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New Generation Awards announces 2017 finalists

The New Generation Social & Digital Media Awards has announced this year's finalists, with a record number of entries received this year.

“Overall, it is encouraging to see how entries have improved and increased year on year. The quality of the work submitted was very high and impressive and speaks to how the digital industry is growing in depth, strength, nuance and influence clout,” says MD Stephen Paxton.

Winners will be announced on Thursday, 28 September 2017 at the Montecasino Ballroom.

Corporate awards


Most innovative use of social media
Burger KingJupiter Drawing RoomSWHopper
M-NetLevergyHarry Potter Pop Up Channel
M-NetLevergyFast & Furious Pop Up Channel
Mango AirlinesFlow Communications#iFlyMango
SA Home LoansLiquoriceHouse Rules
SuperSportLevergyEuro 2016
Toyota South AfricaHellocomputer& FCB#ToyotaLive
UnileverMindshareKnorr-What’s for Dinner
UnileverLiquoriceuGive
Unilever - KnorrLiquoriceDinner on Demand
WebAfricaJupiter Drawing RoomThe WebAfrica Roast


Most innovative use of digital media
LufthansaArtifactSwiss Guesstinations
P&GMobitainment & Brainbow Conscious Creative’sAriel-Impossible made Possible
SABJoe PublicSAB Beer Finder
Unilever - Blue BandLiquoriceBlue Band Good Breakfast Challenge


Outstanding social customer care
LGClockwork MediaMobile
Mango AirlinesFlow CommunicationsMango Airlines


Blogging excellence
Bayer Animal HealthG&G DigitalThe Pawspective
Gauteng Tourism AuthorityFlow CommunicationsBlog Content
JanssenG&G DigitalHere4You
NashuaG&G DigitalThe Solutions Lab
Rhino Africa Rhino Africa Blog


Mobile marketing excellence
LufthansaArtifactSwiss Guesstinations
P&GMobitainment & Brainbow Conscious Creative’sAriel-Impossible made Possible
Rhino Africa Travel Tips
UnileverThe Niche GuysLifebuoy- Global Handwashing Day
Unilever - Blue BandLiquoriceBlue Band Good Breakfast Challenge


Best use of social media to research and evaluate
African Sports Landscape AuditLevergy 
South African Society of AnaesthesiologistsFlow CommunicationsMedical Survey


Best low budget campaign
DHLHaveYouHeardDHL Express South Africa #KnysnaFires Campaign, in partnership with the Western Cape Government
Milky LaneSauce Advertising#SwirlySmiles
Milky LaneSauce Advertising#WhirlyWonder
NEXT EngageStratitudeMy Choc Box
SABJoe PublicSA Brew
SABJoe PublicSAB Beer Finder


Most viral campaign
DHLHaveYouHeardDHL Express South Africa #KnysnaFires Campaign, in partnership with the Western Cape Government
Distell - AmarulaLiquoriceName them Save Them
Pioneer Foods - SaskoLiquoriceSasko Lunch Time Love Letter
Tetra PakArc South AfricaMilk for Change
ClicksTPPSA#ClicksHairConvo
VodacomOgilvy & MatherNXT LVL Soccer


Best use of technical innovation
LufthansaArtifactSwiss Guesstinations
PingMeFlowmotion UXPingMe GPS Devices
Rogerwilco Wolf Content Strategy
SuperSportLevergySuperSport
VodacomMEC South AfricaGoogle Shopping Ads


Best integrated marketing campaign
Burger KingJupiter Drawing RoomSWHopper
Chicken LickenJoe PublicAfronaut
Chicken LickenJoe PublicPharaoh
Distell - AmarulaLiquoriceName them Save Them
LGClockwork MediaV20
LGClockwork MediaAurora
Mint Management TechnologiesThe CRM Roadshow
New BalanceLevergyNew Balance Feel the Fire
P&GMediaComGilette_MovesLikeNoOther
Pioneer Foods - SaskoLiquoriceSasko Lunch Time Love Letter
Rhino Africa Art Angels
Unilever - Blue BandLiquoriceBlue Band Good Breakfast Challenge
VodacomTeam RedPlay Everyday
VodacomTeam RedNXT LVL Soccer


Best online PR campaign
DNAlysisG&G DigitalMygeneRX
JanssenG&G DigitalMyADHD
Ster-KinekorFlow CommunicationsGhostbusters Activation


Advertisement
Most innovative app developed by a corporate
NEXT EngageStratitudeCell C GetMore
Starbucks SA Starbucks Rewards App


Excellence in content marketing
Cape Point ExplorerFlow CommunicationsCape Point Explorer Launch
Chicken LickenJoe PublicAfronaut Campaign
Chicken LickenJoe PublicPharaoh
Chicken LickenJoe PublicAfronaut Teaser Videos
City SightSeeingFlow CommunicationsCity Sightseeing Digital Content
HasbroTwo AMNerfBlaster Masters
JanssenG&G DigitalMyADHD
NBC UniversalClockwork MediaUniversal Channel- Characters Uncovered
Reckitt BenckiserArc South AfricaDettol - Back to School
SA Home LoansLiquoriceHouse Rules
SABJoe PublicSAB Ta' Siga
SpierClockwork Media#SpierMyWay
Tetra PakArc South AfricaMilk for Change
UnileverThe Niche GuysCloseup #MakeYourMove
UnileverThe Niche GuysUnilever All Things Hair


Best use of social media in a loyalty programme/campaign
Distell - AmarulaLiquoriceName them Save them
Next EngageStratitudeCell C GetMore
Unilever - KnorrLiquoriceDinner on Demand


Best community engagement award
Cricket SAIdeation StationCricket SA Social Media
Distell - AmarulaLiquoriceName them Save them
Mango AirlinesFlow Communications#iFlyMango
NashuaG&G DigitalThe Solutions Lab
PremierG&G DigitalSnowflake
ClicksTPPSA#ClicksHairConvo
UnileverThe Niche GuysCloseup #MakeYourMove


Best online competition
1st for WomenG&G Digital#YouFirst
Bidvest McCarthyCBR Marketing SolutionsDriving Happiness
Burger KingJupiter Drawing RoomSWHopper
Next EngageStratitudeCell C GetMore
Rhino Africa Africa's Photographer of the Year
SABJoe PublicBrutal Fruit Bless Yourself
SABJoe PublicSAB Beer Finder
UnileverThe Niche Guys#MakeYourMove


Most innovative gamification campaign
AutoTraderLiquoriceCOTY Drag Race
Hill's Pet NutritionKilmer & CruiseHill's Dermo Smash
LufthansaArtifactSwiss Guesstinations
SanlamColourworksSanlam Wealthsmith™’s Quest
Ster-KinekorClockwork MediaRegression


Best social media reach from an event
AudiLevergyBowling Lab
Constitutional HillFlow CommunicationsAfropunk Festival
LGClockwork MediaV20
Nando’sFlow CommunicationsNando’s Chicken Taste-off, Mozam Paprika
NBC UniversalClockwork MediaThe Search E! Host SA
Reckitt BenckiserArc South AfricaDettol - Back to School


Best revenue marketing campaign/event
City SightSeeing Flow CommunicationsCape Point Explorer Launch
Coral Ladbrokes The Media ImageSucceeding the Euro 2016
Elegant Fuel Flow CommunicationsAdwords
Reckitt Benckiser Arc South AfricaDettol - Back to School
SA Home Loans LiquoriceHouse Rules
Suzuki PenQuin and Spitfire InboundSuzuki Digital Growth Campaign


Best corporate community engagement manager award
Coca-ColaAnnie KolatsisBy Wunderman
NashuaMartha Van ZylBy G&G Digital

Online media and tools


Best corporate website
Afriski Mountain ResortGearbox CreativeAfriski Mountain Resort
Beyers ChocolatesStratitude 
Cape Town TourismFogg Experiential DesignCape Town - Website Re-design
Cell C GetMoreStratitudeCell C GetMore
JanssenG&G DigitalMyADHD
LAWtrustFlow Communications
Meridian Wines MerchantFlow Communications
SA Home LoansLiquoriceHouse Rules
Square Kilometer Array South AfricaStudio Vene DesignWebsite – ongoing


Best intranet
TimespongeFlow Communications
VAT ITFlow Communications


Best online newsletter
Beyers ChocolatesStratitude
Indwe Risk ServicesStratitude


Best marketing automation campaign
Coral LadbrokesThe Media ImageSucceeding the Euro 2016
PNetJoe PublicPNet - App Launch
SuzukiPenQuin and Spitfire InboundSuzuki Digital Growth Campaign
Unilever - KnorrLiquoriceDinner on Demand


Best virtual reality marketing campaign
LufthansaArtifactSwiss Guesstinations
Rhino Africa Welcome to our world 360
UnileverThe Niche GuysLifebuoy- Global Handwashing Day

Special awards


The new generation social wiz award
Charne MunienArc South Africa
Jessica FriedmanCopperTable
Zanele DlaminiClockwork Media


Digital brand of the year award
Chicken LickenJoe PublicChicken Licken
NashuaG&G DigitalThe Solutions Lab
P&GMediaComGilette_MovesLikeNoOther
SuperSportLevergySuperSport


Online strategy of the year award
City SightseeingFlow CommunicationsCape Point Explorer
Distell - AmarulaLiquoriceName them Save them
G&G DigitalNashuaThe Solutions Lab
G&G DigitalJanssenMyADHD
Ogilvy & MatherVodacomPlay Everyday


The legacy award
Distell - AmarulaLiquoriceName them Save them
P&GMediaComAriel
Times Media FilmsMediaComFantastic Beasts
UnileverThe Niche GuysDomestos


New generation overall social and digital corporate winner award
Chicken Licken
Coca Cola - Vitamin Water
DHL
Distell
Lufthansa
Mango Airlines
McCarthy
P&G
Reckitt Benckiser
Rhino Africa
SA Home Loans
SAB
SuperSport
Suzuki
Tetra Pak
Unilever
Vodacom


New generation overall agency award
CopperTable
Flow Communication
Joe Public
MediaCom
Ogilvy & Mather
Spitfire Inbound

Agency awards


Most Innovative Digital Campaign by a Small Agency
Edge DigitalJSCJudges Matter
Arc InteractiveHIVSAChoma
Kilmer & CruiseHill's Pet NutritionHill's Dermo Smash
Mobitainment & Brainbow Conscious Creative’sP&GAriel-Impossible made Possible
Platform 5 DigitalTiger BrandsBeacon Let the Hunt Begin
StratitudeCell CGetMore
Two AMHasbroNerfBlaster Masters


Most innovative digital campaign by a medium to large agency
Amnet SABMWBMW G30 Digital
CBR Marketing SolutionsMcCarthyDriving Happiness
G&G Digital1st for Women#YouFirst
G&G DigitalJanssenMyADHD
G&G DigitalNashuaThe Solutions Lab
MediaComP&GGilette_MovesLikeNoOther
MediaComTimes Media FilmsFantastic Beasts
MediaComSiemensIngenuity for Life BBIP Campaign
MediaComPfizerCentrum Love Winter at 100%
MondelezStarcom MediaVest GroupBelvita Morning Win
Team RedVodacomPlay Everyday
Sauce AdvertisingWimpySummer Like a Champ


Most innovative social media campaign by a small agency
Arc InteractiveHIVSAChoma - Always on Campaign
Edge DigitalJSCJudges Matter
Next EngageStratitudeMy Chocolate Box


Most innovative social media campaign by a medium to large agency
Clockwork MediaNBC UniversalThe Search E! Host SA
Joe PublicSABSAB Beer Finder
Joe PublicSABSA Brew
LiquoriceSA Home LoansHouse Rules
LiquoricePioneer FoodsSasko Lunch Time Love Letter
Mango AirlinesFlow CommunicationsiFly Mango
MEC South AfricaVodacomNext Level Youth Day
MediaComTimes Media FilmsFantastic Beasts
MindshareYumKFC_Soundbite
PromiseEdgarsEdgars – Jabari
SuperSportLevergyEuro 2016
WundermanVitamin WaterPutting skip into Skip ads
WundermanCoca ColaHow to wrap. In rap.


Most viral campaign by an agency
CBR Marketing SolutionsMcCarthyDriving Happiness
MediaComP&GAriel
Sauce AdvertisingSteersSalt BAE
Techsys DigitalTFGAmped Up


Best App Developed by an Agency
Dis-ChemArc Interactive
SAAArc Interactive
Constitution HillFlow Communications
National Department of TourismFlow Communications
Rock Art Research Institute, University of the WitwatersrandFlow Communications
WOLF Content Strategy AppRogerwilco


Best integrated marketing campaign by an agency
G&G DigitalNashuaThe Solutions Lab
Hellocomputer & FCBToyotaToyota Fortuner 4 x 4 Challenge
Joe PublicChicken LickenAfronaut
Joe PublicChicken LickenPharaoh
MediaComP&GAriel
MindshareYumKFC_Soundbite
Platform 5 DigitalTiger BrandsBeacon Let the Hunt Begin
PromiseRenaultRenault KWID
Sauce AdvertisingSteersMjojo
Two AMHasbroNerfBlaster Masters


Best agency community engagement manager award
Flow CommunicationsMelanie Feris
Ideation StationGoodwil Moyo
Joe PublicLenin Rajgopaul
MediaComJarred Trembath
MediaComTracy Faulmann
PromiseNivenia Davis
WundermanLeane Coetzee


The new generation outstanding students award
Bradwin BosmanFree for All
Carel ScheepersOne & A Half Bags
Makoma MaponyaHike for a Girl Child
Mosioua MakhoroGlam a Girl Child

The finalist benchmark was set high this year so congratulations to all that reached it!

To book your table or individual seats to attend this year’s gala ceremony, call 011 462 9963 or email as tickets are not sold online. For updates follow the New Generation Awards on Facebook, Twitter and visit their website by clicking here.
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