Marketing & Media News South Africa

#CannesLions2017: Radio Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Radio Lions award ceremony on 23 June 2017, with SA walking away with the Grand Prix and lots of metal!
#CannesLions2017: Radio Lions winners!
© Alinoubigh – 123RF.com

The Radio Lions celebrate creativity for the airwaves. Entries need to demonstrate ideas that are wired for sound through work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.

A total of 63 Radio Lions were awarded from the shortlist of 177, with Ogilvy Johannesburg responsible for the Grand Prix-winning campaign for KFC Double down ‘Sad Man Meal’.


Listen to the Sad Man Meal campaign in full: 'Long Red Thin Shape', 'Repeat the Punchline' and 'No one cheerses':

SA also won the following Radio Lions:

  • Y&R SA (with Y&R Hong Kong): Gui Ling Yuang Fang Herbal Tea - 'Collection of Poophemisms': Bronze Lion
  • Publicis Machine: Anti-Anxiety Medicines Biral - 'Gymboy': Silver Lion
  • FCB CT and We Love Jam CT: Bloom Pharmacy 'Flight': Silver Lion
  • FCB CT and We Love Jam CT: Bloom Pharmacy - 'Mall' and 'Flight': Silver campaign
  • FCB CT: Exclusive Books 'Penguin Classics Radio' – Orange Cover: Bronze Lion
  • TBWA in Africa and Produce Sound: Student Flights US Promo - ‘The US President’: Bronze Lion
  • Grey Africa and Fine Tune Studios: Duracell Duralock - 'Paris', 'Britney' and 'Harry': Gold campaign
  • Ogilvy JHB: KFC Virgin Mojito - 'Preschool Concert in a Dark Jacket', 'Welding Mask on a Plane', 'Costume for the Carpool': Bronze campaign
  • The WorkRoom CT was also involved in production for GGH MullenLowe Hamburg’s IKEA Storage Solutions: Silver Lion

View the full table of winning work below:

Radio Lions Winners

EntrantTitleClientProductAward
OGILVY & MATHER JOHANNESBURGREPEAT THE PUNCHLINEKFCDOUBLE DOWN BURGER Grand Prix Campaign
OGILVY & MATHER JOHANNESBURGLONG RED THIN SHAPEKFCDOUBLE DOWN BURGER Grand Prix Campaign
OGILVY & MATHER JOHANNESBURGNO ONE CHEERSESKFCDOUBLE DOWN BURGER Grand Prix Campaign
GREY AFRICA, JohannesburgPARISDURACELLDURACELL DURALOCKGold Lion Campaign
GREY AFRICA, JohannesburgBRITNEYDURACELLDURACELL DURALOCKGold Lion Campaign
GREY AFRICA, JohannesburgHARRYDURACELLDURACELL DURALOCKGold Lion Campaign
McCANN WORLDGROUP PHILIPPINES, Taguig CityLIVES 1 OF 4 "FRANK"FULLY BOOKEDRETAIL - BOOKSTOREGold Lion Campaign
McCANN WORLDGROUP PHILIPPINES, Taguig CityLIVES 3 OF 4 "NICKY"FULLY BOOKEDRETAIL - BOOKSTOREGold Lion Campaign
McCANN WORLDGROUP PHILIPPINES, Taguig CityLIVES 2 OF 4 "HANNA"FULLY BOOKEDRETAIL - BOOKSTOREGold Lion Campaign
OGILVY & MATHER JOHANNESBURGNO ONE CHEERSESKFCDOUBLE DOWN BURGER Gold Lion Campaign
OGILVY & MATHER JOHANNESBURGREPEAT THE PUNCHLINEKFCDOUBLE DOWN BURGER Gold Lion Campaign
OGILVY & MATHER JOHANNESBURGLONG RED THIN SHAPEKFCDOUBLE DOWN BURGER Gold Lion Campaign
Y&R MADRIDGPSMARISKAL ROCK RADIOMARISKAL ROCK RADIOGold Lion Campaign
Y&R MADRIDMAGIC NOODLESMARISKAL ROCK RADIOMARISKAL ROCK RADIOGold Lion Campaign
Y&R MADRIDBBQMARISKAL ROCK RADIOMARISKAL ROCK RADIOGold Lion Campaign
Y&R BRAZIL, São PauloHITLERCEPIA - CIDADANIA ESTUDO PESQUISA INFORMAÇÃO AÇÃOINSTITUTIONALGold Lion
CIRCUS GREY PERU, LimaA LOVE SONG WRITTEN BY A MURDERERVIDA MUJER ORGANIZATIONVIDA MUJERGold Lion
CIRCUS GREY PERU, LimaA LOVE SONG WRITTEN BY A MURDERERVIDA MUJER ORGANIZATIONVIDA MUJERGold Lion
McCANN WORLDGROUP PHILIPPINES, Taguig CityDIM DADS "RUFUS"NESTLE PHILIPPINESMAGGI MAGIC SARAPSilver Lion Campaign
McCANN WORLDGROUP PHILIPPINES, Taguig CityDIM DADS "PEDRO"NESTLE PHILIPPINESMAGGI MAGIC SARAPSilver Lion Campaign
FCB CAPE TOWNFLIGHTBLOOM'S PHARMACYHEALTH AND WELLNESSSilver Lion
COLENSO BBDO, AucklandVACANT STAREMARS NZPEDIGREESilver Lion Campaign
COLENSO BBDO, AucklandDRIBBLE CRYMARS NZPEDIGREESilver Lion Campaign
GGH MULLENLOWE, HamburgDOCUMENTSIKEA AUSTRIAIKEA STORAGE SOLUTIONSSilver Lion
IMPACT BBDO, DubaiFIRECRACKERKFCKFC FIRECRACKER CHICKENSilver Lion
DDB SPAIN, MadridHISTORY WORTH PLAYINGCOMPUTER SPIELE MUSEUMCOMPUTER SPIELE MUSEUMSilver Lion
DDB GROUP NEW ZEALAND, AucklandFREE SOHO CHANNELSKY TELEVISION NEW ZEALANDSOHO CHANNELSilver Lion
Y&R THAILAND, BangkokMOM OR GIRLFRIENDADVANCED INFO SERVICE PLC.AIS CLOUD+Silver Lion Campaign
Y&R THAILAND, BangkokSON OR FATHERADVANCED INFO SERVICE PLC.AIS CLOUD+Silver Lion Campaign
Y&R PRAGUEOLYMPIC DRUNKNEWSWEEKNEWSWEEKSilver Lion Campaign
Y&R PRAGUEGALAXY EXPLOSIONNEWSWEEKNEWSWEEKSilver Lion Campaign
Y&R PRAGUEHUMANITARIAN INVASIONNEWSWEEKNEWSWEEKSilver Lion Campaign
CLEMENGER BBDO MELBOURNETOWELMYERNASilver Lion
JOHN ST., TorontoMALLONTARIO MINISTRY OF TRANSPORTATIONPUBLIC SERVICE: DISTRACTED DRIVINGSilver Lion
GREY SLOVENIA, LjubljanaTHE BEDTIME STORYTELLERSA1 SLOVENIATELECOMMUNICATIONSSilver Lion
CCZ*WOW, CuritibaEYESJOVEM PAN RADIOORGAN DONATIONSilver Lion Campaign
CCZ*WOW, CuritibaHEARTJOVEM PAN RADIOORGAN DONATIONSilver Lion Campaign
OGILVY BRASIL, São PauloTHE VOICE OF ARTIBMIBM CLOUDSilver Lion
MARURI GREY, GuayaquilTALK TO MEPANASONICPANASONIC COMMA SPEAKERSSilver Lion
CAMPFIRE AT SAPIENTRAZORFISH, New YorkRESISTANCE RADIOAMAZONMAN IN THE HIGH CASTLESilver Lion
CIRCUS GREY PERU, LimaA LOVE SONG WRITTEN BY A MURDERERVIDA MUJER ORGANIZATIONVIDA MUJERSilver Lion
CAMPFIRE AT SAPIENTRAZORFISH, New YorkRESISTANCE RADIOAMAZONMAN IN THE HIGH CASTLESilver Lion
GLOBAL MEDIA AND ENTERTAINMENT, LondonMILLS AND BOON 3D AUDIO - IMMERSIVE EROTICA FOR THE EARSHARPER COLLINSMILLS AND BOONSilver Lion
COLENSO BBDO, AucklandREALFONTERRAANCHORSilver Lion
FCB CAPE TOWNMALLBLOOMS PHARMACYBLOOMS PHARMACYSilver Lion Campaign
FCB CAPE TOWNFLIGHTBLOOM'S PHARMACYHEALTH AND WELLNESSSilver Lion Campaign
IMPACT BBDO, DubaiFIRECRACKERKFCKFC FIRECRACKER CHICKENSilver Lion
McCANN MADRIDELENACAMPOFRÍONAVIDULBronze Lion
COLENSO BBDO, AucklandREALFONTERRAANCHORBronze Lion
GREY ARGENTINA, Buenos AiresCHEESE BURGUERRANDOM CORP S.AGET RANDOM DENTAL FLOSSBronze Lion Campaign
GREY ARGENTINA, Buenos AiresBARBACUE RIBSRANDOM CORP S.AGET RANDOM DENTAL FLOSSBronze Lion Campaign
GREY ARGENTINA, Buenos AiresPEPPERONI PIZZARANDOM CORP S.AGET RANDOM DENTAL FLOSSBronze Lion Campaign
McCANN WORLDGROUP INDIA, MumbaiDERMACLINIX - THE SCIENTISTDERMACLINIX HAIR TRANSPLANT CLINICDERMACLINIX HAIR TRANSPLANT CLINICBronze Lion
Y&R, BudapestSNEAKERSTOMCSANYI FASHIONGREENPEACEBronze Lion
SRA. RUSHMORE, MadridPARKING GARAGE RADIOFLEXFLEX MATTRESSESBronze Lion
GRABARZ & PARTNER, HamburgCOLOGNEVOLKSWAGEN AGVOLKSWAGEN AGBronze Lion Campaign
GRABARZ & PARTNER, HamburgBERLINVOLKSWAGEN AGVOLKSWAGEN AGBronze Lion Campaign
GRABARZ & PARTNER, HamburgHAMBURGVOLKSWAGEN AGVOLKSWAGEN AGBronze Lion Campaign
TBWA IN AFRICA, JohannesburgTHE US PRESIDENTFLIGHT CENTRESTUDENT FLIGHTS US PROMOBronze Lion
LUCKY GENERALS, LondonCRAIG INGLISRADIOCENTRERADIO ADVERTISINGBronze Lion
DDB GROUP NEW ZEALAND, AucklandDARWINAUTISM NEW ZEALANDWORLD AUTISM AWARENESS MONTHBronze Lion Campaign
DDB GROUP NEW ZEALAND, AucklandEINSTEINAUTISM NEW ZEALANDWORLD AUTISM AWARENESS MONTHBronze Lion Campaign
DDB GROUP NEW ZEALAND, AucklandMOZARTAUTISM NEW ZEALANDWORLD AUTISM AWARENESS MONTHBronze Lion Campaign
OGILVY & MATHER MUMBAI#NOTMUSICTOMYEARSRNW MEDIALOVE MATTERSBronze Lion
DDB GROUP NEW ZEALAND, AucklandFREE COFFEE MUGSKY TELEVISION NEW ZEALANDSOHO CHANNELBronze Lion Campaign
DDB GROUP NEW ZEALAND, AucklandFREE HOODIESKY TELEVISION NEW ZEALANDSOHO CHANNELBronze Lion Campaign
DDB GROUP NEW ZEALAND, AucklandFREE SOHO CHANNELSKY TELEVISION NEW ZEALANDSOHO CHANNELBronze Lion Campaign
OGILVY & MATHER COSTA RICA, San JoséTHERE'S NOTHING TO CELEBRATE YETINSTITUTO NACIONAL DE SEGUROSINTERNATIONAL WOMEN DAYBronze Lion
J. WALTER THOMPSON BRAZIL, São PauloMORE THAN 70%INSTITUTO AZMINAINSTITUTO AZMINABronze Lion
DDB SPAIN, MadridHISTORY WORTH PLAYINGCOMPUTER SPIELE MUSEUMCOMPUTER SPIELE MUSEUMBronze Lion
Y&R MADRIDTHE SPOT I'LL NEVER HEARFUNDACIÓN TELEFÓNICATHINK BIG PROGRAMBronze Lion
DENTSU LATIN AMERICA PROPAGANDA, São PauloSPEED - O - TRACKARTERISINSTITUCIONALBronze Lion
FCB WARSAWSMART BELLAXA INSURANCESMARTBIKE INSURANCEBronze Lion
BBDO NEW YORKFOOT LOCKER AUDIO TOURSFOOT LOCKERFOOT LOCKERBronze Lion
DDB GERMANY HAMBURG / adam&eveDDB, LondonTHE MAGIC ADVENT CALENDERTELEKOM DEUTSCHLAND GMBHBRANDBronze Lion
J. WALTER THOMPSON BRAZIL, São PauloMORE THAN 70%INSTITUTO AZMINAINSTITUTO AZMINABronze Lion
Y&R DUBAIONE BOOK FOR PEACEINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINAINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINABronze Lion
J. WALTER THOMPSON BRAZIL, São PauloMORE THAN 70%INSTITUTO AZMINAINSTITUTO AZMINABronze Lion
GRABARZ & PARTNER, HamburgCOLOGNEVOLKSWAGEN AGVOLKSWAGEN AGBronze Lion
OGILVY & MATHER JOHANNESBURGCOSTUME FOR THE CAR POOLKFCVIRGIN MOJITOBronze Lion Campaign
OGILVY & MATHER JOHANNESBURGPRESCHOOL CONCERT IN A DARK JACKETKFCVIRGIN MOJITOBronze Lion Campaign
OGILVY & MATHER JOHANNESBURGWELDING MASK ON A PLANEKFCVIRGIN MOJITOBronze Lion Campaign
Y&R SOUTH AFRICA, Cape TownCOLLECTION OF POOPHEMISIMSGUI LING YUAN FANGHERBAL TEABronze Lion
PUBLICIS MACHINE, Cape TownGYM BOYBIRALANTI ANXIETY MEDICATIONBronze Lion
FCB CHICAGOCOTTON CANDY SWAMPRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
FCB CHICAGOSTINKY BROCCOLI FORESTRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
FCB CHICAGOVALLEY OF OGRESRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
GREY URUGUAY, MontevideoMESSI, LEAVE.180 NEWSSPORTS SECTIONBronze Lion
GREY SLOVENIA, LjubljanaTHE BEDTIME STORYTELLERSA1 SLOVENIATELECOMMUNICATIONSBronze Lion
FCB CAPE TOWNPENGUIN CLASSICS RADIO - 'ORANGE COVER'EXCLUSIVE BOOKSBOOKSBronze Lion
FCB CHICAGOCOTTON CANDY SWAMPRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
FCB CHICAGOSTINKY BROCCOLI FORESTRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
FCB CHICAGOVALLEY OF OGRESRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
FCB CHICAGOPLANET OF EVIL UNICORNSRADIO FLYER, INC.RADIO FLYER WAGONBronze Lion Campaign
VALENSTEIN & FATT, LondonGIN LANETATE BRITAINPROMOTION OF NATIONAL MUSEUMBronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

Visit the official Cannes Lions website and our Cannes Lions special section for more information.

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