Chief marketing officers conference - preparing for the future of marketing

In the current economy where budgets are tight and customers have more control than ever, CMOs play a crucial role in guiding corporate strategy and contributing to the financial bottom-line. However, in the hyper-connected, fast changing and challenging business world, this is no easy task.

CMOs must constantly develop new strategies to build and manage their brands, and engage with today's empowered consumers. They also need to improve their digital and technical skills, manage the talent in their marketing teams and develop strategic leadership skills in order to become key members of the C-suite.

IBM's first ever global CMO survey found that the four key issues CMOs are facing today are data explosion, dealing with social media, the growth of channel and device choices, and shifting consumer demographics.

Don't get left behind. Be part of this exclusive event; engage in high-level discussions and prepare yourself for the future business of marketing.

Get real world solutions from top companies such as FNB, Microsoft, Edgards, Oracle, IBM, and many more...

To read more and view the full brochure: CMO Conference 2012

TOPICS AND SPEAKERS INCLUDE:

Insights into the IBM Global CMO Study - why data matters
Dario Debarbieri, Marketing Executive: Software Group Middle East and Africa, IBM

The evolving role of the CMO
Melanie Botha, Director of Marketing and Operations, Microsoft South Africa

How brands are driving company value
Dr Roger Sinclair, Academic Partner, US based Prophet Brand Strategy and Former Professor: Marketing and Head of Department, Wits

Hidden in plain sight: Demand-driven innovation and growth as a key future strategic marketing imperative
Dr Ulrich Meyer-Höllings, Associate Director, Vivaldi Partners South Africa

New markets, new mindsets - unlocking the secrets to good business in low-income markets
Dr Tashmia Ismail, Head of BoP, GIBS

Building and managing outstanding brands in an increasingly competitive environment
Bernice Samuels, Chief Marketing Officer, FNB

The journey to customer loyalty - a customer centric approach
Belinda Godfrey, Marketing Executive, Edgars, Boardmans and Red Square

Leveraging the power of social media - humanising your brand and driving business results
Amanda Sevasti, Account Director, social@Ogilvy

Mobilized marketing - driving sales, engagement and loyalty through mobile devices
Jeff Hasen, Chief Marketing Officer, Hipcricket & author of Mobilized Marketing (International expert)

The importance of truth in marketing research information
Dr Jan Hofmeyr, Chief Researcher: Behaviour Change, TNS Global

Data explosion management - and the insights it brings
Martin Dhlamini, Marketing Director, Oracle South Africa

Marketing ROI - can we measure it?
Prof. Geoffrey Bick, Professor of Marketing, UCT Graduate School of Business

Using scenario planning and rapid adaptive strategies to position and manage brands in turbulent business environments
Patrick Collings, Managing Partner, Sagacite

Managing increased complexity and ambiguity in the business environment
Prof. Walter Baets, Director, UCT Graduate School of Business

Who should attend?

• Chief Marketing Officers
  
• Marketing Directors
  
• Group Marketing Managers
  
• Sales Executives
  
• Group Brand Directors
  
• Chief Executive Offices

REGISTRATION FEE:
R9 250 (incl. VAT)
The above fee includes lunch, refreshments, parking and conference material for the 2-day event.

For MORE INFORMATION, contact Maureen du Toit: or 083 226 6657
To BOOK, contact Maxine Pretorius: or 011 706 6009