McCann recently commissioned Howard Audio to score an original track for their latest commercial, "Wire Car". The music had to tell the story as the voice-over only appears at the end of the spot. The agency wanted a quirky track that could emotively captivate the brand essence. Adam Howard laid down a base of claps, finger clicks and some good ol' thigh slaps to get a fun beat going. In keeping with the folksy acoustic style, guitars were added by Andy Innes - Guitarist and musical director for Johnny Clegg. Our very own Lebo Maboa, audio engineer and music producer at Howard Audio, featured on vocals and electric guitars.
Watch the commercial below
South African Tourism and Ireland/Davenport asked Howard Audio to compose a track for their latest TV Commercial. The music was scored to an upbeat tempo to echo each scene. This is is just one of many commercials commissioned to Howard Audio by this prestigious client.
Watch the commercial below
