RESTON, US: comScore, Inc has released its monthly analysis of US web activity at the top online properties for March 2012 based on data from the comScore Media Metrix service. Lotto sites witnessed a huge spike in traffic as the Mega Millions jackpot climbed towards its eventual US$656 million total in March. Meanwhile, Travel sites were busy keeping up with spring break and summertime travel demand.
"Americans were 'all-in' for the Mega Millions jackpot in March as the prize climbed to its greatest payout in US history at US$656m," said Jeff Hackett, executive vice president of comScore. "Travel sites saw considerable pickup during the month as many looked to book last-minute spring break trips and summer travel."Download the report