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Investec content linked to Keith Rose commercial inspires

To build the backstory of the latest Investec commercial titled “ProMaths”, writer director Yolande Botha from The Brave Cartel was commissioned to head the team that created the piece of branded content that runs alongside it online.
Industry giant Velocity Films produced the slate of commercials, directed by legendary director Keith Rose, as well as the various content pieces that link to the commercials and the brand’s positioning “Out of the Ordinary”.

The 2:36 min content piece titled “An out of the ordinary initiative” introduces us to the inspiring, passionate people behind the ProMaths programme that Investec spearheads and it tells more of Lindiwe Zondo’s story – the young woman who features in the TV commercial. Despite growing up in poverty, through the ProMaths programme she excelled in Maths and Science and is now an engineer in mining.

Shot in Sandton, Soweto, Joburg CBD and a mining village near Rustenburg, the production was managed by Velocity producer Grant Risseeuw.

In dealing with the important issue of education in South Africa Botha says: “Interviewing people who are actively doing something that betters the future of our country is incredibly humbling. No job is as rewarding as creating content that promotes the uplifting work of amazing people.”


Investec Promaths - An Out of the Ordinary Initiative from Yolande Botha on Vimeo.

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The Brave Cartel
With a background in ad agencies, The Brave Cartel is a collaborative production company that specialises in concept development, writing and production of branded content and short films.
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