Automotive News South Africa

PSA Group, VT Holding to strengthen Peugeot brand in SA

PSA Group and VT Holding have finalised their joint-venture agreement which aims to strengthen the Peugeot brand in South Africa.
PSA Group, VT Holding to strengthen Peugeot brand in SA

The retail expertise of VT Holding will reportedly be a great asset for PSA Group as it has a strong expertise and more than 200 points of sale in the world.

This 51/49 joint venture was sealed at the beginning of the month and lays the ground for a strategic partnership between both companies. This agreement will allow the Peugeot brand to strengthen its position in South Africa through an upgrade of the entire value chain.

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