Entries for the Wine Label Design Awards 2017, sponsored by Rotolabel and convened by Winemag.co.za, open on 9 January 2017 and close on 17 February 2017.
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle; and 4) labels forming a series – no price constraints. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
Wines must be commercially available and the minimum stock requirement is 100 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale. An entry fee depending on category applies.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a ‘People’s Choice’ winner. The award ceremony takes place on 29 March. The entry kit will be available online shortly.
