#YouthMonth: How brands can win with Generation Z [Infographic]

7 Jun 2016

Millennials are no longer considered youth, with Generation Z overtaking the title and gaining the attention of brands. This group of youngsters are also called the "Pluralist Generation" because they are so diverse in race, religion and politics, and believe people can coexist happily, having a more optimistic view of the future.

Although they have a sense of community, they are strongly connected to electronic devices having grown up with technology. Brands will soon need to rethink their advertising strategies with the new generation becoming the main consumers in just a few short years.

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Beverley Klein

About Beverley Klein

Beverley Klein is the editor of the Marketing Media South Africa section on Bizcommunity.com. With a background in journalism and historical studies, she's dived into the world of industry news, curating content, writing and interviewing thought leaders. She's often spotted in a forest on the weekend and rarely seen without a camera. Follow @BevCPT.