Sean Donovan, TBWA\Durban MD, says the acquisition was aimed at increasing the company’s digital capacity, allowing it to become more media agnostic. “We have been building our digital capability organically over the past few years. By getting the Sugar team on board, we were able to increase our digital team from about 12 to 25 people.”
Warren Haviside, former partner and ECD of Sugar and now head of the TBWA\Durban digital team, says the company was originally established in 2010 as a through-the-line agency to offer clients fresh ideas and quick turnaround times. “Our size meant we were agile enough to stake our claim in the digital space when digital campaigns became more sought-after.”
The team and its portfolio of clients, such as Jägermeister SA, Jägermeister Pan-Africa, Corona Beer, AFGRI, Bidvest Insurance, Ignite Charcoal, Stella Artois, Calgro Developments, Xpanda Security and R&B Timbers, have moved to TBWA\Durban’s offices.
