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Pantone #ColorOfTheYear for 2018: Ultra Violet

Last year the Pantone colour of the year was greenery, the year before was the Rose quartz and Serenity blend, and for 2018 it's a deep, dreamy shade - Ultra Violet. Here's what it stands for.
Pantone #ColorOfTheYear for 2018: Ultra Violet

Pantone is the global authority on colour, and at the end of each year artists, designers and stylists eagerly anticipate the shade set to feature simply everywhere in the coming months.

According to Leatrice Eiseman, executive director of the Pantone Color Institute, 2018's Ultra Violet shade is meant to imbue qualities of “thoughtful originality, ingenuity, and visionary thinking,” as we step into the future.

The design-minded set have been sharing their views on social media:

While many are convinced the shade is in honour of deceased rocker Prince, who would have turned 60 in 2018, Pantone released a slightly different shade for him four months ago called Love Symbol #2:

Click here for more on how each year’s hue is selected, visit the official Pantone website for the Limited Edition Colour of the Year 2018 Formula Guide and Color Guide and click here to download the bronze Cannes Lions 2017-winning Pantone Studio for iOS.

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