Winners announced for Pendoring Advertising Awards

With three silver and one gold Pendoring out of 10 finalists, Joe Public maintained its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications.

All the Pendoring winners pose for one last picture after a highly successful Pendoring Advertising Awards gala evening. The Awards were held on 24 October at Vodacom World in Midrand.

Selfie-time for the team at FCB Johannesburg after their gold Pendoring in the Truly South African: General category for their campaign ''Rainbow for a Rainbow Nation'' for Coca-Cola Southern Africa.

Judy Kriel a student of the North-West University won the overall student prize for her work MK-sosiaal. The award was handed over by Adriaan Basson, Editor of Beeld, on behalf of Media24, a Platinum Sponsor.

Cameron Watson (left) and Michael Wilson of King James Cape Town receive the coveted Umpetha Award for the best Truly South African work for their advertisement “The Reader” for Bell’s Whisky. The award was handed over by Franette Klerck, the General Manager of the Pendoring Advertising Awards.

South African rocker Karen Zoid (pictured) entertained the crowd at the Pendoring Advertising Awards, that was held at Vodacom World in Midrand on 24 October. Zoid was joined by Jay du Plessis, Nandi Mngoma and the Horizon Duo for the evening’s entertainment.

Coming in just behind the two front-runners was OPENCO - The Open Collaboration with one gold and two silver Pendorings. Ogilvy & Mather Johannesburg walked away with one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his innovative "Blink Projek" entry in the live events, activations and direct communications category.

In total, 25 silver and eight gold Pendoring trophies were awarded on Friday evening, but unfortunately the judges felt that none of the entries made the cut for the Prestige Award. With this in mind, the Pendoring board has decided to hold the R50,000 normally awarded to the Prestige winner over to 2015 and to add an extra competition to the 2015 Awards. This means that the 2015 Pendoring Advertising Awards will not only have bigger prize money than ever before, but that they would also offer more opportunities for creative agencies and companies to be winners. More information on the 2015 Pendoring Advertising Awards will be made available in due course.

King James Cape Town, with its truly South African television advertisement titled 'The Reader' for Bell's Whisky, won a gold Pendoring in the Truly South African - Television category and a silver in the Truly South African - Craft category for cinematography. At the end of the evening King James Cape Town was also crowned the overall winner in the Truly South African category with the Umpetha award, which earned the agency R20,000 in prize money.

FCB Johannesburg won a silver and a gold Pendoring, followed by Black River FC with one gold Pendoring. M&C Saatchi Abel Cape Town bagged two silver Pendorings and Native VML, TBWA\Hunt\Lascaris Johannesburg, DDB South Africa and The Jupiter Drawing Room Johannesburg each took home one silver Pendoring to put in their display cabinets.

In the Student category, North-West University (NWU) stood out among the crowd of tertiary institutions. NWU had five finalists, and its students took home two silver and one gold Pendoring. Judy Kriel of NWU was chosen as the overall winner in the Student category with her work for MK entitled "MK-Sosiaal", which the judges described as conceptually strong and well executed. As the overall winner, she takes home R10,000 in prize money and receives an internship at TWBA\Hunt\Lascaris Johannesburg for 2015.

Student entries from the University of Johannesburg and Vega School of Brand Leadership in Cape Town each received one silver Pendoring.

Platinum: Ads24, ATKV, kykNET, Media24. Gold: Die Burger, Huisgenoot, Rapport, Toyota. Bronze: Caxton Community Newspapers, Jacaranda FM, MyEdit, OFM, Sanlam. Partners: Adlip, DEKAT, KWV, eVati, kulula.com, Leopard's Leap Wines, Marklives.com, Newsclip, Sonovision, toeter

Complete list of winners

Winners of the 2014 Pendoring Advertising Awards:

TELEVISION/CINEMA (with a production budget less than R600,000) - Sponsored by kykNET

No Award

NON-BROADCAST VIDEO & FILM

Silver
Title: Zander
Agency: Ogilvy & Mather Johannesburg
Advertiser: Pendoring 2013

RADIO

Silver
Title: Hoekslypers
Agency: FCB 1886
Advertiser: Cell C

Silver
Title: Watsê die Jakkals?
Agency: FCB 1886
Advertiser: Cell C

NEWSPAPERS - Sponsored by ADS24

No Award

MAGAZINES

No Award

POSTERS

Silver
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound

Silver
Title: Blaaskans Bederwers (Swembad, Restourant)(Campaign)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays

DIGITAL & INTERACTIVE COMMUNICATION - Sponsored by Media24

Silver
Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg

ORIGINAL AFRIKAANS - Sponsored by ATKV

Gold
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound

Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape

RETAIL

Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape

Silver
Title: Hotel, Kegelbal (Campaign)
Agency: FCB Cape Town
Advertiser: Musica

CRAFT

Gold
Craft: Illustration
Title: Blaaskans Bederwers (Swembad)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays

Silver
Craft: Illustration
Title: Droomvakansie, Droomkar, Droomloopbaan (Campaign)
Agency: Joe Public
Advertiser: Lovers Plus

Silver
Craft: Illustration
Title: Blaaskans Bederwers (Restourant)
Agency: OPENCO - The Open Collaboration
Advertiser: World Leisure Holidays

COMMUNICATION DESIGN

No Award

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Gold
Title: Die Blink Projek
Agency: Blink Stefanus
Advertiser: Blink Stefanus

TRULY SOUTH AFRICAN - TELEVISION

Gold
Title: Picnic, Wedding (Campaign)
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv

Gold
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky

Gold
Title: Giving
Agency: Black River FC
Advertiser: First for Women

Silver
Title: Coke Bobby
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa

TRULY SOUTH AFRICAN - RADIO

Silver
Title: Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet (Campaign)
Agency: DDB South Africa
Advertiser: Wrigley Orbit

TRULY SOUTH AFRICAN - CRAFT

Silver
Craft: Illustration
Title: Mountains, Township, Football, Beach (Campaign)
Agency: The Jupiter Drawing Room Johannesburg
Advertiser: Safari Braai Products

Silver
Craft: Cinematography
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky

TRULY SOUTH AFRICAN - GENERAL

Gold
Title: A Rainbow for the Rainbow Nation
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa

Silver
Title: Be the Most Famous You
Agency: TBWA\Hunt\Lascaris Johannesburg
Advertiser: The Loeries Awards

Silver

Title: Cinemark Experience
Agency: Joe Public
Advertiser: Cinemark

Silver
Title: Fossil Biscuits
Agency: M&C Saatchi Abel Cape Town
Advertiser: IZIKO Museums of South Africa

Silver
Title: World AIDS Day WiFi
Agency: M&C Saatchi Abel Cape Town
Advertiser: MWEB

TRULY SOUTH AFRICAN - INTEGRATED CAMPAIGN

Silver
Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg

Silver
Title: KeYona
Agency: Native VML
Advertiser: Nedbank

STUDENTS

STUDENTS - TRADITIONAL MEDIA

No Award

STUDENTS - CRAFT

Silver
Craft: Typography
Title: Koloniale Bliksem Rhodes
Tertiary Institution: University of Johannesburg
Product/Service: Koloniale Bliksem Lettertipes
Student: Osmond Tshuma

STUDENTS - INTEGRATED CAMPAIGN

Silver

Title: Boksem-bier
Tertiary Institution: North-West University
Product/Service: Boksem Bier
Student: Janus Badenhorst

Silver
Title: MK NooitAlleenNie
Tertiary Institution: North-West University
Product/Service: MK
Student: Anja Kocks

STUDENTS - TRULY SOUTH AFRICAN - GENERAL

Silver
Title: Moustache, Jeans, Hair (Campaign)
Tertiary Institution: Vega School of Brand Leadership Cape Town
Product/Service: Lion Matches
Students: Michael Southey, Robyn Newham, Liezl Fourie

STUDENTS - TRULY SOUTH AFRICAN - INTEGRATED CAMPAIGN

Gold
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK Sosiale Televisie
Student: Judy Kriel

UMPETHA AWARD

Category: Truly South African: Television
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell's Whisky

OVERALL STUDENT WINNER

Student: Judy Kriel
Category: Truly South African: Integrated Campaign
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK Sosiale Televisie

PRESTIGE AWARD

Not Awarded