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Cannes Lions Special Section

#CannesLions2016: Integrated Lions winners!

The 2016 Cannes Lions Integrated award ceremony resulted in 13 awards in total.

The Grand Prix award went to BBH New York for their 'House of Cards FU' work for client Netflix:

While many entries succeeded in clever integration across a range of mediums, the winner took this further. “This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed,” said Sir John Hegarty.

View the full table of winning work below.

All the 2016 Integrated Lions winners

TitleClientProductEntrant CompanyCountryPrize
A01 (Integrated Campaign)
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDBronze Lion
THE MAN ON THE MOONJOHN LEWISJOHN LEWISADAM&EVEDDB LondonUNITED KINGDOMBronze Lion
BILD - ONLY BILD DARES TO DO THATBILDNEWSVCCP BerlinGERMANYBronze Lion
HOME FOR CHRISTMASEDEKA ZENTRALE & CO. KGEDEKAJUNG von MATT HamburgGERMANYBronze Lion
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSAGold Lion
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USAGrand Prix
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMBronze Lion
THE FIRST EVER PINTEREST YARD SALESHERWIN WILLIAMSKRYLONDEUTSCH New YorkUSASilver Lion
FREE THE KIDSUNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOMBronze Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGold Lion
THE BOYSPACIFIC BRANDS UNDERWEAR GROUP AUSTRALIABONDSCLEMENGER BBDO MELBOURNE AUSTRALIASilver Lion
ENDLESS POSSIBILITIESGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILBronze Lion
500 YEARS OF STORIESTATETATE BRITAINGREY LONDON UNITED KINGDOMBronze Lion

Click here for a reminder of the Cannes Integrated Lions 2016 Lions shortlist in full.

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