The initial campaign highlighted the brand’s manifesto of a world of choices and signature experiences while affirming the brand positioning of “worldwide resorts- all-inclusive experiences.
Olivier Hannaert, MD of Club Med Southern Africa, notes that in this snow manifesto video, Club Med once again sets out to amaze consumers by showcasing the pleasures of all-inclusive holidays, this time in the snow, with no stress, no constraint, a mountain of experiences both on skis…and off skis.
“A true ode to the freedom of rediscovering oneself, told through the eyes of an amazed woman sharing the experience she is living with her family at Club Med, with the spectator,” says Hannaert.
As with the previous campaign, Club Med and its global agency, Fred & Farid, trusted the director Nan to give life to the Club Med experience in a surprising and emotional way. Thanks to a multi-camera setup, inclusive of onboard camera, mobile video, GoPro, and more, Nan plunges the spectator into this family life and into the snow resort via in an immersive and genuine way, contributing to anchoring Club Med in its time.
On top of the snow manifesto brand movie, Club Med produced short videos to introduce its top signatures which have also just been released.
“Each and every signature is a visible and tangible proof of experience attesting to the brand’s ‘frictionless’ positioning and the endless possibilities it offers. It is also an opportunity to showcase those who are hiding behind each of these signatures: the GOs, who, every day in every single Club Med resort around the world, place their professionalism, expertise and caring at the service of clients so that they can enjoy the experience of a lifetime,” says Hannaert.
Through this worldwide and digital Playground, Club Med highlights the uniqueness of its premium snow offer. Hannaert concludes: “Club Med’s ambition for snow is strong: become the world leader by deploying its all-inclusive premium offer across the globe."
