Generate more leads
- 1. Branding and Strategy:
Before you start looking at the actual web site development you need to look at branding and strategy. This point is key to sort out who you are talking to what you are saying and which are the key messaging and visual standards you wish to apply to your website and marketing plan.
- 2. Website Design
The website design portion needs to ensure that you are both able to publish your latest information as well as generate leads from your website. Key features of an optimally designed site would be that it builds trust, adds value to your clients and are easily updated.
It is important that you address key factors such as keywords, sitemaps, wireframes, designs and programming during this process.
- 3. Website Content
Although website content creation occurs during the design process it is important to note that waiting for actual web content could hold-up your development. To address this it needs to be a priority to create web ready content which is mindful of the branding as well as the website design goals.
A clear content strategy is key to the success of your website at launch as well as continued successes.
- 4. Create Content
As outlined above a steady stream of content needs to be created and published to ensure that you continuously build trust and ensure returning visitors.
- 5. Content Promotion
Once your content strategy is in place, you need to look at ways in which you are able to do content and inbound marketing, below some key inbound marketing methods are discussed in more detail.
- 6. Search Engine Optimisation
As reviewed as part of your web design process the keywords and content created should ensure optimal placement of your content on search engines, which in turn provides a steady stream of visitors.
- 7. Social Media
Your social media channels and content marketing features high as part of your content strategy. Creating and marketing key content which would ultimately sway followers to become brand promotors.
- 8. Email marketing
Digital newsletters have been a staple for marketing and drawing visitors to your website. Key focus should be given to the content, design and sending of these communications. Timing is everything and it needs to be done as part of your content strategy.
- 9. Analytics
One of the benefits about on-line marketing is the fact that you are able to measure results. To test and adjust your content strategy it is important that all available analytics are reviewed to ensure that you are able to make adjustments to your strategy to maximise your site and marketing potential.
Click here>> http://blog.krazyboyz.co.za/322/how-to-generate-more-leads-from-your-website/ to review an easy to use infographic which will allow you to address all the major points to consider when you are looking at a lead generation plan.
Ripple Digital's press office
- Why responsive design is vital 10 Aug 2017
- Some SEO mistakes you need to not make 20 Jul 2017
- Labotec turns to Ripple Digital for their new online presence 26 Jun 2017
- ThisIsMe, a solution to online fraud and identity theft in South Africa 3 Mar 2015
- Generate more leads 21 Jan 2015
The Foschini Group