DDB wins gold at the Apex Awards
“An idea can turn to dust or magic, depending on the talent that rubs against it.” - Bill Bernbach
The campaign that won gold increased the revenue of our client by over 50% in six months. It executed a disruption strategy that made consumers question the status quo of the industry and, for the first time, really take a serious look at the client's offering in the hope of being set free from remaining a hostage to a service that was designed to confuse. The result was 665% more new customers than what the client-set objective was.
The incredible achievement is testament of the smart but also hard work of the DDB team and they expect to see many more in the future.