The CMO Conference, taking place on 11-12 September 2012 is a high-level, strategic event, specifically designed for CMOs, marketing directors and group brand executives. The programme will look at the crucial role the CMO plays in guiding corporate strategy and will deliver real-world solutions for today's challenges and strategic guidance to prepare for the future business of marketing.
In the current economy where budgets are tight and customers have more control than ever, CMOs play a crucial role in guiding corporate strategy and contributing to the financial bottom-line. However, in the hyper-connected, fast changing and challenging business world, this is no easy task.
CMOs must constantly develop new strategies to build and manage their brands, and engage with today's empowered consumers. They also need to improve their digital and technical skills, manage the talent in their marketing teams and develop strategic leadership skills in order to become key members of the C-suite.
IBM's first ever global CMO survey found that the four key issues CMOs are facing today are data explosion, dealing with social media, the growth of channel and device choices, and shifting consumer demographics.
Don't get left behind. Be part of this exclusive event; engage in high-level discussions and prepare yourself for the future business of marketing.
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