Starcom US most awarded media agency in The Gunn Report for Media

17 Feb 2017

Starcom US, OMD and Heineken top the lists in The Gunn Report for Media, the global evaluation of media innovation and success. It summarises the overall media performance in the year January to December 2016, based on the results of the most important global, regional and national media creative award contests, spanning 40 markets.

Most awarded media agencies in the world 2016

2. Mindshare India
3. PHD New Zealand
4. OMD US

Most awarded media agency networks in the world 2016

2. Starcom MediaVest
3. PHD
4. Mindshare

Most awarded advertisers in media in the world 2016

2. Coca-Cola
3. McDonald’s
4. KFC

Most awarded countries in media 2016

2. UK
3. India
4. China

Media campaigns of the year 2016 (not ranked)

• Ariel, ‘Removing The Stains Of Social Inequality. Share The Load’, Mediacom (Mumbai)
• Burger King, ‘McWhopper’, Y&R Media New Zealand (Auckland)
• DB Export, ‘Brewtroleum’, PHD New Zealand (Auckland)
• Louis XIII Cognac, ‘#NotComingSoon’, Fred & Farid (New York)
• Manulife, ‘The Price Of Living 2040’, PHD (Hong Kong)
• Microsoft, ‘Tomb Raider Survival Billboard’, EMT/Dentsu Aegis (London)
• Sainsbury’s, ‘Starting The Gift Of Reading At Christmas’, PHD (London)
• Swedish Tourist Association, ‘The Swedish Number’, Ingo (Stockholm)
• The Art Institute of Chicago, ‘Van Gogh BnB’, Starcom Mediavest Group (Chicago)

Creativity and efficiency are not antithetical

Isabelle Musnik

Journalist Isabelle Musnik, editor of The Gunn Report for Media, says, “The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them, as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical.

“Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before.”

The Gunn Report Book and Showreel of the Year 2016 DVD will be available in mid-March and will include The Gunn Report for Media 2016. Additionally there will be ‘messages to the industry’ by guest essayists Mike Cooper, CEO of PHD Worldwide who will share his thoughts on how artificial intelligence will propel media to the forefront of the process; and Nils Andersson, creative president of TBWA\Asia who will address the art and craft of creative in an era of machines.

For more information, go to www.gunnreport.com.