The award show honours South African creative teams and individuals for their innovative use of social and digital media, and technology which help to promote organisations and brands in ground-breaking ways.
This year’s event was trending at the number 5 spot globally and at number 1 in South Africa on Twitter. The organisers also received a record number of entries from a record number of brands across 41 categories. See list of winners below and click here to view a gallery of images taken at the event.
Gold winner – 2017
Most Innovative Use of Social Media
SuperSport – Euro 2016 by Levergy
Silver winner – 2017
Most Innovative Use of Social Media
Mango Airlines – #iFlyMango by Flow Communications
Bronze winner – 2017
Most Innovative Use of Social Media
M-Net – Harry Potter Pop up Channel by Levergy
Gold winner – 2017
Most Innovative Use of Digital Media
Lufthansa – Swiss Guesstinations by Artifact
Silver winner – 2017
Most Innovative Use of Digital Media
Unilever – Blue Band Good Breakfast Challenge by Liquorice
Silver winner – 2017
Most Innovative Use of Digital Media
South African Breweries – Beer Finder by Joe Public
Bronze winner – 2017
Most Innovative Use of Digital Media
Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives
Gold winner – 2017
Outstanding Social Customer Care
LG Electronics South Africa – ‘Mobile’ by Clockwork Media
Silver winner – 2017
Outstanding Social Customer Care
Mango Airlines by Flow Communications
Gold winner – 2017
Blogging Excellence
Rhino Africa Blog
Silver winner – 2017
Blogging Excellence
Gauteng Tourism Authority by Flow Communications
Bronze winner – 2017
Blogging Excellence
Bayer Animal Health – The Pawspective by G&G Digital
Gold winner – 2017
Mobile Marketing Excellence
Unilever – Blue Band Good Breakfast Challenge by Liqourice
Silver winner – 2017
Mobile Marketing Excellence
Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives
Bronze winner – 2017
Mobile Marketing Excellence
Lufthansa – Swiss Guesstinations by Artifact
Gold winner – 2017
Best Use of Social Media to Research and Evaluate
African Sports Landscape Audit by Levergy
Silver winner – 2017
Best Use of Social Media to Research and Evaluate
South African Society of Anesthesiologists by Flow Communications
Gold winner – 2017
Best Low Budget Campaign
South African Breweries – SA Brew by Joe Public
Silver winner – 2017
Best Low Budget Campaign
Next Engage – My Chocolate Box
Bronze winner – 2017
Best Low Budget Campaign
Milky Lane #SwirlySmiles by Sauce Advertising
Gold winner – 2017
Most Viral Campaign
DHL Express South Africa ‘Knysna Fires’ by HaveYouHeard
Silver winner – 2017
Most Viral Campaign
Vodacom NXT LVL Soccer by Ogilvy & Mather
Bronze winner – 2017
Most Viral Campaign
Tetra Pak South Africa – Milk for Change by Arc South Africa
Gold winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Lufthansa – Swiss Guesstinations by Artifact
Silver winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Rogerwilco – Wolf Content Strategy
Silver winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
SuperSport by Levergy
Bronze winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Vodacom - Google Shopping Ads by MEC South Africa
Gold winner – 2017
Best Integrated Marketing Campaign
Chicken Licken – Afronaut by Joe Public
Silver winner – 2017
Best Integrated Marketing Campaign
Chicken Licken – Pharaoh by Joe Public
Bronze winner – 2017
Best Integrated Marketing Campaign
New Balance – Feel the Fire by Levergy
Bronze winner – 2017
Best Integrated Marketing Campaign
Vodacom – Play Everyday by Team Red
Gold winner – 2017
Best Online PR Campaign
Ster-Kinekor – GhostBusters Activation by Flow Communications
Silver winner – 2017
Best Online PR Campaign
Janssen Pharmaceutica – My ADHD by G&G Digital
Bronze winner – 2017
Best Online PR Campaign
DNAlysis – MygeneRX by G&G Digital
Gold winner – 2017
Most Innovative App Developed by a Corporate
Next Engage – Cell C GetMore by Stratitude
Double gold winner – 2017
Excellence in Content Marketing
Chicken Licken – Afronaut & Pharaoh Campaigns by Joe Public
Silver winner – 2017
Excellence in Content Marketing
NBC Universal – Universal Channels Characters Uncovered by Clockwork Media
Bronze winner – 2017
Excellence in Content Marketing
Reckitt Benckiser – Dettol Back to School by Arc South Africa
Silver winner – 2017
Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
Distell – Amarula Name them Save Them by Liqourice
Bronze winner – 2017
Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
Next Engage – Cell C GetMore by Stratitude
Gold winner – 2017
Best Community Engagement Award
Distell – Amarula Name Them Save Them by Liqourice
Silver winner – 2017
Best Community Engagement Award
Unilever – Closeup #MakeYourMove by The Niche Guys
Bronze winner – 2017
Best Community Engagement Award
Cricket SA – Social Media by Ideation Station
Gold winner – 2017
Best Online Competition
Burger King – SWHopper by Jupiter Drawing Room CPT
Silver winner – 2017
Best Online Competition
South African Breweries – Brutal Fruit Bless Yourself by Joe Public
Bronze winner – 2017
Best Online Competition
Unilever #MakeYourMark by the Niche Guys
Gold winner – 2017
Most Innovative Gamification Campaign
AutoTrader – Coty Drag Race by Liqourice
Silver winner – 2017
Most Innovative Gamification Campaign
Lufthansa – Swiss Guesstinations by Artifact
Bronze winner – 2017
Most Innovative Gamification Campaign
Ster-Kinekor – Regression by Clockwork Media
Bronze winner – 2017
Most Innovative Gamification Campaign
Sanlam – Wealthsmiths TM’s Quest by Colourworks
Gold winner – 2017
Best Social Media Reach from an Event
Audi South – Africa Bowling Lab by Levergy
Silver winner – 2017
Best Social Media Reach from an Event
LG Electronics South Africa – V20 by Clockwork Media
Bronze winner – 2017
Best Social Media Reach from an Event
Reckitt Benckiser – Dettol Back to School by Arc South Africa
Gold winner – 2017
Best Revenue-Generating Marketing Campaign/Event
Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound
Silver winner – 2017
Best Revenue-Generating Marketing Campaign/Event
City SightSeeing – Cape Point Explorer Launch by Flow Communications
Bronze winner – 2017
Best Revenue-Generating Marketing Campaign/Event
Reckitt Benckiser – Dettol Back to School by Arc South Africa
Gold winner – 2017
Best Corporate Community Engagement Manager Award sponsored by Flow Communications
Annie Kolatsis – Coca-Cola SA by Wunderman
Silver winner – 2017
Best Corporate Community Engagement Manager Award sponsored by Flow Communications
Martha Van Zyl – Nashua by G&G Digital
Gold winner – 2017
Best Corporate Website
Afriski Mountain Resort by Gearbox Creative
Silver winner – 2017
Best Corporate Website
Beyers Chocolates by Stratitude
Bronze winner – 2017
Best Corporate Website
Cape Town Tourism by Fogg Experiential Designs
Bronze winner – 2017
Best Intranet
Vat IT by Flow Communications
Silver winner – 2017
Best Online Newsletter
Beyers Chocolates by Stratitude
Bronze winner – 2017
Best Online Newsletter
Indwe Risk Services by Stratitude
Gold winner – 2017
Best Marketing Automation Campaign
Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound
Silver winner – 2017
Best Marketing Automation Campaign
Unilever – Knorr Dinner on Demand by Liquorice
Bronze winner – 2017
Best Marketing Automation Campaign
PNet App Launch by Joe Public
Gold winner – 2017
Best Virtual Reality Marketing Campaign
Lufthansa – Swiss Guesstinations by Artifact
Silver winner – 2017
Best Virtual Reality Marketing Campaign
Rhino Africa – Welcome to our World 360
Bronze winner – 2017
Best Virtual Reality Marketing Campaign
Unilever – Lifebuoy – Global Handwashing Day by The Niche Guys
Gold winner – 2017
The New Generation Social Wiz Award sponsored by Flow Communications
Jessica Friedman - CopperTable
Gold winner – 2017
Digital Brand of the Year Award sponsored by Gather Online
Chicken Licken – Joe Public
Gold winner – 2017
Online Strategy of the Year Award
Nashua – G&G Digital
Gold winner – 2017
Top Graphic Designer Award
Aldo Pulella – Joe Public
Gold winner – 2017
The Legacy Award
Unilever – Domestos - The Niche Guys
Gold winner – 2017
New Generation Overall Social and Digital Corporate Winner Award
Chicken Licken
Gold winner – 2017
New Generation Overall Agency of the Year Award sponsored by R-Squared Digital
Joe Public – Connect Joe Public
Gold winner – 2017
The New Generation Outstanding Student Award sponsored by Flow Communications
Makoma Maponya – Hike for a Girl Child – University of Johannesburg
Gold winner – 2017
Most Innovative Digital Campaign by a Small Agency
Mobitainment & Brainbow Conscious Creatives – Procter & Gamble Ariel-Impossible made Possible
Silver winner – 2017
Most Innovative Digital Campaign by a Small Agency
Platform 5 Digital – Tiger Brands Beacon let the Hunt Begin
Bronze winner – 2017
Most Innovative Digital Campaign by a Small Agency
TWOAM – Hasbro NerfBlaster Masters
Bronze winner – 2017
Most Innovative Digital Campaign by a Small Agency
Kilmer & Cruise – Hill's Pet Nutrition – Hills Dermo Smash
Gold winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
Team Red – Vodacom Play Everyday
Silver winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
MediaCom – Procter & Gamble Gillette_MovesLikeNoOther
Bronze winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
MediaCom – Times Media Films Fantastic Beasts
Gold winner – 2017
Most Innovative Social Media Campaign by a Small Agency
Arc Interactive – HIVSA Choma – Always on Campaign
Silver winner – 2017
Most Innovative Social Media Campaign by a Small Agency
Edge Digital – JSC ‘Judges Matter’
Bronze winner – 2017
Most innovative Social Media Campaign by a Small Agency
Next Engage – Stratitude – My Chocolate Box
Gold winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Joe Public – South African Breweries – SAB Beer Finder
Silver winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Levergy – SuperSport Euro 2016
Bronze winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
MEC South Africa – Vodacom ‘NXT LVL Youth Day’
Bronze winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Wunderman – Vitamin Water Putting skip into Skip Ads
Gold winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
CBR Marketing Solutions – Bidvest McCarthy Driving Happiness
Silver winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
MediaCom – Procter & Gamble – Ariel
Bronze winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
Techsys Digital – TFG Amped Up
Bronze winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
Sauce Advertising – Steers ‘Salt BAE’
Gold winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Arc Interactive – Dis-Chem
Silver winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Flow Communications – Constitution Hill
Bronze winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Flow Communications – National Department of Tourism
Gold winner – 2017
Best Integrated Marketing Campaign by an Agency
MediaCom – Procter & Gamble – Ariel
Silver winner – 2017
Best Integrated Marketing Campaign by an Agency
Joe Public – Chicken Licken – Afronaut
Bronze winner – 2017
Best Integrated Marketing Campaign by an Agency
Mindshare South Africa – Yum KFC_Soundbite
Bronze winner – 2017
Best Integrated Marketing Campaign by an Agency
Promise Group – Renault KWID
Gold winner – 2017
Best Agency Community Engagement Manager Award
Leane Coetzee – Wunderman
Silver winner – 2017
Best Agency Community Engagement Manager Award
Lenin Rajgopaul – Joe Public
Bronze winner – 2017
Best Agency Community Engagement Manager Award
Melanie Feris – Flow Communications
