Duckworth aims to raise the profile of designers, to elevate great design and to strengthen the relationship between D&AD and the design community. To give design a louder voice, whilst still bringing all the different communities within D&AD together under one roof.
He explains "We need to make D&AD a hub for our creative community. A place where the different creatives come together. One of the things I love about D&AD are the conversations I have with people from other disciplines, from different industries, people with different ways of seeing things. I find it energising, inspiring, and creative.
“We have to work together, and the best creative work comes about when we do work together, from established greats to people embarking on a creative career, that's where the magic is. So we have to get the different communities within D&AD talking, design and advertising, sharing ideas. Embracing the “&” in D&AD.
“And by educating people about the opportunities that exist within the creative industry, and with exciting programmes like D&AD New Blood Shift, I want to help D&AD to continue to bring new kinds of people into the industry. New kinds of people with new ideas, which is so vital for us all. ”
In addition to the new President, there have been eight new creatives elected to sit on the D&AD Board of Trustees:
The D&AD Board of Trustees represent the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent. Any awarded member of D&AD is eligible to stand for election to the Board of Trustees, which is voted on by D&AD Awarded and Full members. Each elected trustee serves a term of three years and New Blood Trustees serve for a year.
For more information, visit www.dandad.org/.
