeers' 2017 youth trends
HDI Youth Marketeers' 2017 youth trends

Leading youth market specialists HDI Youth Marketeers have their finger on the dynamic pulse of youth. Check out the five youth trends that they forecast for 2017

By Lara Petersen, Issued by HDI Youth Marketeers 2 Feb 2017

New study reveals students' relationship with money, online, green retailers
New study reveals students' relationship with money, online, green retailers

According to the Student Brands' ‘Students and Their Money' Poll 2017, transactions in the student space are primarily driven by cash, with 94% of transactions either taking place with cash or debit card

30 Jan 2017

Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”

By Murray Robertson 19 Jan 2017

Webfluential, Student Village partnership opens up opportunities
Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

19 Jan 2017

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views

12 Dec 2016

Zinto spreads a message of hope to young inmates on World Aids Day
Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day

Issued by Zinto Activation Group 2 Dec 2016

Youth marketing in 2017 - five trends
Youth marketing in 2017 - five trends

In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise?

24 Nov 2016

Introducing HDI's rising game-changer, Miss SA semi-finalist Olin-Shae
Introducing HDI's rising game-changer, Miss SA semi-finalist Olin-Shae

HDI is celebrating a rising game-changer: Olin-Shae De La Cruz. Olin-Shae (22), who has been with HDI for two years now, was recently dubbed one of the 2017 Miss South Africa semi-finalists

Issued by HDI Youth Marketeers 23 Nov 2016

Youth Influencer Awards select 2016's winners
Youth Influencer Awards select 2016's winners

The winners of the 2016 Youth Influencer Awards (YIA) were announced late last week. Several top South African brands were in attendance to witness the awards, including Castle Lite, Heineken, Nestle, AB InBev and Standard Bank

7 Nov 2016

Three essential tips you don't get from a marketing degree
Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history

By Antoinette Pombo 31 Oct 2016

Celebrating the educators that shape SA's future leaders
Celebrating the educators that shape SA's future leaders

To celebrate National Teachers' Month, Pick n Pay School Club spent time interviewing and profiling the educators who go the extra mile for their learners, in and out of the school environment

Issued by HDI Youth Marketeers 28 Oct 2016

123RF
The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out

By Antoinette Pombo 12 Oct 2016

123RF
Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf

By Antoinette Pombo 5 Oct 2016

Defining work for a new generation
Defining work for a new generation

The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this

By Danette Breitenbach 5 Oct 2016

What's in store for Jason Levin
What's in store for Jason Levin

In July, Jason Levin announced his imminent departure from leading youth and family market specialist agency HDI Youth Marketeers. After eight years at the helm, he finally hangs up his HDI-branded gloves

Issued by HDI Youth Marketeers 3 Oct 2016

Youthful continent - A playground for both brand and youth
Youthful continent - A playground for both brand and youth

HDI is spreading its footprint in Africa, as the continent has proven to be youthful. HDI has recently announced the opening of their new offices in Ghana

Issued by HDI Youth Marketeers 26 Sep 2016

HDI's Junior Board of Directors: Future leaders in the making
HDI's Junior Board of Directors: Future leaders in the making

Now in its 18th year, HDI Youth Marketeers' new Junior Board of Directors (JBoD) for the year 2016/17 was welcomed in an exciting induction ceremony on Thursday, 1 September

Issued by HDI Youth Marketeers 15 Sep 2016

A millennial's take on rewarding his generation
A millennial's take on rewarding his generation

If anyone has intimate knowledge about what millennials think about rewards programmes, it's millennial entrepreneur, founder and managing director of mobile rewards platform, TuYu, Ruan Geyser

13 Sep 2016

Phillips
#InnovationMonth: The intrigue of influencer marketing

Davin Phillips, CSA director specialising in influencer marketing, explains how influencers have become walking media portals, with audiences who are active and engage with their every content mention

By Leigh Andrews 9 Sep 2016

Are you struggling to understand Generation Y in the workplace?
Are you struggling to understand Generation Y in the workplace?

Generation Y, also known as millennials, were born between 1982 and 2003. They're between the ages of 13 and 34, so they're either in high school, tertiary institutions or employed in junior to mid positions

By Antoinette Pombo 31 Aug 2016

Panel discussion: Youth political participation in the era of SDGS
Panel discussion: Youth political participation in the era of SDGS

12 August is International Youth Day and you are invited to attend a presentation on gendered youth political participation by Afrobarometer using its latest survey data for 36 African countries

Issued by Institute for Justice and Reconciliation 11 Aug 2016

Indy launches new platform to inspire SA's youth
Indy launches new platform to inspire SA's youth

Under the theme, A Productive Generation starts Today, Independent Media launched its list of Top 100 Inspiring and Aspiring young South Africans as well as a new multimedia youth website

Issued by Independent Media 28 Jul 2016

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