Egg Films' Verushka Vogt has directed a series of short documentaries over the past five months for Power Play, South Africa's most popular energy drink. The first documentary on DJ ID went straight to the top of YouTube's South African chart and currently has over 26 000 views with the campaign's channel on more than 100 000 views. The Power Play Heroes campaign was conceptualised by Hello World's creative team of Theo Ferreira, Mark Northcroft and Jelena Jovanovic.
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