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Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker

Issued by Techsys Digital 17 Feb 2017

Ekaterina Ryakina © –
Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry

By Leigh Andrews 16 Feb 2017

How brands are using UX to improve customer experience
How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact

Issued by Interact RDT 15 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes

By Wynand Smit 14 Feb 2017

(c) chonlachai panprommas -
Improve customer service with app connecting customers, brands in conversations

Bad customer service can be detrimental to one's business. This could include automated self-service, long wait times, poor attention and inexperienced agents

14 Feb 2017

(c) Wavebreak Media Ltd -
Customer service is not a science, says Cell C CEO

A simple and common sense message that came across loud and clear at the Ask Afrika Orange Index Conference on Thursday, 9 February 2017 that seems to be the key to success in customer service was to create more real, meaningful human connections

By Jessica Tennant 13 Feb 2017

Right mix of emotions drives social media referrals
Right mix of emotions drives social media referrals

BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals

10 Feb 2017

How the Top 20 SaaS companies deal with angry Twitter users
How the Top 20 SaaS companies deal with angry Twitter users

Twitter is public, unfiltered, uncensored, and often an aggressive place. It can be harsh for software companies to combat the constant influx of negativity

By Benjamin Brandall 9 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs
Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's 2017 predictions indicate US online adults want new and engaging digital experiences and will switch companies to find them, IoT will suffer compromise and over 30% of CMOs could be ousted

8 Feb 2017

Starbucks teams up with DSG on Starbucks Rewards
Starbucks teams up with DSG on Starbucks Rewards

South African franchisor and Starbucks licensee, Taste Holdings, collaborated with Digital Solutions Group (DSG) to realise its digital ecosystem through its Starbucks Rewards loyalty programme in South Africa

7 Feb 2017

Starbucks SA launches rewards programme
Starbucks SA launches rewards programme

Starbucks South Africa launched its localised version of the global rewards programme, Starbucks Rewards at the Rosebank store

By Jessica Tennant 1 Feb 2017

South African shoppers are in love with loyalty!
South African shoppers are in love with loyalty!

Of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of respondents (84%) stating that that they were currently members of a loyalty programme

Issued by Nielsen 1 Feb 2017

Langstrup © –
How to achieve seamlessness if there's no structural overhaul

Global firms are looking to create seamless customer experiences for their customers, regardless of where they are, what language they speak, channel choice, or device choice. But, so far, are your customers far from convinced by your seamless experience? Here's why and what you can do about it

By Herb van der Raad 30 Jan 2017

(c) Aaron Amat -
Are consumers checking out of traditional retail?

Poor performance over the festive season suggests shoppers are spending elsewhere

By Julia Ahlfeldt 26 Jan 2017

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions

20 Jan 2017

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer

19 Jan 2017

Digital consumers show less brand loyalty
Digital consumers show less brand loyalty

Research across consumers in 12 countries finds those that prefer digital engagement channels to human customer service are more likely to switch brands

12 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel

By Claudia Roth 11 Jan 2017

Pixabay
So we've created a world of consumers... now what?

The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame

By Chemory Gunko 5 Jan 2017

Here's how you can help us, FNB - communicate
Here's how you can help us, FNB - communicate

NEWSWATCH: Thanks to social media, big corporates are under close consumer attention at the moment, with banks the foremost of those, expected to build trust. Now, with an undisclosed amount of FNB safety deposit boxes stolen this past weekend, customers are upset at the lack of communication

22 Dec 2016

Digitalisation: do or die
Digitalisation: do or die

Doing business in the digital age will become more about enhancing the customer experience than the product or price

By Deon van Heerden 22 Dec 2016

123RF
Where is customer management going in 2017?

The most ridiculous phrase in the English language is 'the foreseeable future'. You can't foresee it. What you can do is monitor trends that, if sustained, will impact your business

By Aki Kalliatakis 14 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views

12 Dec 2016

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly

By Charles Mburugu 8 Dec 2016

Virtual reality, chatbots will dominate CX by 2020
Virtual reality, chatbots will dominate CX by 2020

The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall

8 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations

By JP Kloppers 8 Dec 2016

123RF
Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point

By Julia Ahlfeldt 7 Dec 2016

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers

Issued by Effective Intelligence 6 Dec 2016

Business innovation evolves beyond pure product focus
Business innovation evolves beyond pure product focus

A focus on distinct innovation and product development capabilities is paying off for some companies

6 Dec 2016

Professional email marketing software for banks and insurance companies
Professional email marketing software for banks and insurance companies

Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system

Issued by LOW FAT 1 Dec 2016

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