TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth
Jessica Tennant 6 Oct 2017
Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories
UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million
“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes
Samantha Bezuidenhout 3 Jul 2017
Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August
Jessica Tennant 30 Jun 2017
Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion
Damelin 1 Jun 2017
The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June
The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed
“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too
Andy Walker 3 May 2017
HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.
HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors
HDI Youth Marketeers 10 Mar 2017
Although youth make up 50% of the population, does the budget speech delivered by Minister Pravin Gordhan on Wednesday, 22 February, consider them as a key contributor to the economy?
HDI Youth Marketeers 24 Feb 2017
As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them
Khethi Ngwenya 13 Feb 2017
Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics
Voting has opened for the Nickelodeon 2017 Kids' Choice Awards, a live event where kids' votes count and the biggest stars of the day line up to get slimed
According to the Student Brands' ‘Students and Their Money' Poll 2017, transactions in the student space are primarily driven by cash, with 94% of transactions either taking place with cash or debit card
A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.
We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views
A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day
Zinto Activation Group 2 Dec 2016
In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise?