John J. Coetzee, CEO at Green Worx, is proud of this achievement. “This certification is the culmination of many years of hard work. We don’t believe in ‘greenwashing’ – which not all South African manufacturers can claim. Our products, and all of the ingredients used to create them, have a great impact on dirt, and no impact on the environment. That’s our commitment to creating a world that is cleaner, greener and smarter.”
The GreenTag Programme is intended to fill a current void, nationally and internationally, for a consistent green product rating scheme that is scientifically derived, life cycle assessment-based, and includes appropriate assessment of whole of life and holistic sustainability. “This is essential to real credibility in the industry, avoiding fly-by-night organisations that play on the need to retain precious resources in order to make a quick profit,” says Coetzee.
“We’re proud to display the GreenTag logo on our labels, and are committed to continue manufacturing products that are worthy of the certification,” he concludes.
