The companies announced that new digital subscribers to the New York Times who commit to a one-year term would get free access to Spotify Premium with its 30 million songs and two billion playlists.
The offer, which proves access to the daily's digital content for $5 a week, is for US residents who are not current subscribers of the Times or Spotify.
"At the Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives," said Meredith Kopit Levien, executive vice president and chief revenue officer of the newspaper.
"News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both the Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription."
Normally the digital "all-access" subscription to the Times is $6.25 per week, and ad-free Spotify Premium is $9.99 per month.
The Times, which has been struggling financially as it transitions to a more digital focus, announced recently it had more than three million subscribers, including two million with digital-only subscriptions.
Sweden-based Spotify has some 43 million subscribers, according to the research firm MIDiA, which is well ahead of Apple Music's 20.9 million.
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
