Sprout's growth calls for a digital operations director
With more than 15 years' experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month.
Stijn Smolders, Sprout CEO, commented, “We are delighted to have Ulrike join our team. Not only does she complement our agency culture, but she brings an abundance of experience and talent that will provide the support and structure that the busy agency needs.”
Ulrike understands the full marketing spectrum having built up a career working on client side. She’s also worked in small to medium-sized agencies, as well as in global networks before moving into business operations on a senior level.
Her international experience gained from working in different countries, and immersing herself in different cultures has afforded Ulrike insight into why people think and behave the way that they do. This understanding helps her get the best out of people, to work collaboratively and is of great value to both the agency and its clients.
“I am an advocate for change in today’s fast-paced digital world. I thrive on change and lead teams through change positively and passionately. I’m not easily deterred and am able to manage difficult situations diplomatically,” expressed Ulrike.
Most recently she headed up the client services' and operational team at Titan Digital. And, prior to that she was a global digital account director at Liquorice DigitasLBi, part of Publicis Worldwide.
Fanta, Philips Consumer Electronics, Philips Domestic Appliances, Roche, Novo Nordisk, Amarula, Gordon’s Gin, White Ribbon, and Tchibo (German multinational retailer, majority shareholder of Beiersdorf) are just some of the brands Ulrike has worked on.
Ulrike concluded, “I am so looking forward to working with the Sprout team on some of the leading digital marketing brands in South Africa.”
Sprout's press office
- The importance of creative in today's data-driven marketing industry 14 Sep 2017
- Sprout's growth calls for a digital operations director 12 Sep 2017
- Sprout wins Google Bonanza 18 Aug 2017
- DoubleClick Connect event 2017, Dublin 13 Jul 2017
- Blend people, data and technology for programmatic success 14 Jun 2017