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Celebrating our heritage with All Gold

A limited edition collector's item
All Gold tomato sauce is deeply entrenched in South African food culture. As a celebration of that heritage, and the heritage of a family favourite, All Gold worked with Just Design to produce two very iconic limited edition bottle designs.


The first design centres around ‘crammed full of tomatoes’ - the very essence of All Gold tomato sauce - while the second is a tribute to ‘local flava’ - South African-isms that we all relate to. Fun, playful and quirky, these illustrative designs have helped to push the brand into a realm of youthful frivolity.

This theme was carried through to the media launch where All Gold fans – young and old – got to test their own creativity with paint, glitter, textures and everything inbetween!

Only two million of the bottles are being produced – so you had better rush into store to get your hands on what is sure to be hot property in the sauce aisle.


About Just Design

For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.

About All Gold

All Gold is a heritage South African brand that is part of the Tiger Brands stable. It has been around since 1908, with All Gold Tomato Sauce firmly cemented in the lives of all SA consumers. All Gold Tomato Sauce is the undisputed market leader, and the brand as a whole offers sauces, tinned tomato products, jams and pasta sauces.

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