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Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service

By Michael Bornheim 3 days ago

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm

23 Mar 2017

Boris Dzhingarov
How new companies should treat customer service

When you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists. With a new business, you'll need to build a reputation from scratch

By Boris Dzhingarov, Issued by Monetary Library 20 Mar 2017

(c) Katarzyna Bialasiewicz -
Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey

20 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go

By Lauren Hartzenberg 17 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products

By Danette Breitenbach 16 Mar 2017

Could VR, AI improve customer engagement for telcos?
Could VR, AI improve customer engagement for telcos?

If implemented correctly, emerging technologies like virtual reality could provide the on-going customer engagement telecoms companies crave

By Mark De Groot 15 Mar 2017

Adclick Africa launches its full-service digital agency
Adclick Africa launches its full-service digital agency

Adclick Africa Media & Marketing Group recently launched its full-service digital marketing agency, Guerilla Marketing, at the just-ended Business Day TV SME Summit at The Maslow in Sandton

Issued by Adclick Africa Media Group 14 Mar 2017

Boris Dzhingarov
Five tips to keep your clients coming back like a boomerang

With so many people willing to endure long lines at their favorite coffee shop or boycott companies that sell products they need, it could be argued that people don't buy products - they buy relationships

By Boris Dzhingarov, Issued by Monetary Library 8 Mar 2017

Improving netiquette, improving communication
Improving netiquette, improving communication

Research shows employees send around 50-60 emails every day, but with this proliferation, comes the rise of embarrassing errors and small mistakes which can have professional consequences

7 Mar 2017

Respond Social bridges the gap between social media and formal complaints management
Respond Social bridges the gap between social media and formal complaints management

Very often customers are guaranteed a rapid response via social media compared to using call centres or email. It makes sense therefore for customer experience managers to be able to monitor and manage all feedback, including social media, via one platform

Issued by Cirrus TechVue 6 Mar 2017

(c) Yulia Grogoryeva -
How to Instagram as an SME: utilising the platform for local success

Instagram's user base is growing at speed passing the 600m follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media's rising star for businesses. So how can you use this platform to your advantage as a small business?

By Matt Foster 28 Feb 2017

Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker

Issued by Techsys Digital 17 Feb 2017

Ekaterina Ryakina © –
Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry

By Leigh Andrews 16 Feb 2017

How brands are using UX to improve customer experience
How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact

Issued by Interact RDT 15 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes

By Wynand Smit 14 Feb 2017

(c) chonlachai panprommas -
Improve customer service with app connecting customers, brands in conversations

Bad customer service can be detrimental to one's business. This could include automated self-service, long wait times, poor attention and inexperienced agents

14 Feb 2017

(c) Wavebreak Media Ltd -
Customer service is not a science, says Cell C CEO

A simple and common sense message that came across loud and clear at the Ask Afrika Orange Index Conference on Thursday, 9 February 2017 that seems to be the key to success in customer service was to create more real, meaningful human connections

By Jessica Tennant 13 Feb 2017

Right mix of emotions drives social media referrals
Right mix of emotions drives social media referrals

BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals

10 Feb 2017

How the Top 20 SaaS companies deal with angry Twitter users
How the Top 20 SaaS companies deal with angry Twitter users

Twitter is public, unfiltered, uncensored, and often an aggressive place. It can be harsh for software companies to combat the constant influx of negativity

By Benjamin Brandall 9 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs
Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's 2017 predictions indicate US online adults want new and engaging digital experiences and will switch companies to find them, IoT will suffer compromise and over 30% of CMOs could be ousted

8 Feb 2017

Starbucks teams up with DSG on Starbucks Rewards
Starbucks teams up with DSG on Starbucks Rewards

South African franchisor and Starbucks licensee, Taste Holdings, collaborated with Digital Solutions Group (DSG) to realise its digital ecosystem through its Starbucks Rewards loyalty programme in South Africa

7 Feb 2017

Starbucks SA launches rewards programme
Starbucks SA launches rewards programme

Starbucks South Africa launched its localised version of the global rewards programme, Starbucks Rewards at the Rosebank store

By Jessica Tennant 1 Feb 2017

South African shoppers are in love with loyalty!
South African shoppers are in love with loyalty!

Of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of respondents (84%) stating that that they were currently members of a loyalty programme

Issued by Nielsen 1 Feb 2017

Langstrup © –
How to achieve seamlessness if there's no structural overhaul

Global firms are looking to create seamless customer experiences for their customers, regardless of where they are, what language they speak, channel choice, or device choice. But, so far, are your customers far from convinced by your seamless experience? Here's why and what you can do about it

By Herb van der Raad 30 Jan 2017

(c) Aaron Amat -
Are consumers checking out of traditional retail?

Poor performance over the festive season suggests shoppers are spending elsewhere

By Julia Ahlfeldt 26 Jan 2017

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions

20 Jan 2017

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer

19 Jan 2017

Digital consumers show less brand loyalty
Digital consumers show less brand loyalty

Research across consumers in 12 countries finds those that prefer digital engagement channels to human customer service are more likely to switch brands

12 Jan 2017

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