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IAB BOOKMARKS AWARDS Special Section

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    Ogilvy dominant at Bookmarks

    Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, held in Sandton on Thursday night (16 March 2017), where one of its major long-standing clients, KFC, was also named Brand of the Year.
    Ogilvy dominant at Bookmarks

    In total, Ogilvy converted its 51 finalists into 25 awards, at the 9th edition of the country’s premier digital marketing event.

    KFC’s Shakin Shakin (in the mobile campaign category) and KFC’s Fill Up Meals (in the microsite category) both won golds, with Volkswagen SA’s ‘011Beats’ campaign winning a further four awards.

    Ogilvy SA’s Chief Creative Officer Pete Case said the accolade of Best Digital Agency was an achievement Ogilvy was very proud of, but he was even prouder of the breadth and depth of the integrated work they won for, including wins across 23 separate categories. “Our teams ability to create powerful brand stories across a media agnostic landscape, has been truly rewarded by the judges this year.”

    Case also acknowledged the agency’s clients for their “bravery in partnering with us to push creative and media boundaries” and said KFC’s Brand of the Year award was a very fitting tribute.

    KFC Marketing Director Mike Middleton said he is “absolutely thrilled with the award which is a testament to excellent creativity, interactive work and a truly solid partnership between KFC and our agency partner Ogilvy which has consistently allowed us to create exceptional work over the last 20 plus years”.

    See the Ogilvy winners below or go to LINK for a full list of all the winners.

    Ogilvy SA Bookmark Award Winners 2017


    Prize

    Entry Agency

    Brand

    Product

    Title

    Digital Strategy

    Bronze

    Ogilvy

    Yum Brands

    KFC Fill Up Meals

    Fill Ups

    Digital Campaign

    Bronze

    Ogilvy

    Yum Brands

    KFC Shakin Shakin Meal

    Shakin Shakin

    Bronze

    Ogilvy

    Volkswagen South Africa

    Volkswagen Genuine Parts

    Technically Digital Campaign

    Mobile Campaign

    Bronze

    Ogilvy

    Volkswagen South Africa

    Volkswagen Brand

    011Beats

    Gold

    Ogilvy

    Yum Brands

    KFC Shakin Shakin Meal

    Shakin Shakin

    Bronze

    Ogilvy & MEC

    Vodacom

    Vodacom NXT LVL Bundles

    Vodacom NXT LVL Soccer

    Integrated Multi-platform Campaign

    Silver

    Ogilvy & MEC

    Volkswagen South Africa

    Volkswagen Brand

    011Beats

    Bronze

    Ogilvy

    Viacom - MTV

    #LetsTalkColour

    #LetsTalkColour

    Display Advertising

    Bronze

    Ogilvy

    Volkswagen South Africa

    Volkswagen Genuine Parts

    Technically banners

    Branded Content

    Bronze

    Ogilvy

    Volkswagen South Africa

    Volkswagen Brand

    011Beats

    Innovative use of Mobile Media

    Silver

    Ogilvy

    Volkswagen South Africa

    Volkswagen Genuine Parts

    Technically - Eligible Bachelor

    Innovative use of Media

    Silver

    Ogilvy

    Volkswagen South Africa

    Volkswagen Brand

    011Beats

    Silver

    Ogilvy

    Volkswagen South Africa

    Volkswagen Genuine Parts

    Technically - Eligible Bachelor

    Bronze

    Ogilvy

    Viacom - MTV

    #LetsTalkColour

    #LetsTalkColour

    Existing Social Communities

    Bronze

    Ogilvy

    Viacom - MTV

    #LetsTalkColour

    #LetsTalkColour

    Social Media Campaigns

    Bronze

    Ogilvy

    Yum Brands

    Burrito

    KFC Burrito

    Bronze

    Ogilvy

    Viacom - MTV

    #LetsTalkColour

    #LetsTalkColour

    Craft - Interface Design

    Craft Bronze

    Ogilvy

    Castrol

    Castrol

    Race to the Fastest Place on Earth

    Craft - Online Video Production

    Craft Silver

    Ogilvy

    Yum Brands

    KFC Shakin Shakin Meal

    Shakin Shakin

    Craft - Social Media Community Management

    Craft Bronze

    Ogilvy

    Yum Brands

    Burrito

    KFC Burrito

    Microsites

    Gold

    Ogilvy

    Yum Brands

    KFC Fill Up Meals

    Fill Ups

    For good Platforms

    Bronze

    Ogilvy

    Volkswagen South Africa

    Amarok

    Amarok Social Test Drive

    Games

    Silver

    Ogilvy

    Castrol

    Castrol

    Race to the Fastest Place on Earth

    Special Awards

    Best Agency
    OgilvyOgilvy Ogilvy
    Brand of the YearOgilvyKFC KFC

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