Research news

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Unlocking the value of creativity in advertising: How to bridge the creativity gapIpsos

The Southern African market research industry gathers once again for the annual SAMRA Conference

The Southern African market research industry gathers once again for the annual SAMRA Conference

15 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

IMC Conference 6 Nov 2017

WhyFive BrandMapp Top End Study 2017 released

WhyFive BrandMapp Top End Study 2017 released

3 Nov 2017

Image supplied.

Direct selling is now appealing to more South African men

1 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

Introducing choice segmentation

Introducing choice segmentation

Erik Du Plessis 26 Oct 2017

Helping connected consumers to navigate your path to purchase

Helping connected consumers to navigate your path to purchase

Sally Rothman, GfK – An NIQ Company 26 Oct 2017

Seven ways to embed your EFM programme to drive sales

Seven ways to embed your EFM programme to drive sales

Ipsos 26 Oct 2017

If all banks closed today, would South Africans miss them?

If all banks closed today, would South Africans miss them?

Sarah Gooding-Kobus 26 Oct 2017

Top five South African consumer trends - Euromonitor

Top five South African consumer trends - Euromonitor

17 Oct 2017

Consumers in South Africa trust content and brands, but for how long?

Consumers in South Africa trust content and brands, but for how long?

Kantar 16 Oct 2017

Clicks Clubcard takes the lead in loyalty

Clicks Clubcard takes the lead in loyalty

13 Oct 2017

Havas report explores consumers' attitude towards gender and gender equality

Havas report explores consumers' attitude towards gender and gender equality

13 Oct 2017

2017 World Press Trends report released

2017 World Press Trends report released

13 Oct 2017

Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos 12 Oct 2017

Why social media sentiment matters, according to UK mobile study

Why social media sentiment matters, according to UK mobile study

12 Oct 2017

Erica Elk, executive director of the CDI.

The CDI announce name change, launch Design Directory and release results of CDI design retail survey

12 Oct 2017

Report reveals customer aftermarket is afterthought for manufacturers

Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

IoT Barometer Report reveals optimism over IoT's potential outcomes

IoT Barometer Report reveals optimism over IoT's potential outcomes

11 Oct 2017

Icasa report analyse tariff notifications submitted by network operators

Icasa report analyse tariff notifications submitted by network operators

11 Oct 2017

Andrei Krauchuk © –

Talking 'mental availability' for brands with Spark Media

Leigh Andrews 10 Oct 2017

Cienpies Design © –

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.

The Establishment Survey, a foundation for a brave new world

Danette Breitenbach 6 Oct 2017

MRF announces release of updated Amps 2016

MRF announces release of updated Amps 2016

5 Oct 2017

Controversy at BRC Rams presentation as results are questioned by Magic 828AM

Controversy at BRC Rams presentation as results are questioned by Magic 828AM

Tony Sanderson 4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three

Taking a closer look at media monitoring, AVE and regulation - Part three

Angie White 4 Oct 2017

The 19th annual Sunday Times Top Brands Awards

The 19th annual Sunday Times Top Brands Awards

Kantar 2 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

More news

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

IMC Conference 6 Nov 2017

WhyFive BrandMapp Top End Study 2017 released

WhyFive BrandMapp Top End Study 2017 released

3 Nov 2017

Image supplied.

Direct selling is now appealing to more South African men

1 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

Introducing choice segmentation

Introducing choice segmentation

Erik Du Plessis 26 Oct 2017

Helping connected consumers to navigate your path to purchase

Helping connected consumers to navigate your path to purchase

Sally Rothman, GfK – An NIQ Company 26 Oct 2017

Seven ways to embed your EFM programme to drive sales

Seven ways to embed your EFM programme to drive sales

Ipsos 26 Oct 2017

If all banks closed today, would South Africans miss them?

If all banks closed today, would South Africans miss them?

Sarah Gooding-Kobus 26 Oct 2017

Top five South African consumer trends - Euromonitor

Top five South African consumer trends - Euromonitor

17 Oct 2017

Consumers in South Africa trust content and brands, but for how long?

Consumers in South Africa trust content and brands, but for how long?

Kantar 16 Oct 2017

Clicks Clubcard takes the lead in loyalty

Clicks Clubcard takes the lead in loyalty

13 Oct 2017

Havas report explores consumers' attitude towards gender and gender equality

Havas report explores consumers' attitude towards gender and gender equality

13 Oct 2017

2017 World Press Trends report released

2017 World Press Trends report released

13 Oct 2017

Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos 12 Oct 2017

Why social media sentiment matters, according to UK mobile study

Why social media sentiment matters, according to UK mobile study

12 Oct 2017

Erica Elk, executive director of the CDI.

The CDI announce name change, launch Design Directory and release results of CDI design retail survey

12 Oct 2017

Report reveals customer aftermarket is afterthought for manufacturers

Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

IoT Barometer Report reveals optimism over IoT's potential outcomes

IoT Barometer Report reveals optimism over IoT's potential outcomes

11 Oct 2017

Icasa report analyse tariff notifications submitted by network operators

Icasa report analyse tariff notifications submitted by network operators

11 Oct 2017

Andrei Krauchuk © –

Talking 'mental availability' for brands with Spark Media

Leigh Andrews 10 Oct 2017

Cienpies Design © –

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.

The Establishment Survey, a foundation for a brave new world

Danette Breitenbach 6 Oct 2017

MRF announces release of updated Amps 2016

MRF announces release of updated Amps 2016

5 Oct 2017

Controversy at BRC Rams presentation as results are questioned by Magic 828AM

Controversy at BRC Rams presentation as results are questioned by Magic 828AM

Tony Sanderson 4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three

Taking a closer look at media monitoring, AVE and regulation - Part three

Angie White 4 Oct 2017

The 19th annual Sunday Times Top Brands Awards

The 19th annual Sunday Times Top Brands Awards

Kantar 2 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

GfK – An NIQ Company 28 Sep 2017

Report indicates impact of programmatic media buying on brand reputation

28 Sep 2017

New realities from brand motion study

27 Sep 2017

Research indicates multiple reading occasions reduces cost per thousand

Research indicates multiple reading occasions reduces cost per thousand

27 Sep 2017

Experiences are the new black

Experiences are the new black

Danette Breitenbach 22 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Facebook reaches 29% usage in South Africa, 97% by brands

Facebook reaches 29% usage in South Africa, 97% by brands

21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Figure 1Media incidence amongst the three segments of "African Lions"

Ipsos' award-winning paper emphasises message that radio is still king on the continent

Ipsos 20 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

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