More than 3 500 adults from all walks of life were interviewed and the combined results from all interviews were used determine a specific brand's penetration in the marketplace and the brand's relative strength amongst its users and non-users.
It's clear that short-term insurer OUTsurance continues to be a firm favourite with Sunday Times readers, being voted top brand in either the business-to-consumer or business-to-business categories, time and time again. This year is certainly no exception: in addition to winning the business-to-business category, they achieved a commendable second position in the business-to-consumer category.
In response to this year's results, Peter Cronjé, Head of Marketing at OUTsurance says that "winning an esteemed award like this is not something we'll ever get used to. We genuinely appreciate the South African public's vote of confidence and we hope that we'll get to impress you even more in the years to come.
"At the same time, it needs to be said that without the combined efforts of each and every OUTsurance staff member, we would not be the brand we are today. It's these guys that we depend on to make sure that we deliver on our promise of making sure our clients always get something out."About OUTsurance OUTsurance
has established itself as the leader in the direct insurance
market offering car insurance
, home insurance
and business insurance
. OUTsurance has now also expanded its product offering into the life insurance
market, offering cover in case of death, disability or critical illness. For awesome service and affordable insurance premiums that will suit your budget, get an insurance quote from OUTsurance.