The short list will be announced in October 2015.
Shortlisted entries go on to the final round of judging in March, when winners are determined.
• Judges will see your work when it is fresh, in the media and there is a buzz about your campaign.
• More time is spent judging each entry, which cuts out judging fatigue.
• If you are first to market with an innovation or idea, you get the reward before everyone jumps on the bandwagon.
• It is easier for your team to create the case studies and get media together while the campaign is live.
