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Pendoring 2016 winners - King James reigns supreme

29 Oct 2016

Advertising agency, King James has won Pendoring's sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign.

Pendoring 2016 winners - King James reigns supreme

The Umpetha Award for the best advertisement in an indigenous language other than Afrikaans is shared between Ogilvy & Mather, Johannesburg, for its radio ad for KFC, Slyza Tsotsi 3 and The Odd Number, also for a radio ad Umsebenzi for BBC Brit. Both ads are in Zulu.

Both the Prestige Award and the Umpetha Award consist of an overseas study tour worth R100,000.

Carina Bonse and Gabi van Niekerk from Red & Yellow School of Logic and Magic in Cape Town won the Overall Student Award with their entry Die water is perfek! in the category Integrated Campaign. They will share the R10,000 for the best Afrikaans work in the student category. Their campaign was also the only student entry that took gold.

The winners were announced at the Vodacom World in Midrand on 28 October.

Pendoring 2016 Winners

Television/Cinema Commercials – Production budget exceeding R1 million

(Sponsored by kykNET)

Silver

Title: Hierdie man bou ŉ ruimtetuig

Agency: Mullen Lowe, Cape Town

Advertiser: GWK

Language: Afrikaans

Television/Cinema Commercials – Production budget under R1 million

(Sponsored by kykNET)

Silver

Title: Afsê

Agency: DPK

Advertiser: Liedjie.com

Language: Afrikaans

Silver

Title: Die celeb-jagter

Agency: DPK

Advertiser: Aardklop Nasionale Kunstefees

Language: Afrikaans

Non-Broadcast Video & Film

Silver

Title: Campaign: Elke woord is 'n meesterstuk

Agency: King James Group

Advertiser: Sanlam

Language: Afrikaans

Internet Commercials; TV Trailers; Content Promos; Branded Content Video

No Award

Radio Communication

Gold

Title: Slyza Tsotsi 3

Agency: Ogilvy & Mather, Johannesburg

Advertiser: KFC

Language: Zulu

Gold

Title: Umsebenzi

Agency: The Odd Number

Advertiser: BBC Brit

Language: Zulu

Silver

Title: Campaign: Lugtyd-oordrag

Agency: FCB 1886

Advertiser: Cell C

Language: Afrikaans

Silver

Title: Campaign: A War of Words

Agency: FCB, Johannesburg

Advertiser: Netflorist

Language: Afrikaans & Sotho

Silver

Title: Campaign: Bad Parts

Agency: FCB, Johannesburg

Advertiser: Toyota

Language: Afrikaans & Zulu

Silver

Title: Multi Terrain “Directions”

Agency: FCB, Johannesburg

Advertiser: Lexus

Language: Zulu

Silver

Title: Jan

Agency: FCB, Cape Town

Advertiser: BMW Motorrad

Language: Afrikaans

Silver

Title: Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2

Agency: Ogilvy & Mather, Johannesburg

Advertiser: KFC

Language: Zulu

Silver

Title: Campaign: Street Movie Reviews

Agency: Ogilvy & Mather, Johannesburg

Advertiser: MultiChoice DStv

Language: Zulu

Silver

Title: Sterfbed

Agency: DDB South Africa

Advertiser: SABC TV Licences

Language: Afrikaans

Silver

Title: Tronklied

Agency: Joe Public

Advertiser: One School at a Time

Language: Afrikaans

Newspaper Advertising

Gold

Title: Campaign: Hilux’ tjie

Agency: FCB, Johannesburg

Advertiser: Toyota

Language: Afrikaans

Silver

Title: Menigte

Agency: OpenCo

Advertiser: Apartheid Museum

Language: Afrikaans

Magazine Advertising

Silver

Title: Campaign: Loop voor jy jou vasloop

Agency: Joe Public

Advertiser: PNet

Language: Afrikaans

Posters

Silver

Title: Campaign: Flitskaarte

Agency: Promise Brand Specialists

Advertiser: CNA

Language: Afrikaans

Websites, Microsites, Mobile Applications & Sites (Sponsored by Media24)

No Award

Original Afrikaans

(Sponsored by Dagbreek Trust)

Silver

Title: Rampartytjie

Agency: FCB, Johannesburg

Advertiser: Toyota

Language: Afrikaans

Retail Communication

Silver

Title: Campaign: Verander haar deuntjie met ’n steentjie

Agency: Ninety9Cents Communications

Advertiser: Winhall & De Stadler Jewellers

Language: Afrikaans

Craft

Craft: Editing

Silver

Title: Die Mystic Boer

Agency: King James Group

Advertiser: Sanlam

Language: Afrikaans

Craft: Performance

Silver

Title: Campaign: Slyza Tsotsi

Agency: Ogilvy & Mather, Johannesburg

Advertiser: KFC

Language: Zulu

Silver

Title: Sterfbed

Agency: DDB South Africa

Advertiser: SABC TV Licences

Language: Afrikaans

Craft: Animation

Gold

Title: Hierdie man bou ’n ruimtetuig

Agency: Mullen Lowe, Cape Town

Advertiser: GWK

Language: Afrikaans

Craft: Production Design

Gold

Title: Hierdie man bou ’n ruimtetuig

Agency: Mullen Lowe, Cape Town

Advertiser: GWK

Language: Afrikaans

Craft: Writing

Gold

Title: Campaign: Slyza Tsotsi

Agency: Ogilvy & Mather, Johannesburg

Advertiser: KFC

Language: Zulu

Silver

Title: Campaign: Lugtyd-oordrag

Agency: FCB 1886

Advertiser: Cell C

Language: Afrikaans

Silver

Title: Campaign: A War of Words

Agency: FCB, Johannesburg

Advertiser: Netflorist

Language: Afrikaans, Sotho

Silver

Title: Campaign: Stiller kajuit

Agency: FCB 1886

Advertiser: Lexus

Language: Afrikaans

Silver

Title: Vet uit die storie

Agency: Joe Public

Advertiser: Clover

Language: Afrikaans

Craft: Art Direction

Silver

Title: Campaign: Flitskaarte

Agency: Promise Brand Specialists

Advertiser: CNA

Language: Afrikaans

Craft: Music & Sound Design

Silver

Title: Campaign: A War of Words

Agency: FCB, Johannesburg

Advertiser: Netflorist

Language: Afrikaans, Sotho

Communication Design

Silver

Title: Ongemaklike stilte

Agency: 34°

Advertiser: Warwick Wines

Language: Afrikaans

Silver

Title: Teaching Typefaces

Agency: The Jupiter Drawing Room, Johannesburg

Advertiser: Reddam House

Language: Ndebele

Live Events & Activations

Gold

Title: Elke woord is 'n meesterstuk

Agency: King James Group

Advertiser: Sanlam

Language: Afrikaans

Integrated Campaign

(Sponsored by Toyota)

Gold

Title: Elke woord is 'n meesterstuk

Agency: King James Group

Advertiser: Sanlam

Language: Afrikaans

Students

Student – Television; Cinema; Video Communication; Internet Commercials

No Award

Student – Radio Communication

No Award

Student – Print Communication

Silver

Title: Nou-Nou

Tertiary Institution: Stellenbosch Academy of Design and Photography

Student: Sarah Yeats

Language: Afrikaans

Silver

Title: Campaign: Tuisbesoek

Tertiary Institution: AAA School of Advertising, Cape Town

Students: Hanno Koen & Jaco Louw

Language: Afrikaans

Student – Digital Interactive Communication

No Award

Student – Communication Design

Silver

Title: Bakgat Baard Hoër Baard Bybel

Tertiary Institution: Stellenbosch Academy of Design and Photography

Students: Carel Pretorius, Ewald Verster, Lucia Petschnig

Language: Afrikaans

Silver

Title: Breinmagnaat

Tertiary Institution: North-West University

Student: Marié Serfontein

Language: Afrikaans

Silver

Title: TP vir bome

Tertiary Institution: Vega School of Brand Leadership, Johannesburg

Students: Cheri Kustner, Helen Aadnesgaard, Gerhard Cronjé

Language: Afrikaans

Student – Craft

Craft: Illustration

Silver

Title: 30 Years of South Africa Illustrated

Tertiary Institution: AAA School of Advertising, Johannesburg

Student: Lutho Mtyamde

Language: Afrikaans

Student – Integrated Campaign

(Sponsored by the ATKV)

Gold

Title: Die water is perfek!

Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town

Students: Carina Bonse, Gabi van Niekerk

Language: Afrikaans

Silver

Title: Bakgat Baard Hoër Veldtog

Tertiary Institution: Stellenbosch Academy of Design and Photography

Students: Carel Pretorius, Ewald Verster, Lucia Petschnig

Language: Afrikaans

Silver

Title: Dis kak in die donker

Tertiary Institution: Vega School of Brand Leadership, Johannesburg

Student: Marjòrie Meijerink

Language: Afrikaans

Overall Student Award

Students: Carina Bonse, Gabi van Niekerk

Category: Integrated Campaign

Title: Die water is perfek!

Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town

Language: Afrikaans

Umpetha Award

Agency: Ogilvy & Mather, Johannesburg

Category: Radio Communication

Title: Slyza Tsotsi 3

Advertiser: KFC

Language: Zulu

Agency: The Odd Number

Category: Radio Communication

Title: Umsebenzi

Advertiser: BBC Brit

Language: Zulu

Prestige Award

Agency: King James Group

Category: Integrated Campaign

Title: Elke woord is 'n meesterstuk

Advertiser: Sanlam

Language: Afrikaans

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Elections 2024

Weekly Update EP:01 Khaya Sithole , MK Election Ruling, ANC Funding, IFP Resurgence & More

Jobs

Pendoring 2016 winners - King James reigns supreme

Pendoring 2016 Winners

Television/Cinema Commercials – Production budget exceeding R1 million

Television/Cinema Commercials – Production budget under R1 million

Non-Broadcast Video & Film

Internet Commercials; TV Trailers; Content Promos; Branded Content Video

Radio Communication

Newspaper Advertising

Magazine Advertising

Posters

Websites, Microsites, Mobile Applications & Sites (Sponsored by Media24)

Original Afrikaans

Retail Communication

Craft

Craft: Editing

Craft: Performance

Craft: Animation

Craft: Production Design

Craft: Writing

Craft: Art Direction

Craft: Music & Sound Design

Communication Design

Live Events & Activations

Integrated Campaign

Students

Student – Television; Cinema; Video Communication; Internet Commercials

Student – Radio Communication

Student – Print Communication

Student – Digital Interactive Communication

Student – Communication Design

Student – Craft

Craft: Illustration

Student – Integrated Campaign

Overall Student Award

Umpetha Award

Prestige Award

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