Research news

South African retailers have arrived at an e-commerce crossroads

South African retailers have arrived at an e-commerce crossroadsZak Haeri, GfK – An NIQ Company

Filling the census data gap with complementary information

Filling the census data gap with complementary informationGEOTERRA Image

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

We present the 13 insights session summaries selected for this year’s SAMRA Annual ConferenceSAMRA

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Samra CEO Leonie Vorster opening the two-day annual Samra conference.

Samra2017: From research industry to insights industry

Leigh Andrews 17 May 2017

Coca-Cola, top South African township brand for second year

17 May 2017

Marketing Research Foundation replaces Saarf

17 May 2017

Samra annual conference 2017

#Samra2017: Future-proof your decision-making

Leigh Andrews 16 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

12 May 2017

Research indicates agencies not happy with briefing process

12 May 2017

(c) ammentorp -

Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

This Sunday: SA's number one township brand reveal

11 May 2017

Most Awards sheep

Most Awards survey refines 2017 entries

10 May 2017

Warakorn Harnprasop ©

Customers likely to share positive experiences as much as bad experiences

4 May 2017

Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity

Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity

28 Apr 2017

Sergey Nivens ©

Thomson Reuters, Oxford Business Group sign distribution agreement

28 Apr 2017

Why organisations still struggle to digitally transform - report

Why organisations still struggle to digitally transform - report

27 Apr 2017

Social media analysis report on RSA protest actions

Ruan de Beer, Praesignis 26 Apr 2017

Rene van den Berg © –

In 10 years, magazine sales have halved

Chris Brewer 24 Apr 2017

Lindemann and Latief of MediamarkSA.

Mediamark makes sure you're upskilled and in the know

Leigh Andrews 24 Apr 2017

South African Council of Shopping Centres Research Conference identifies new retail trends

South African Council of Shopping Centres Research Conference identifies new retail trends

24 Apr 2017

Image © Monnas Photography.

A truly sensory Experian experience

Leigh Andrews 21 Apr 2017

Two weeks left to express your opinion on replacing Amps

21 Apr 2017

Experian SA MD Simon Russell © Monnas Photography.

Cementing the Mosaic of customer experience with Experian

Leigh Andrews 20 Apr 2017

Woolworths tops 2016 Customer Satisfaction Index with most satisfied customers

20 Apr 2017

Anar Mammadov © –

Understanding the millennial market

20 Apr 2017

SEMs to replace LSMs over next two years

13 Apr 2017

(c) Dejan Bozic -

Media Inflation Watch releases Jan-Sep 2016 results

Belinda Kayton 13 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

(c) Katarzyna Bialasiewicz -

Where is your audience? Survey indicates it could be on Facebook

12 Apr 2017

(c) Andriy Popov -

"Zuma should resign," say 7 out of 10 South Africans

6 Apr 2017

More news

Marketing Research Foundation replaces Saarf

17 May 2017

Samra annual conference 2017

#Samra2017: Future-proof your decision-making

Leigh Andrews 16 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

Consumers less distracted when reading newspapers or magazines

15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

12 May 2017

Research indicates agencies not happy with briefing process

12 May 2017

(c) ammentorp -

Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

This Sunday: SA's number one township brand reveal

11 May 2017

Most Awards sheep

Most Awards survey refines 2017 entries

10 May 2017

Warakorn Harnprasop ©

Customers likely to share positive experiences as much as bad experiences

4 May 2017

Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity

Fabiani, Woolworths, H&M, Miladys, Markham, Cotton On, Mr Price score well on customer centricity

28 Apr 2017

Sergey Nivens ©

Thomson Reuters, Oxford Business Group sign distribution agreement

28 Apr 2017

Why organisations still struggle to digitally transform - report

Why organisations still struggle to digitally transform - report

27 Apr 2017

Social media analysis report on RSA protest actions

Ruan de Beer, Praesignis 26 Apr 2017

Lindemann and Latief of MediamarkSA.

Mediamark makes sure you're upskilled and in the know

Leigh Andrews 24 Apr 2017

Rene van den Berg © –

In 10 years, magazine sales have halved

Chris Brewer 24 Apr 2017

South African Council of Shopping Centres Research Conference identifies new retail trends

South African Council of Shopping Centres Research Conference identifies new retail trends

24 Apr 2017

Image © Monnas Photography.

A truly sensory Experian experience

Leigh Andrews 21 Apr 2017

Two weeks left to express your opinion on replacing Amps

21 Apr 2017

Experian SA MD Simon Russell © Monnas Photography.

Cementing the Mosaic of customer experience with Experian

Leigh Andrews 20 Apr 2017

Woolworths tops 2016 Customer Satisfaction Index with most satisfied customers

20 Apr 2017

Anar Mammadov © –

Understanding the millennial market

20 Apr 2017

SEMs to replace LSMs over next two years

13 Apr 2017

(c) Dejan Bozic -

Media Inflation Watch releases Jan-Sep 2016 results

Belinda Kayton 13 Apr 2017

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

(c) Katarzyna Bialasiewicz -

Where is your audience? Survey indicates it could be on Facebook

12 Apr 2017

(c) Andriy Popov -

"Zuma should resign," say 7 out of 10 South Africans

6 Apr 2017

Ad enhancement, not interruption: Capturing the moment

Ad enhancement, not interruption: Capturing the moment

Michael Nicholas & Duncan Southgate, Kantar 6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

The first 24 hours - What the world had to say about #JunkStatus

The first 24 hours - What the world had to say about #JunkStatus

Meltwater 6 Apr 2017

Dejan Bozic © –

Publisher Research Council launches Establishment Survey

4 Apr 2017

Neuroscience research shows correlation between workspace design and sales results

Neuroscience research shows correlation between workspace design and sales results

3 Apr 2017

(c) mikewaters -

Zuma loses support amongst urban dwellers

31 Mar 2017

Why BEE deals fail and is there a better way?

Why BEE deals fail and is there a better way?

Brian Rainier, Pula Capital Partners 30 Mar 2017

Twitter eyes paid 'premium' service for power users

Twitter eyes paid 'premium' service for power users

27 Mar 2017

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

Askhat Gromov © –

The king is dead, long live the king!

Chris Brewer 20 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

PAMS research out in October

PAMS research out in October

14 Mar 2017

Let's do Biz